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Acura organizes new business division to confront falling sedan sales

Honda and Acura North America have announced a major restructuring of operations in hopes of turning around Acura's flagging business. For 2013, sales for Acura's sedans dropped 10.4 percent, while its CUV sales grew by 21 percent. The newly formed Acura Business Planning Office will attempt to right the ship.
As part of the restructuring, Acura is promoting Erik Berkman from President of Honda R&D Americas to lead a new division called the Acura Business Planning Office. Berkman has been with Honda since 1982 and led development of the 2006 Accord. He was also the first US engineer to head North American research and development and has been head of Honda Performance Development since 2008. "Erik's appointment to the new Acura Business Planning Office is a clear indication of the high priority we place on Acura," said Honda spokesperson Jeffrey Smith to Automotive News.
American Honda Motor President and CEO Tetsuo Iwamura is also going to be working to improve the business. He has been elected chairman of American Honda's board, and has simultaneously taken the new position of Corporate Brand Officer to improve the management of the company's brands.

Honda reveals IndyCar aero kit

The IndyCar Series is stepping into a new era of competition that won't quite see manufacturers building their own chassis like they do in Formula One, but it's inching closer. This season, participating automakers will provide their customer teams not only with engines as they have in the past, but with complete aerodynamic packages. Chevy revealed its new aero kit last month, and now Honda – the only other automaker currently in the series – has followed suit with its own. Like Chevy's package, the new Honda kit is designed specifically for road courses and short ovals with a high degree of downforce that would hamper high-speed running around super speedways. The lower-drag package will likely be revealed sometime before the Indy 500 that will be the first speedway race on the calendar when it kicks off in May. The design of the package is a result of what Honda describes as an exhaustive development process that borrowed from the company's experience with Le Mans prototypes. It started out using CAD and CFD software before being validated on simulators, tested in wind tunnels and run on track with participation from Andretti Autosport. The aerodynamic appendages will be affixed to the existing Dallara chassis and powered by Honda's V6 engines, allowing individual teams to tweak the elements to their own requirements. With the manufacturers now allowed a greater degree of participation, series organizers will undoubtedly be hoping for more of them to join in on the action. The last time there were more than two automakers participating was in 2005, before Toyota pulled out. Ford was the sole engine supplier in the Champ Car series from 2003 until the series reunited with the Indy Racing League to form the current IndyCar Series. Honda Unveils 2015 IndyCar Series Aero Kits Mar 9, 2015 - TORRANCE, Calif. - Road Course/Short Oval package shown - Efficient development utilized CFD and multiple simulation tools - Wide range of aerodynamic tuning options available to teams Honda today debuted the package of aerodynamic upgrades and components its teams will use in the 2015 Verizon IndyCar Series, as the manufacturer seeks to add to an already impressive list of accomplishments in American open-wheel racing. The 2015 Honda Indy car "aero kit", produced by Honda Performance Development, Honda's racing arm in North America, includes nearly 200 individual pieces that can be fitted to the existing Honda-powered Dallara Indy car chassis.

McLaren-Honda goes 8-bit in Turbo Heroes

Formula One is all about speeding forward, but it's not without its spats of nostalgia – from retro liveries to a return to turbo power. Take, for example, this latest animated short from the McLaren-Honda team. It's called Turbo Heroes, and it sends us back to the days of our childhood in the 1980s and 90s in glorious 8-bit form. Part Street Fighter and part Aryton Senna's Super Monaco Grand Prix, Turbo Heroes is a game-style video short – the start to a series from the looks of things. It portrays an epic battle in which basic animated versions of Jenson Button and Fernando Alonso (coached by a grumpy Ron Dennis, no less) chase the evil Exhaustus in a race to recover the fabled (and equally fictitious) Jade Dragon of Suzuka to its rightful home in Japan. It's brought to you by the same team responsible for the Tooned series that was targeted at today's kids, only this one takes a decidedly different aesthetic approach. If you grew up around the same time as many of us here at Autoblog did, and got a kick out of films like Kung Fury and Scott Pilgrim vs The World, you'll probably enjoy this one. So put on your snapback, grab a can of Jolt Cola, and crank the ghetto blaster you've got hooked up to that Nintendo Entertainment System for a high-speed race down memory lane. You don't even have to blow in the cartridge.