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Refreshed Honda Civic's first commercial is a minor mea culpa

Honda has officially rolled out the first ad for the 2013 Civic. The one-minute spot focuses on a number of clever inventions that improve on old themes, from rocket-powered parachutes to hover bikes and smart window shades, before shifting to the redesigned compact. Set to Santigold's "Disparate Youth," the ad culminates with the phrase, "Things can always be better." This is likely as close as we'll come to hearing Honda say, "we could have done better."
Unveiled at the 2012 LA Auto Show, the 2013 Civic features revised front and rear fascias, nicer cabin materials and an updated suspension just one year after the ninth-generation model debuted. That car received scaling reviews from critics, most notably Consumer Reports, who felt the 2012 Civic was a step backwards for a company known for producing high-quality, economical vehicles. You can check out the full ad for the 2013 Civic below before it debuts during the Rose Bowl.

Here are this year's top 5 automaker April Fools’ jokes

April 1 is the wonderful day when PR departments really push themselves to top the zany jokes they came up with the previous year. And it's not just fast-food chains competing with each other, or breweries announcing they have released stuff like a fermented herring flavored beer: carmakers' media teams rarely miss out on the opportunity to play a little joke on their audience. Here are a few of our favorites from this year:1) Porsche Porsche announced that it's launching a Mission E tractor, styled to resemble its 1950s tractor models. "With a power output in excess of 700hp, the Mission E Tractor will be the fastest accelerating agricultural vehicle in the world, enabling farmers to harvest crops in record time with the added environmental benefits of zero emissions at source and significantly reduced operating noise."2) Lexus Lexus actually jumped the gun, telling us on March 28 that it's combining cars and drivers using DNA matching. The kicker was that with DNA-matched cars, owners would be able to start their Lexuses by licking the steering wheel.3) McLaren Automotive McLaren said it's boosting efficiency by quite eccentric measures, such as measuring the technology center's lake and floor tiles daily, and by synchronizing the staff's tea breaks.4) BMW Motorrad BMW's motorcycle arm is solving parts availability issues in remote locations by offering a 3D printer mounted permanently on the bike's rack: If you need to replace a broken-off gear lever, you can just print one. "The new system will mean that even very rarely required parts not generally stocked by BMW Motorrad sales partners can be supplied on a just-in-time basis." BMW even went to the lengths of announcing that the "BMW Motorrad iPart 3D Mobile Printer" was tested on the Antarctic, by erecting a tent whose poles were produced onsite.5) Honda Last but not least, Honda UK purportedly cut the roof off a new CR-V, calling it the CR-V Roadster. Tellingly, no convertible top was even offered for the concept, "making it a no-top rather than a drop-top. This innovative design makes it a vehicle purely for sunnier climates and therefore completely useless for the two-day British summer which traditionally occurs in May."Related Video: Featured Gallery Top 5 April Fools 2018 Image Credit: Porsche Green Humor Weird Car News BMW Honda Lexus McLaren Porsche bmw motorrad mclaren automotive

2023 Honda Pilot and the promise and pitfalls of PHEVs | Autoblog Podcast #766

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Associate Editor Byron Hurd for a chat about the new 2023 Honda Pilot and its beefed-up TrailSport model. After that, we get a winter-weather long-term update on the BMW 330e care of Greg. Then, it's on to news. The big headlines this week were the brand-new Mazda CX-90 crossover and word that Genesis plans to build its outrageous (and expensive) X convertible concept. Is the world ready for a Bentley fighter from Korea? Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #766 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Cars we're driving 2023 Honda Pilot 2022 BMW 330e xDrive  News 2024 Mazda CX-90 three-row SUV revealed, with your choice of inline-6 or PHEV The ravishing Genesis X Convertible Concept is going into production Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.