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Honda exec says US market near capacity, could hurt subprime buyers

Is there a point in the US auto industry where companies should start considering the welfare of their customers ahead of selling more cars? American Honda Executive Vice President of Sales John Mendel thinks that level exists, and we may be getting very close to it.
According to Automotive News, Mendel believes that finding more customers in the market could require pursuing subprime buyers and offering longer-term loans. However, he refuses to use those tactics. While selling models this way can improve things briefly, the strategies hurt resale prices and lower vehicle profits over time. The company won't do "stupid things in the short-term that damage the person who bought yesterday," he said to Automotive News. "It's a very, very short-term tactic especially in the subprime area."
American Honda, which combines the Acura and Honda brands, has seen market share decline from 9.7 percent to 9.1 percent through July 2014, according to Automotive News, and Autoblog's By the Numbers stats showed it posted falling sales in five of the seven months with data this year. Though, Mendel claims that was partially because the company focused on retail sales over fleets. The delays of the launches for the Honda Fit and Acura TLX likely didn't help either.

2016 Honda HR-V: The first three months with our jack of all trades

We only had the long-term 2016 Honda HR-V in our fleet for one week, and for me, the do-anything crossover was immediately useful. Its honeymoon phase coincided with a number of long-haul drives, plus I had to move. This ambitious start is why we're a quarter of the way through our long-term test, and the HR-V already has over 6,000 miles on the odometer. In classic suburban chariot style, the HR-V is a jack of all trades. And when it comes to road trips, the HR-V is just as enjoyable while slogging up flat interstates as it is along beautiful country roads. I've driven it in all types of weather, packed it with people, and filled it with cargo. I've spent more time in our long-term Honda than pretty much any car that came before it. Here's what I've learned. Long Hauls I've driven the HR-V from my home in Detroit to my sister's place in Traverse City, MI – a 500-mile round trip – four times. On one occasion, an early winter blast hit northern Michigan on my way to the cute, beachside tourist town. From intense fog and rain to sunshine to a sudden snow squall, I had every one of the elements thrown directly at me over the course of one drive. I find a lot of the HR-V's onboard safety technology distracting, and I worry that drivers can become too reliant on these features. Blind spot alerts and cameras are designed to make us safer, yes, but they're no replacement for an attentive, engaged driver. For instance, in the rain and sleet, the nifty Honda Lane Watch camera displayed only gray blobs. Ditto on the back-up camera, meaning that while the technology technically functioned as advertised, the weather rendered it useless. The HR-V has a solid suite of safety tech, but you don't have to rely on the cameras and bells and whistles. The driver's side mirror has an extended-view distortion to the glass. Visibility is great. The HR-V was a champ in the gross weather, and I was thankful for our mid-level EX trim's all-wheel drive. And this was even before we fitted the HR-V with a set of Michelin X-Ice 215/55R17 winter tires – expect to hear about those when we actually get some more snow here in Detroit. Optioning all-wheel drive means you're stuck with the continuously variable transmission (a manual is available with front-drive), which isn't great, but it smoothly delivers the engine's 141 horsepower and 127 pound-feet of torque. Editor Alex Kierstein agreed, writing in our logbook, "Overall, I think the CVT isn't great ...

What car should James Robertson buy to drive his famous 21-mile commute?

The Internet has been abuzz this week with the story of Detroit resident James Robertson, the 56-year-old factory worker who has walked some 21 miles to work for the last 10 years. The Detroit Free Press brought Robertson's story to the fore, helping an online fundraising campaign to generate more than $275,000 (as of this writing). The original goal was just $5,000, or about enough to replace the used Honda that died on Robertson back in 2005, and left him walking. So, newly flush with funds, what's the perfect car for Robertson to buy? Let's look at the specifics of his situation, and try to pick out the best options. Here's what we know: Robertson's commute is (famously) 21 miles; he lives in downtown Detroit (for now) and seems pretty humble, so something very flashy is probably out; former Honda aside, his ties to the city (and statements about being a Ford fan) seem to indicate a Detroit Three company product is best; he's a single guy with a girlfriend; he's got to deal with Michigan weather, and the sometimes fickle snow removal processes in The D. Here are some choices: Ford F-150 Robertson is on record as being a Taurus fan, and after a decade of walking I've no doubt that the big sedan would offer a cozy respite. Still, as a car guy and a student of the industry, I'd have a hard time recommending a sedan so clearly in need of replacement. Especially when The Blue Oval has such great stuff within the rest of its roster. The 2015 F-150 seems almost perfect for Robertson. Opting for either of the new EcoBoost V6 engines should help keep fuel bills in reasonable check, while healthy ride height and four-wheel drive will get him to work on time even during the snowiest of snow days. Better still, with a fat options sheet and car-like ride quality, Robertson can have just about every amenity he might want, in a package that won't disrespect his blue-collar roots. Chevrolet Colorado You guys saw this one coming, right? The smaller footprint of the midsize Chevy pickup, relative to some of the other options here, should be an advantage for urban parking and driving. And again, 4x4 is an option for the nasty weather, the running costs should stay pretty low and there aren't many tech/luxury features that can't be had in-cabin. I'd go ahead and splash out on the Crew Cab bodystyle, too, just in case Robertson feels like starting a carpool.