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New Honda ads: Fix your airbags

As we've heard on many different occasions, one of the biggest problem with recalls is getting people to actually report to the dealership to have repairs done. This is particularly important in cases where the recalled part can cause some very serious harm. To combat this tendency – you might even call it neglectfulness – on the part of owners, Honda is turning to advertising. The company is launching a multi-million-dollar ad campaign targeting owners of vehicles affected by the Takata airbag recall and asking them to report in to have a replacement inflator installed. "Honda hopes that this new consumer information campaign will bolster our existing and continuing efforts to reach our customers and maximize the vehicle repair completion rates associated with recalls to replace Takata airbag inflators," Honda's John Mendel said in the attached statement. "These ads are a strong call to action from our company designed to break through the clutter, grab the attention of customers driving affected vehicles, and urge that they get required repairs as soon as possible." The campaign will kick off March 16 with full-page color ads in over 120 newspapers and 30-second radio spots in 110 markets. Because it's 2015, the company will also use sponsored Facebook posts "that mention the specific vehicle owned by each identified user." Yep, here's the future. Honda's ads will largely be focused in the 11 high-humidity states and territories (Alabama, California, Florida, Georgia, Hawaii, Louisiana, Mississippi, South Carolina, Texas, Puerto Rico and the US Virgin Islands) most affected by the Takata recall. Several of the states were part of the initial National Highway Traffic Safety Administration investigation, like Florida, Hawaii, the USVI and Puerto Rico. "The goals of this campaign is to save lives and prevent injuries," Mendel added. This campaign will be worth watching, not only because they deliver an important message, but they could set a precedent for the handling of future major recalls. Check out Honda's full press release, available below. New Honda Advertising Campaign Urges Owners to Take Immediate Action to Check for Open Recalls to Replace Takata Airbag Inflators Mar 12, 2015 - TORRANCE, CA.

Editors’ Picks March 2023 | Hot hatch galore and some great luxury SUVs

This month of Editors’ Picks sees us hand out a pair of nods to the best hot hatchbacks money can buy these days, the Honda Civic Type R and Toyota GR Corolla. You can read more about how they compare in our head-to-head comparison test, but both have their advantages, and we can highly recommend buying either of them. Then we head to Europe to recognize a couple of SUVs that just went through mid-cycle refreshes and came out on the other side just as lovable as they were before. In case you missed our previous Editors' Picks posts, hereÂ’s a quick refresher on whatÂ’s going on here. We rate all the new cars we drive with a 1-10 score. Cars that are exemplary in their respective segments get an EditorsÂ’ Pick designation. Those are the ones weÂ’d recommend to our friends, family and anybody whoÂ’s curious and asks the question. The list that youÂ’ll find below consists of every car we rated in January that earned an EditorsÂ’ Pick. 2023 Honda Civic Type R 2023 Honda Civic Type R front low View 34 Photos Quick take: The Honda Civic Type R embodies what at means to be a hot hatch. It's the best FWD car we've ever driven, and because it's a Civic, it excels with a spacious and pretty interior, too. This is the full package. Score: 8.5 What it competes with: Toyota GR Corolla, VW Golf R Pros: Sublime driving dynamics, magical shifter, gorgeous and utilitarian interior Cons: An expensive proposition, lacks basic luxuries like heated seats From the editors: Senior Editor James Riswick — "The Civic Type R is a resolutely composed performance machine that sufficiently builds upon the delightful man-machine interfaces found in the increasingly impressive trio of Civic Sport Touring, Civic Si and Acura Integra A-Spec. ItÂ’s even more fun and capable at higher speeds, yet remains just as forgiving and easy to drive. The 2023 Honda Civic Type R sure seems all grown up. Maybe itÂ’s because IÂ’m almost in my 40s, (ugh) but I see absolutely nothing wrong with this. The Type R magic is not lost." In-depth analysis: 2023 Honda Civic Type R First Drive Review: All grown up isn't so bad   2023 Toyota GR Corolla 2023 Toyota GR Corolla Circuit front three quarter low View 39 Photos Quick take: The GR Corolla is a serious performance machine that is sure to please any enthusiast with its brilliant driving dynamics. It's only let down by a cheap-feeling and small interior that doesn't lend well to daily driver duty.

Experience the New York Auto Show by drone

The Autoblog team recently returned from wildly running around the Javits Center to cover all the news and debuts at the New York Auto Show. Sometimes, it's nice to take a more serene look at the exhibition floor, though, and the event's organizers are providing that exact opportunity by flying a drone through the hall. Combined with the down-tempo music, this clip feels like a form of automotive meditation. If you're going to miss the show in the Big Apple, the drone also provides a good overview at the exhibition floor, especially at the stands from Lexus, Buick, Dodge, Mercedes-Benz, Toyota and BMW. Plus, it's a fun way to see some vehicles from a completely different angle than they ever appear on the road. Related Video: News Source: New York International Auto Show via YouTube Auto News New York Auto Show BMW Buick Dodge Honda Lexus Mercedes-Benz Toyota Videos drone 2015 ny auto show