2020 Honda Insight Ex on 2040-cars

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Formula One speeds towards radical thousand-horsepower shakeup

The teams, the drivers, the fans, the circuits... few, if any, were satisfied with how Formula One has shaped up since the current regulations took hold last year. But that doesn't mean they aren't working on it. At a recent meeting of the F1 Strategy Group, the leading parties in the sport outlined a new framework that would radically shake up the cars themselves while keeping costs in check. And the biggest change could see the engines producing around 1,000 horsepower. Although a proposal put forth by Ferrari to ditch the current V6 hybrid engines in favor of new twin-turbocharged units was rejected by Honda and Mercedes, the members of the group approved in principal to increase the fuel flow in the existing engines to dramatically boost output. As it stands, the current 1.6-liter turbocharged V6 engines develop around 600 horsepower, with an additional 160 or so kicked in by the electric Energy Recovery System, for a combined output of about 760 hp. What's not clear at the moment is whether the increased fuel flow would necessitate either the return of mid-race refueling (currently banned) or the installation of larger fuel tanks. Red Bull and McLaren also submitted proposals to radically redesign the shape of the cars as well, however a more evolutionary approach was adopted instead. Though far from finalized, the new design would keep the same basic form of the current chassis, but with adjustments to make them more aesthetically pleasing while producing more downforce. Wider tires are also said to be part of the mix. With more power and more grip from the tires and aero, the resulting cars would most certainly end up going much faster than the current ones, which are already starting to nudge the lap records at some of the circuits, many of which were set during the V10 era. The F1 Strategy Group is made up of representatives of the FIA, Formula One Management and six leading teams. The next step will be for the teams' technical directors to iron out how to implement what their bosses have agreed to. If they settle the details fast enough, the revised regulations could be pushed through in time for next season. News Source: AutosportImage Credit: Mark Thompson/Getty Motorsports Ferrari Honda Infiniti McLaren Mercedes-Benz F1

Honda: Somebody To Love (Ridgeline)

If you want to search for symbolism in this Honda Ridgeline ad that aired during Super Bowl 50, there's plenty to be had. It looks like a simple, funny demonstration of the compact truck's cargo bed audio system. Sheep, hearing the speakers from the back of bed, pick up the earworm of Queen's Somebody to Love and start singing on their own. But the sheep imagery could also be seen as an indictment of the me-too half-ton truck crowd. The Ridgeline, returning for the second generation after a brief hiatus, is sort of an anti-truck with unibody construction, a dual-hinged tailgate, and a trunk inside the bed. Normal pickup folk see the Ridgeline as not enough truck. Honda fans see those types as sheeple. Or maybe it's just a fun ad with a catchy song and some talking animals. Marketing/Advertising Honda Super Bowl Commercials 2016 super bowl ad

Honda City Adventure off-road scooter concept shown at EICMA

Set aside the cars and trucks for a minute and you'll see that Honda still builds a huge variety of machinery: everything from power equipment to jets to robots – and a whole lot more in between. But what's caught our attention today is a motorcycle... of sorts. Headlining the Japanese company's lineup at the EICMA motorcycle show this week is the City Adventure concept. Though little in the way of details were released, the vehicle seeks to blend the go-anywhere capability of an endurance off-road motorcycle with the convenience and versatility of an urban scooter. That means chunky off-road tires, disc brakes, shielded handlebars, and a movable windscreen, among other elements. The result is a concept for now, but Honda says it foreshadows "a new development direction for adventure-focused machines." If reception is positive enough, Honda might put something like this into production. While the City Adventure concept is surely the most unusual of the motorcycles Honda brought to the Milanese expo this year, it's not the only one. Alongside it, the company is showcasing the new CRF1000L Africa Twin adventure bike, a range of new 500cc bikes, a trio of 750cc New Concept bikes with dual-clutch transmissions, a revised version of the Integra maxi scooter, and new colors for a host of other models as well. Scope out the full details in the press release below. New City Adventure concept revealed alongside CRF1000L Africa Twin and six heavily revised mid-sized machines - City Adventure concept indicates a new development direction for adventure-focussed machines - European show debut for CRF1000L Africa Twin - Range of rider-focussed upgrades for A2 licence-friendly CB500F, CB500X and CBR500R - Revised looks and added practicality for NC750X, NC750S and Integra - New functionality for unique Dual Clutch Transmission technology - New paint options for VFR1200X Crosstourer,, CB650F, CBR650F, CBR300R and SH125i Honda today reveals its full 2016 motorcycle line up at the EICMA show in Milan, comprising six mid-sized capacity machines with a range of significant updates, and the return of one of motorcycling's most illustrious names in the form of the CRF1000L Africa Twin. With an eye to the future, Honda has also revealed its new City Adventure concept machine, offering a unique new interpretation of the idea of adventure on two wheels.