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Automakers teaming with Google to bring Android to cars this year

Remember how we mentioned that Hyundai would be offering a BlueLink infotainment app for Google Glass? And how last week, we told you about a rumored partnership between Audi and Google? Well, both of these things were just part of a much bigger deal.
Google has teamed up with Audi, General Motors, Hyundai and Honda to form the Open Automotive Alliance. With the help of chipmaker NVIDIA, the group aims to bring Google's Android operating system to the auto industry on a large scale. While the speed with which Android will be adopted by the industry remains unclear - the OAA's own press release says "timing for each automaker will vary" - we could see the first Android-equipped vehicle by year's end.
For those that keep their ear to the ground in the automotive tech world, this is a big deal for more than just one reason - Honda, GM and Hyundai are all partners in the Siri Eyes Free program from Apple. The future of that relationship now that three of its automakers are in bed with Apple's arch-rival, though, could be under threat.

Japan could consolidate to three automakers by 2020

Sergio Marchionne might see his dream of big mergers in the auto industry become a reality, and an analyst thinks Japan is a likely place for consolidation to happen. Takaki Nakanishi from Jefferies Group LLC tells Bloomberg the country's car market could combine to just three or fewer major players by 2020, from seven today. "To have one or two carmakers in a country is not only natural, but also helpful to their competitiveness," Nakanishi told Bloomberg. "Japan has just too many and the resources have been too spread out. It's a natural trend to consolidate and reduce some of the wasted resources." Nakanishi's argument echoes Marchionne's reasons to push for a merger between FCA and General Motors. Automakers spend billions on research and development, but their competitors also invest money to create the same solutions. Consolidating could conceivably put that R&D money into new avenues. "In today's global marketplace, it is increasingly difficult for automakers to compete in lower volume segments like sports cars, hydrogen fuel cells, or electrified vehicles on their own," Ed Kim, vice president of Industry Analysis at AutoPacific, told Autoblog. Even without mergers, these are the areas where Japanese automakers already have partners for development. Kim cited examples like Toyota and Subaru's work on the BRZ and FR-S and its collaboration with BMW on a forthcoming sports car. Honda and GM have also reportedly deepened their cooperation on green car tech. After Toyota's recent buyout of previous partner Daihatsu, Nakanishi agrees with rumors that the automotive giant could next pursue Suzuki. He sees them like a courting couple. "For Suzuki, it's like they're just starting to exchange diaries and have yet to hold hands. When Toyota's starts to hold 5 percent of Suzuki's shares, this will be like finally touching fingertips," Nakanishi told Bloomberg. "I absolutely do believe that we are not finished seeing consolidation in Japan," Kim told Autoblog. Rising development costs to meet tougher emissions regulations make it hard for minor players in the market to remain competitive. "The smaller automakers like Suzuki, Mazda, and Mitsubishi are challenged to make it on their own in the global marketplace. Consolidation for them may be inevitable." Related Video:

Honda tunes HR-V, shows Baja Pilot pre-runner at SEMA

Honda has a lot more at the SEMA Show than just it's tough looking, Baja-prepped Ridgeline, but the automaker isn't really saying a whole lot about them. Even though the company has a massive gallery of photos showing off these aftermarket creations, Honda has kept details about their mods quite sparse. While the Ridgeline Baja Race Truck guns for the checkered flag, the Pilot Baja Chase Vehicle is going along for the ride in case any assistance is necessary. The crossover wears a similar Honda Racing livery as its turbocharged sibling, and the company outfits the machine with an LED bar, bumper guards, and off-road tires to get through the desert. Honda also wants buyers to know that there's tuning potential from their new HR-V. To show what's possible from the little crossover, tuners like Bisimoto Engineering, MAD Industries, Tjin Edition and Fox Marketing have some wild creations on display. The weirdest of the bunch definitely is the bizarre pink example above. The little CUV tries to look tough with a wide-body kit, new front bumper, big side sills, and a lowered suspension over metallic gold wheels. Other takes on the model make it ready for the track or to haul Honda's Grom motorcycle. Finally, the 2016 Pilot Elite Concept "Black Edition" wears production and concept components from Honda Genuine Accessories. Darkened parts for the wheels, grille, and trim give the crossover a handsome, monochromatic aesthetic. You can check out the whole SEMA cavalcade in the gallery above. Vehicles on Display in the Honda Booth at the 2015 SEMA Show Nov 3, 2015 - LAS VEGAS In additional to the Ridgeline Baja Race Truck announced today, Honda also showcased accessorized and customized versions of multiple new Honda models, including: Pilot Baja Chase Vehicle – a specially tuned 2016 Honda Pilot, in desert racing livery, which will operate as a support vehicle in Honda's SCORE Baja 1000 campaign. Pioneer 1000 – Honda's newest and most powerful side-by-side offering, also in custom desert raving livery, will accompany the Pilot Baja Chase Vehicle on the Baja peninsula to assist in the racing effort. 2016 Honda CR-Z hybrid sports coupe – making its North American debut and boasting new styling, upgraded equipment and features and a new EX-L Navi trim. 2016 Honda HR-V -- four custom-designed HR-Vs from top U.S.