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Honda S660 proving popular with middle-age Japanese buyers

The S660 roadster has been a success so far for Honda. (At least, that is, insofar as a niche-market sports car limited to the Japanese Domestic Market can be considered a big seller.) It just hasn't resonated with the customers that the company expected. Honda revealed the S660 in concept form at the Tokyo Motor Show nearly two years ago, and subsequently put it into production. The convertible Kei car pays homage to models like the S500, S2000, and Beat. It packs a tiny 660cc three-cylinder engine mounted amidships and driving the rear wheels. Despite its connection to past models, the S660 features an entirely modern design that, along with its low price, was expected to appeal to younger buyers. But while Honda has already sold out all 8,600 examples it's slated to build this year, a surprising 80 percent of them have been snapped up by customers over the age of 40 who are mostly buying them as second cars. The development is not entirely isolated. As Bloomberg points out, the number of licensed drivers in Japan "under the age of 40 has fallen 46 percent over the last 13 years." Those are rather startling numbers that dwindle the market down for youth-oriented vehicles like the S660. Honda is expected to begin taking orders for next year's allocation of S660s in October. At that point, the company anticipates the average age of its customer base will drop. But with fewer young drivers on the road in Japan, it shouldn't expect it to drop by much.

2017 Honda Ridgeline First Drive

Over the years, the quest to build a better pickup truck has resulted in nothing but failure. Only one basic formula has proven successful: body-on-frame, front-engine, solid rear axle, and an optional transfer case for true four-wheel drive. And it helps to wear an American nameplate. The 2017 Honda Ridgeline is none of those things. Instead, it's a unibody. The engine is up front, but it's mounted transversely since the truck is based on front-wheel-drive architecture. And one look is all it takes to confirm the Ridgeline is not a Ford, Chevy, or Ram. In the face of ever-bolder and blockier competition, the Ridgeline looks, dare we say, aerodynamically sound. It's all based on the rational desire for greater efficiency, comfort, and convenience. In the same way that a car-based crossover is a better choice for most families than a truck-based SUV, the Ridgeline is a better choice for a large swath of pickup buyers. It really is more comfortable, more fuel efficient, roomier, and easier to live with than its primary competitors. Those same things could be said of the old first-gen Honda Ridgeline. But where the 2006 model was terribly unattractive and ambiguously styled, the new 2017 model is at least recognizable as a pickup. Gone are the buttresses of the old truck, replaced by a more traditional bed that is four inches longer than before. That bed is molded from a strong, dent- and scratch-resistant fiber-reinforced plastic material that's UV treated so that it doesn't need paint to keep from fading in the sun. A pair of dirtbikes or a single ATV fit nicely with the tailgate down. There's still a trunk recessed in the rear of the bed, complete with a drain plug so that it can be hosed out or filled with ice to keep drinks cold. Eight tie-downs come standard, each rated to hold up to 350 pounds. A power outlet is nestled behind a hidden door in the bed, but a two-prong design and 400-watt max rating limit its usefulness. Carried over from the first generation is a dual-action tailgate that can fold down or swing open, hinging on the driver's side. A new feature is an in-bed audio system that should prove a hit at tailgate parties. Plug a television into the in-bed outlet, connect to the car's audio system, dump some ice in the trunk, and you're good to go. Check out the innovative tailgate and in-bed audio in our Short Cut videos below. And stick around for the third video to see a load full of rocks dumped in that heavy-duty plastic pickup bed.

Honda integrating Siri into select models

Honda has partnered up with Apple to bring Siri to the Accord, Acura RDX and ILX. Owners who have an iPhone running iOS 6 will be able to ask the software to perform a number of tasks via voice command using the vehicle's on board microphone and speaker systems. What's more, the tech will put the iPhone into an "eyes free" mode, which turns the screen off to help reduce distraction while driving. Honda says it has reworked its Bluetooth and HandsFreeLink systems to accommodate the Siri functionality. While the tech will only be available on three of the company's models right now, we imagine it won't be long before it shows up elsewhere.
As you may recall, Chevrolet integrated Siri into its products with vehicles like the Spark and Sonic, but Mercedes-Benz and Chrysler have also toyed with the tech to varying degrees. The seamless voice command seems to be light years ahead of the tech manufacturers are currently playing with. Check out the full press release from Honda below for more information.