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2017 Honda Ridgeline: A sleeper or a snooze?

Ah, yes... "Baby Steps," an expression that describes gradual improvements in what preceded. Overused for sure, but it clearly describes Honda's approach to the 2017 Ridgeline. Now that the news embargo is over we will be seeing a slew of preliminary road tests. Time to dig a little deeper, examine Honda's thinking and to see where Honda might go with this new truck. Honda set a number of goals with the new Ridgeline: 1) Sell more trucks. 2) Appeal to current Ridgeline owners who are ready to trade for a new truck. 3) Sell more trucks. 4) Expand their market share by attracting new buyers who hated the styling of the old Ridgeline. 5) Sell more trucks. 6) Convince skeptics that the Ridgeline is indeed capable of doing truck tasks. 7) Sell more trucks. My take is that this new Ridgeline is about 80 percent there; as the saying goes, "Close but no cigar." I'm really curious as to how this truck might evolve. There have been rumors that a regular cab model with a long bed may be in the works. Will we see it? Who knows — but by having such a model available, it would go a long way in terms of convincing (some) critics who say it's nothing but a "Pilot with a bed." Then there's the "youth market." Honda has gone on record saying they're not interested in courting them; a huge mistake in my opinion. Hopefully they'l re-think that and offer a legit off-road model with all the requisite goodies like more ground clearance, 2-speed transfer case, skid plates, tow hooks, larger all-terrain tires —5 of them, meaning no temp spare tire! It doesn't have to be a rock-crawler, but at least give it more capability to be considered an alternative to the 4x4 competition. Another area that needs to be re-thought is that Honda is offering seven trim levels. That's crazy. Most of them are so close to one another that it makes decision-making difficult. Cut it back to three of four trim levels, max. Makes life much easier. But yes, I think this truck, even as it stands, will be a sleeper in its segment and will do reasonably well in terms of sales. I think truck customers have seen and gotten used to the old Ridgeline, and have found — for what it was intended to do, it's really a pretty good truck. This new one certainly builds upon that — and it's no longer ugly. That's all good in my book. Related Video: Image Credit: Honda Honda Truck open road

Thieves still love older Hondas and pickups most, says NICB [w/video]

No one wants to have their car stolen, but a new study by the National Insurance Crime Bureau has some bad news for older Honda owners and pickup drivers. Fortunately, it has better news for drivers overall. The group is reporting that according to preliminary data from the Federal Bureau of Investigation, thefts were down 3.2 percent in 2013 (versus 2012) to fewer than 700,000 cars. That's the lowest figure since 1967. That's also less than half of the peak of over 1.66 million thefts in 1991. "The drop in thefts is good news for all of us," says NICB President and CEO Joe Wehrle. "But it still amounts to a vehicle being stolen every 45 seconds and losses of over $4 billion a year."
Honda drivers might not find it such good news with older Accord and Civic models topping this year's theft study. Toyota and Dodge can't really celebrate, either, with two models each on the list, as well. Overall, this year's list was split evenly between foreign and domestic models, which were mostly pickups.
The 10 most likely vehicles to be stolen in 2013 were:

Honda Accord under investigation due to airbag failures

The National Highway Traffic Safety Administration is opening a preliminary evaluation into the possibility of airbags not deploying in the 2008 Honda Accord. The agency has received 19 reports, including one injury, of the airbag control module failing, and the part is on an estimated 384,000 of the vehicles in the US. "For vehicles with a failed SRS module, some or all of the airbags may be unavailable in a crash warranting deployment," NHTSA's investigation says. Drivers are warned when the part stops working by a light on the instrument panel, but several of these reports indicate the module is unable to show diagnostic trouble codes when being inspected. The only way to fix the issue is to replace the whole component, and the Detroit News reports that can cost $500 or more. NHTSA's preliminary evaluations investigate "the scope, frequency, and consequence" of a problem and don't necessarily mean a recall is warranted. INVESTIGATION Subject : SRS Module Failure Date Investigation Opened: AUG 18, 2015 Date Investigation Closed: Open NHTSA Action Number: PE15029 Component(s): AIR BAGS All Products Associated with this Investigation close Vehicle Make Model Model Year(s) HONDA ACCORD 2008 Details Manufacturer: Honda (American Honda Motor Co.) SUMMARY: ODI has identified 19 VOQ reports alleging failure of the air bag SRS control module. One of the reports involved a frontal crash event where the frontal air bags did not deploy. The crash resulted in an injury to the driver and lone occupant, and the vehicle was subsequently inspected by the agency. According to the reports, the failure of the SRS module is indicated by the air bag readiness indicator lamp illuminating on the instrument panel. Consumers report the SRS control module had to be replaced to correct the condition. Several reports indicated that the SRS module was unable to communicate thus preventing diagnostic trouble codes from being retrieved. An inability of the SRS unit to communicate raises concern about the readiness of the entire supplemental restraints system. As a result, for vehicles with a failed SRS module, some or all of the air bags may be unavailable in a crash warranting deployment. ODI is opening this investigation to further evaluate the scope, frequency, and consequence of the alleged SRS module failures.