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Latest Honda promo film is a Never Ending Race against emissions

A new Honda promotional video shows clips of a hazy, smog-choked Los Angeles in the 1960s and 1970s, and then gives the company credit for its lead role in cutting vehicle-emissions by a factor of one thousand since 1970. Self-serving? Sure. Then again, this LA-native reporter born in 1970 can't help but be somewhat appreciative. The nearly five-minute video takes a tour through Honda history, showing the Japanese automaker using its experience designing race cars to help develop smaller engines such as its four-cylinder CVCC. An early proponent of California's Clean Air Act, Honda recounts its low-emissions history with the first production low-emission vehicle (the 1996 Civic) and the first production ultra-low-emission vehicle (the 1998 Accord), and says it's approaching "near zero emissions" for its new cars. For anyone keeping track, the US Environmental Protection Agency (EPA) said late last year that Honda's 2013 model-year vehicles averaged an even 27 miles per gallon, and that's with a fairly limited number of hybrids and plug-ins sold. That number was up from its 26.6 mpg in 2012 and second only to Mazda's 27.5 mpg among the major automakers. The overall 2013 average was 24.0 mpg. Read Honda's press release here and check out the Honda video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Honda's "Never Ending Race" Documents its Four-Decade Battle Against Air Pollution Third film in award-winning Environmental Short Film Series explores Honda's voluntary efforts to reduce vehicle emissions over forty-year period Honda's successful demonstration of low-emissions vehicle technology led state of California to adopt new, more stringent emissions regulations New-vehicle emissions are 1/1000th of 1970 levels Next environmental "race" is against global climate change TORRANCE, Calif., Feb. 13, 2014 /PRNewswire/ -- As unprecedented levels of pollution choked the nation's largest cities in the early 1970's, a group of automobile engineers secretly toiled to develop an engine technology that would significantly reduce pollution from automobiles.

Half of Chinese car buyers won't shop Japanese over hard feelings

The hard feelings between China and Japan is no real secret. Besides modern-day disputes, the two countries have had a long-running enmity that dates back to well before the atrocities of World War II. All things considered, then, it shouldn't be a shock that half of Chinese car buyers wouldn't consider a Japanese car. This survey, conducted by Bernstein Research, found that 51 percent of 40,000 Chinese consumers wouldn't even consider a Japanese car – which, again, isn't really surprising, when you consider stories like this. According to Bernstein, the most troubling thing is the location of these sentiments – smaller, growing cities where the population is going to need sets of wheels. We imagine it wouldn't be as big of an issue in traffic-clogged Shanghai or Beijing, but these small cities are going to become a major focus for automakers. "Nationalistic feelings are an impediment. [Japanese] premium brands will struggle," analyst Max Warburton wrote in a research note, according to The Wall Street Journal. Things will improve for Japanese makes, although China will remain a challenge, with Warburton writing, "the one thing that comes out most clearly is that most Chinese really want a German car. While we expect Japanese brands to continue to recover market share this year, ultimately the market will belong to the Germans." There are a few other insights from the study. According to WSJ, Japanese brands are viewed better than Korean brands, and they're seen as more comfortable than the offerings from Germany or the US, despite the fact that everyone in China apparently wants a German car. This is a tough position for the Japanese makes to be in, as there's really not a lot they can do to win favor with Chinese buyers. It will be interesting to see how this plays out, particularly as the importance of the PRC continues to increase year after year. News Source: The Wall Street Journal - sub. req.Image Credit: Kazuhiro Nogi / AFP / Getty Images Honda Mazda Nissan Toyota Car Buying

2017 Honda Accord Hybrid launches with best-in-class fuel economy

After a one-year hiatus, the Accord Hybrid is back. Billed as a 2017 model, it goes on sale this spring. Honda has not detailed pricing for the new version, but American Honda Executive Vice President John Mendel says it will be similar to the 2015 model. The big items are 212 horsepower, an increase of 16, and EPA fuel economy ratings of 49 city, 47 highway, and 48 combined miles per gallon. All of those numbers are class-leading for midsize hybrid sedans. On paper the city figure is lower than the previous Accord Hybrid, rated at 50 mpg, but there's a reason. In 2017 the EPA is revising the fuel economy numbers downward to bring them more in line with real-world results. A similar adjustment happened in 2008. The new Accord Hybrid is certified for 2017, while competitors like the Chevrolet Malibu (47 city/46 hwy/46 combined) and Toyota Camry (43/31/39) use the current rules. Honda says the improvement is about four percent, so if the new car carried a 2016 sticker, the highway figure would be as high as 52 mpg. View 19 Photos Honda's reveal is light on other details about the new Accord Hybrid. The company stated only that the fuel economy gains come from a total re-engineering of the powertrain that includes new electric motors and a revised 2.0-liter Atkinson-cyline gasonline engine. A lithium-ion battery pack in the trunk eats up about two cubic feet of cargo space. The physical layout of the hybrid drive is the same as in the previous Accord, with two motors and a single-speed transmission for the gas engine. An explanation of the three drive modes is below. Honda engineers clarified that while the generator motor near the engine usually charges the battery it will also assist the drive motor in sending power to the front wheels at high speeds or loads. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Honda Sensing, the brand's name for its suite of autonomous and electronic safety system, is standard in the Accord Hybrid. That includes lane-keeping assist, adaptive cruise control, autonomous emergency braking, and blind-spot warning. You can't tell that the Accord Hybrid has an aluminum hood by looking, but sharp eyes will pick up the unique wheel and blue accents to the headlights and taillights. Otherwise the 2017 Accord Hybrid looks and feel exactly like a conventional Accord, save for the "EV Mode" button on the right side of the center console.