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This is the ad that never ends

Hondas pretty much last forever, and that's exactly the message the Japanese automaker wants to convey in this latest ad for the 2015 CR-V. It's called Endless Road, created by McGarryBowen in London, and it shows the new midsize crossover driving in a hypnotic, infinite loop. According to AdWeek, this endless road is supposed to convey Honda's never-ending quest to create the best, most advanced CR-V possible. You can see a shortened, embeddable version of the ad above, but what's really cool is the interactive portion that's only available on Honda's YouTube channel. It uses real-time weather data to show the CR-V infinitely driving through day or night, depending on what's happening in your specific part of the world. AdWeek has an interview with McGarryBowen's executive creative director, Angus Macadam, about the new spot, as well as a behind-the-scenes, making-of video, which we've embedded below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

2016 Honda Accord EX Sedan Beauty-Roll

For those of you paying attention, we've really ramped up the old Autoblog video game these days. Our new series Car Club USA joins Translogic and The List, and there are more Daily Drivers and Short Cuts than ever. But sometimes, all you care about is the car. The Autoblog Beauty-Roll video series has one goal: bring you glossy video images of cars, and nothing but. We're collecting moving pictures of all the cars we test, inside and out. Each episode comes with a hit of engine sound – start-up and with a few revs – to round out the package. Set your resolution to max, kick it into full-screen, turn up the sound, and enjoy today's subject, the 2016 Honda Accord EX Sedan. Oh, and if you'd like more Beauty-Roll, click here to see the back catalog.

2016 Honda Accord refresh adds Apple CarPlay, Android Auto

The ninth-generation Honda Accord gets a thorough refresh for 2016, and the big theme here is technology. Inside and out, the updated Accord packs a host of upgrades in an effort to keep Honda's best-seller fresh in the minds of consumers. The big news is a new, seven-inch Display Audio infotainment interface with two of the latest in-car tech must-haves: Apple CarPlay and Android Auto. These come standard on EX models and above. The revised infotainment system doesn't replace the outgoing two-screen setup inside the Accord, however. There's a larger, 7.7-inch screen above the Display Audio screen, with steering wheel-mounted controls that allow access to things like audio information, the rear-view camera, and side LaneWatch camera. Outside, the car looks more tech-focused, with expanded LED lighting. All cars now have LED taillamps, and the Touring trim adds full LED headlamps. With its restyled front fascia, the 2016 Accord looks a lot more Acura than Honda, for better or worse. Both sedan and coupe body styles are available, with a new, larger 19-inch wheel option on upper-level models. Powertrains carry over largely unchanged. On the base end there's a 2.4-liter, naturally aspirated inline-four, available with either a continuously variable transmission or a six-speed manual 'box. Honda will continue to offer its 3.5-liter V6, as well, with six-speed manual or automatic transmissions. Check out the new Accord in the gallery above, and scroll down below for the official press blast. The 2016 Honda Accord hits dealers in August. Honda Introduces the Highest Tech Accord Yet in High Tech's U.S. Hub—Silicon Valley - Upgraded 2016 Accord features one of the first applications of both Apple CarPlay® and Android Auto™ in a volume-produced vehicle - More dynamic styling, including first 19-inch wheels on Accord - Honda Sensing™ safety and driver-assistive tech available on all trims - New 7-inch Display Audio touchscreen interface MOUNTAIN VIEW, Calif., July 23, 2015 – Honda introduced a refreshed 2016 Accord loaded with advanced technology in Silicon Valley today, the first time the company has launched a new vehicle in the U.S. tech hub. Coming to market in August, the 2016 Accord will be the first Honda model and among the first high-volume cars in the marketplace to feature both Apple CarPlay® and Android Auto™. These and other major upgrades to technology and features make it the most high-tech Accord ever.