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2020 Kia Soul vs. subcompact crossovers: How they compare on paper

At 10 years old, the 2020 Kia Soul has entered its third, and potentially best, generation yet. To get here, it fought off other boxy hatchbacks such as the Scion xB and Nissan Cube. But now it faces all new competition: subcompact crossovers. They offer similar sizes, prices and flexibility as the Soul, but with a veneer of ruggedness. But the Soul is ready with its own rugged trim, the X-Line, plus the return of its powerful turbocharged variant. To see how the Soul stacks up to the fresh competition, we've compiled vital stats on all the tall hatches. Considering the prodigious size of the subcompact crossover segment, we've limited our selection to a few options that are similarly priced and sized to the Soul, and that offer a bit of funky styling. They include the Toyota C-HR, Nissan Kicks, Hyundai Kona and Honda HR-V. There are of course many more options, and you can create your own comparisons using our Compare Cars feature. (You can also check out our Mitsubishi Eclipse Cross comparison that includes a few larger choices). In the meantime, though, check out all the numbers on our selected vehicles in the chart below, followed by analysis after. Performance, fuel economy and drivetrains The crossover segment is diverse when it comes to powertrains, with all different displacements, induction systems and drive wheels. A surprising number of these supposedly rugged and off-road-oriented vehicles (at least more than normal cars) are front-drive only. These include the Nissan Kicks, Toyota C-HR and Kia Soul. But the Kona and HR-V offer all-wheel drive, with the Hyundai offering it on both engine options. Speaking of engine options, only the Kia and Hyundai have two possibilities, either a base 2.0-liter naturally aspirated engine, or a turbocharged 1.6-liter engine. The base engines have identical outputs of 147 horsepower and 132 pound-feet of torque, but the turbo engines differ. The Soul has 201 horsepower to the Hyundai's 175, but both make the same 195 pound-feet of torque. The Kicks, C-HR and HR-V all offer just one engine option, and they're all naturally aspirated. The Nissan's engine is the smallest and least powerful: a 1.6-liter engine making 125 horsepower and 115 pound-feet of torque. The HR-V is next with a 1.8-liter engine making 141 horsepower and 127 pound-feet of torque. The C-HR rounds out the trio at 144 horsepower and 139 pound-feet of torque from a 2.0-liter engine.

Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.

2019 Volkswagen Jetta GLI vs. sport compact sedans: How they compare on paper

Hot hatchbacks may be stealing the headlines, but they're not the only way to get cheap speed. There are actually a number of small sporty sedans on the market, too, in case you want that more formal roofline. The recently revealed 2019 Volkswagen Jetta GLI highlighted these vehicles, so we figured we'd take a look at the specifications and see how they compare to each other. Our contenders are the aforementioned VW, along with the 2019 Honda Civic Si, 2019 Subaru WRX and 2019 Hyundai Elantra Sport. All four start under $30,000 and offer more than 200 horsepower. And of course, they all have trunks. In our comparison, we'll look at each car's powertrain comparing horsepower and torque. We'll also look at practicalities such as interior space, fuel economy and pricing. You can see the raw numbers in the chart below, followed by additional analysis and links to reviews. If you'd like to compare any of these cars with a different group, be sure to check out our car comparison tool. Engines and drivetrains Performance, and particularly power, is likely a priority for a sporty sedan buyer, and there's a clear leader: the Subaru WRX. At 268 horsepower, it's 40 ponies ahead of the next most potent car, the 228-horsepower Jetta GLI. It also ties the GLI for torque at 258 pound-feet. Both cars also support the old adage that "there's no replacement for displacement," since each have 2.0-liter engines while the Hyundai has a 1.6-liter unit and the Honda engine only displaces 1.5 liters. The Hyundai and Honda are nearly tied for power and torque, too, at roughly 200 horsepower and 195 pound-feet of torque. Another bonus for the Subaru is its standard all-wheel-drive system, which is handy for power delivery, lateral grip and for inclement weather. While the Jetta GLI and Civic Si are front-drive only, they do feature mechanical limited-slip differentials to enhance traction under power. The Elantra Sport makes do with electronic aids and an open differential. We're pleased that all four of these cars offer manual transmissions, too. But if you do want or need an automatic transmission, the VW, Subaru and Hyundai have you covered. The VW and Hyundai rely on seven-speed dual-clutch transmissions, and the Subaru uses a CVT with eight preset ratios for manual mode shifting. The Civic Si, though, is manual only (and it's an excellent manual at that).