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2016 Honda Pilot to pack 280 hp, new Intelligent Traction Management system

Honda has released a spate of details on the all-new, third-generation Pilot, building on the information that was distributed way back at the car's 2015 Chicago Auto Show debut. Included in this latest release are power figures for the 3.5-liter Earth Dreams V6, a breakdown of trim levels and details on the new Intelligent Traction Management system. Let's start with that V6, which makes the Pilot the latest vehicle to be fitted with Honda's Earth Dreams technology. Regardless of whether it's mated to the standard six-speed automatic or the optional nine-speed gearbox, the 3.5-liter mill produces 280 horsepower and 260 pound-feet of torque. That's 30 more hp and 7 more lb-ft than the current model. While Honda isn't quite ready to release fuel economy figures, we have high hopes for the V6/9AT combo. The other big announcement coming today regards Honda's new Intelligent Traction Management system. The technology functions a lot like Land Rover's Terrain Response, Jeep's Selec-Terrain and Ford's Terrain Management System, providing owners with a number of condition-specific presets for the throttle response, shift mapping and stability control to maximize performance on the selected terrain. What makes the Honda system different, though, is that it's not limited to all-wheel-drive models. That said, the front-drive model is neutered to a degree, with its ITM only offering a Snow mode, compared to the all-wheel-drive Pilot's Mud, Sand and Snow settings. Still, considering the big Honda's role as a family hauler, a dedicated setting for driving in the snow will likely be welcomed by family types, especially in northern climates. Speaking of that AWD model, it uses a new system, called i-VTM4 (short for Intelligent Variable Torque Management for all Four Wheels). If you dig past the marketing speak, though, you'll find this system has a lot in common with the Acura Super Handling All-Wheel Drive system, in that it transfers torque not only between the front and rear axles, but laterally between the rear wheels. We reached out to Honda to see what, if any, differences there are to the system, but they didn't get back to by press time. Check out the official press release from Honda, available below.

Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.

Honda invests $215M in Ohio Earth Dreams production

Honda has announced a $215 million investment in a pair of its Ohio operations, taking its total tally for North American operations up to $2.7 billion in three years. The announcement was made at the 2013 Center For Automotive Research Management Briefing Seminars in Traverse City.
$180 million of the investment is earmarked for Honda's Anna, OH engine plant. The money will allow the facility to increase its aluminum die casting and increase production of Honda's Earth Dreams Technology engines. Think of Earth Dreams as sort of like Mazda's Skyactiv line, only ED is limited to a new line of engines, rather than a full suite of automotive components. Anna will also be getting a new technical center to train engineers, techs, and line workers on powertrain technology.
The remaining $35 million is slated for Honda's main Ohio operations in Marysville. A 160,000-square-foot facility will be constructed near Honda's current properties, which will house another technical training center to focus on automotive manufacturing. The new building will also house Honda's North American Services group, as well as a new heritage center.