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Honda S660 proving popular with middle-age Japanese buyers

The S660 roadster has been a success so far for Honda. (At least, that is, insofar as a niche-market sports car limited to the Japanese Domestic Market can be considered a big seller.) It just hasn't resonated with the customers that the company expected. Honda revealed the S660 in concept form at the Tokyo Motor Show nearly two years ago, and subsequently put it into production. The convertible Kei car pays homage to models like the S500, S2000, and Beat. It packs a tiny 660cc three-cylinder engine mounted amidships and driving the rear wheels. Despite its connection to past models, the S660 features an entirely modern design that, along with its low price, was expected to appeal to younger buyers. But while Honda has already sold out all 8,600 examples it's slated to build this year, a surprising 80 percent of them have been snapped up by customers over the age of 40 who are mostly buying them as second cars. The development is not entirely isolated. As Bloomberg points out, the number of licensed drivers in Japan "under the age of 40 has fallen 46 percent over the last 13 years." Those are rather startling numbers that dwindle the market down for youth-oriented vehicles like the S660. Honda is expected to begin taking orders for next year's allocation of S660s in October. At that point, the company anticipates the average age of its customer base will drop. But with fewer young drivers on the road in Japan, it shouldn't expect it to drop by much.

NHTSA urges owners of recalled Takata airbag vehicles to take immediate action

The National Highway Traffic Safety Administration and the Department of Transportation are taking the unusual step of issuing a followup press release urging owners of certain recalled vehicles "to act immediately" to fix their cars and trucks. The problem in question concerns the repair campaigns for rupturing Takata airbag inflators issued in June and covers a long list of models from Toyota, Lexus, Honda, Acura, Mazda, BMW, Nissan, Infiniti, Buick, Cadillac, Chevrolet, GMC, Oldsmobile and Pontiac.
While NHSTA doesn't specifically say why the recall is vital in the new release, Toyota's own explanation in its newly announced renotification campaign earlier today sheds some new light on the topic. According to the Japanese automaker, in testing, Takata found a possible link between the rupturing airbag inflators and high humidity. NHTSA is advocating that all owners pursue repairs immediately if they haven't already done so already. This is especially crucial for those drivers especially in Florida, Puerto Rico, Guam, Saipan, American Samoa, Virgin Islands and Hawaii because of the humid conditions there.
We don't need to tell you how dangerous an inadvertent airbag deployment could be - even in a stationary vehicle - but adding to the Takata issue is fears that the deployment could lead to shrapnel being sprayed into the cabin.

Honda to offer $184k street legal version of MotoGP racer [w/videos]

Fancy yourself a motorcycle racing talent on par with MotoGP factory riders like Dani Pedrosa and Marc Marquez? Have $184,000 to spend on a bike to prove it? Then get an order in on the Honda RC213V-S when the Japanese motorcycle maker begins taking global reservations on July 13. RC213V-S is designed to be the closest thing possible to legally riding Honda's two-time championship winning RC213V MotoGP racer on the street. Outside of the US, buyers can even spec an optional kit to make the bike track-only but raise the performance even higher. All versions use a 1.0-liter V4 and six-speed gearbox making 157 horsepower and 75 pound-feet of torque or over 212 hp and 87 lb-ft with the tuning package. That's not as much power as the Kawasaki Ninja H2R, but the Honda is a lightweight at 375 pounds for the street version or 353 lbs with the kit. In comparison, the factory racing example weighs just 348 lbs and produces over 235 hp. Being rideable on the road means losing some of the race bike's high-tech features, though. For maintenance reasons, the engine now uses coil-sprung valves, rather than the pneumatic units in MotoGP, and the seamless-shift transmission is replaced with a traditional one. Also there's some added equipment for legal reasons like lights, mirrors, and a muffler, plus useful things like a speedometer and starter. Honda has put out a few videos showing Marquez riding an RC213V-S and one opening up on track. Both are embedded below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. HONDA TO LAUNCH RC213V-S BY TURNING RC213V COMPETING IN MOTOGP RACES INTO A MODEL FOR PUBLIC ROAD RIDING 11/06/15 The RC213V is a machine exclusively for racing that has won consecutive championships in the MotoGP class of the FIM Road Racing World Championship Grand Prix (hereinafter called "MotoGP") in 2013 and 2014. Honda has made changes to some of the specifications of the RC213V, and will now introduce this as the RC213V-S. It is possible to ride the RC213V-S on public roads, and Honda will start accepting order entry for this new model on July 13, 2015. In 1954, Honda declared its intention of participating in the Isle of Man TT races, which were a part of the Road Racing World Championship Grand Prix at the time.