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US Honda Civic to get Type R engine

Honda is bent on kicking butt and taking names with its upcoming new Civic Type R, but since the Japanese hot hatch is based on the European model and isn't slated to come to the United States, it's been of little consolation to American enthusiasts. But if you're one of them, we've got good news for you. According to Spanish site Motor Y Racing, a US version of the Civic Type R is in the works. The salient part of the Type R that would make the oceanic voyage to US showrooms would be the 2.0-liter turbo four that's said to produce between 276 and 320 horsepower, but we could expect upgraded suspension, rolling stock and other equipment to come as part of the package as well. Just what form it would take we don't know. Currently American Honda offers the Civic as a coupe or sedan - not as a hatchback or wagon like it does overseas - so chances are that it'd be one of these betrunked body-styles that would get the upgrades. We're hoping for something more than an upgrade of the current Civic Si. Competing rumors suggest that Honda could offer that same engine in a revised version of the CR-Z hybrid hatchback, which has long been begging for a more potent powerplant. But that's not to say that Honda couldn't offer both with the new turbo VTEC engine. Having driven prototypes for more performance-oriented versions of both the Civic and the CR-Z at Honda's R&D center in Japan a little over a year ago, this writer could tell you that either prospect bodes well for the return of the red H badge to the high-performance arena.

Honda series follows restoration of its first car in the US

We all have to start somewhere, and for Honda's automotive business in the US the beginning was a green N600. The company brought a handful of the hatchbacks into the US to test the waters. Now, N600 expert Tim Mings has started restoring that special Honda for a weekly documentary series. Mings reckons he has worked on a 1,000 or more N600s and Z600s, but none of them have been as special as this car. He owned it for several years before cleaning off the serial number, which showed this was the very first example in the US. According to Mings, of the first 50 N600s that Honda brought to the US, only three still survive. The N600 boasted a 600cc two-cylinder engine that could rev to 9,000 rpm. Today, you can see a modern interpretation of its boxy design in Honda's N-One Kei-class car in Japan. Honda's documentary series will follow every step of the restoration process, and the completed N600 will go to the company's museum. We can't wait to see how the car looks after Mings brings it back to life. Related Video: HONDA CELEBRATES AUTOMOTIVE HERITAGE AND HISTORY IN THE U.S. IN NEW ONLINE SERIES LAUNCHING ON SOCIAL MEDIA "Serial One," new online documentary series features the painstaking restoration of the very first Honda N600 in the U.S Fans can follow the journey as acclaimed N600 mechanic Tim Mings brings the vehicle back to life Mar 16, 2016 - TORRANCE, Calif. -- The story of American Honda's first N600 vehicle in the United States in 1969 unfolds through the eyes of a determined mechanic, taking viewers on a journey to restore the first American Honda VIN, "Serial One." Launching today on Honda's social channels and at serialone.com, Honda's new weekly online content series pays homage to the company's roots in America and reflects the challenging spirit of Honda by featuring an in-depth look at the step-by-step restoration of the N600 by Los Angeles-based mechanic Tim Mings. In 1969, after a decade of growth that led to Honda becoming the top-selling motorcycle manufacturer in America and the world, Honda embarked on a new mission to sell cars in the United States. Honda entered the U.S. market with the Honda N600, which was just 122 inches in length and could actually fit between the wheels of some full size vehicles in America, which measured up to 225 inches in length and weighed nearly twice as much as the NSX. The N600 had an all-alloy engine that could achieve 9000 rpm and reach speeds of 81 miles per hour.

Honda wins Commercial of the Decade, but not for the ad you think [w/VIDEO]

Honda's Commercial of the Decade: "Grrr" - Click above to watch video
The mad men at Adweek recently voted for the Commercial of the Decade (Super Bowl commercials not included) and Honda took top honors over memorable ads from the last ten years by companies like Nike, Budweiser and Sony. That's not a big surprise considering Honda often puts a huge amount of effort into its on-air spots. However, the Japanese automaker didn't win for the commercial you might have expected: "Cog." Though Honda's famous commercial that breaks down a European Accord Tourer into a Rube Goldberg-esque machine was also a finalist, it was beaten by another Honda commercial called "Grrr" that's narrated by Garrison Keillor of all people. You've probably never seen it, but you can after the jump.
Volkswagen also made the list of finalists, but the particular ad chosen out of all the comical VW ads we've seen was unexpected as well. Most surprising carmaker with a commercial in the finals: Saturn. Who knew...