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The Honda Neowing is a future-retro GoldWing trike

Honda hasn't made a flat-four powered GoldWing since 1987, so it's not that odd to call this trike styled like a Transformer more traditional than the current 'Wings. Then again, with that extra wheel up front and a hybrid drivetrain, it couldn't be less traditional. The styling is decidedly modern, marrying the unabashed futurism of the NM4 with some sport-touring cues. Honda says the Neowing is intended to explore whether the company can combine higher-speed engagement (read: leaning) with low-speed stability. A rider can't fall over at a stoplight on a Neowing, an important consideration when the current GoldWing weighs 904 to 933 pounds. The leaning ability is provided by a proprietary linkage, and even though its method of operation isn't specified, don't be surprised if it's largely the same as a Piaggio MP3 – a pioneer in the leaning three-wheel category.If you're wondering if the Neowing can make it to production, or whether it will look anything like this concept, consider the NM4, pictured at right. That motorcycle pairs pure concept styling with unconventional mechanicals, like the six-speed dual-clutch transmission that allows for full automatic operation. Both the styling and the DCT are intentionally disruptive in the segment; Honda wants to bring in nontraditional riders, and perhaps new riders. The DCT will appeal to those intimidated or uninterested in manually shifting, and the Neowing might appeal to riders looking to tour without fear of dropping a half-ton motorcycle. Honda will have the Neowing in Tokyo, and perhaps the company will shed more light on their plans for the wild-looking concept there.

Honda wins Commercial of the Decade, but not for the ad you think [w/VIDEO]

Honda's Commercial of the Decade: "Grrr" - Click above to watch video
The mad men at Adweek recently voted for the Commercial of the Decade (Super Bowl commercials not included) and Honda took top honors over memorable ads from the last ten years by companies like Nike, Budweiser and Sony. That's not a big surprise considering Honda often puts a huge amount of effort into its on-air spots. However, the Japanese automaker didn't win for the commercial you might have expected: "Cog." Though Honda's famous commercial that breaks down a European Accord Tourer into a Rube Goldberg-esque machine was also a finalist, it was beaten by another Honda commercial called "Grrr" that's narrated by Garrison Keillor of all people. You've probably never seen it, but you can after the jump.
Volkswagen also made the list of finalists, but the particular ad chosen out of all the comical VW ads we've seen was unexpected as well. Most surprising carmaker with a commercial in the finals: Saturn. Who knew...

Profit at Honda doubles on strong global sales of cars and motorcycles

TOKYO — Honda reported Wednesday that its April-June profit more than doubled on healthy sales of its motorcycles and cars, as the Japanese company also received a perk from favorable exchange rates. Honda Motor Co. said its fiscal first quarter profit totaled 363 billion yen ($2.5 billion), up from 149 billion yen. Quarterly sales jumped 21% to 4.6 trillion yen ($32 billion). HondaÂ’s financial service division also reported growing sales. Honda said its profitability improved, especially in North America, where production recovered. Automakers around the world were slammed by supply shortages because of production delays related to social restrictions caused by the COVID-19 pandemic. But such restrictions have eased, allowing production to pick up again. Auto sales were about the same in Japan in the latest quarter as in the previous year, while dropping significantly in China because of intense competition from makers of battery electric vehicles, Honda said. Honda is banking on growth in EVs in the U.S. market, where it recently announced it is joining six other companies in the creation of a high-powered charging network across North America. Worries about climate change have helped set off a dramatic shift in the auto industry toward battery electric vehicles, allowing for relative newcomers like Tesla and BYD to prosper, while catching some Japanese makers off guard with their hybrids and regular gasoline-powered models. Honda said a computer chip shortage crimped its motorcycle sales in India, while sales rebounded in Indonesia as production recovered. Honda said it sold 901,000 vehicles in the latest quarter, up from 815,000 a year earlier. It also sold more motorcycles worldwide at nearly 4.5 million, up from 4.2 million. Honda added 23 billion yen ($160 million) to its quarterly operating profit because of the impact of currency exchange rates. A weaker yen, trading lately at about 143 yen to the U.S. dollar, is a boon for Japanese exporters by boosting the amount of its overseas earnings when converted into yen. Honda stuck to its full year projection of an 800 billion yen ($5.6 billion) profit, up from 651 billion yen a year earlier. Honda shares slipped 0.9% on the Tokyo Stock Exchange. Related video: Earnings/Financials Acura Honda