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Honda teases racing motorcycle-powered concept for Frankfurt

With upcoming models like the next-gen Civic and NSX, Honda is working to return to its performance glory days. We'll see one more manifestation of that desire at the upcoming Frankfurt Motor Show with the Project 2&4 concept. The single teaser image leaves the styling to anyone's guess, but the vehicle is powered by the potent 1.0-liter V4 from the RC213V MotoGP race bike. Stuffing the high-strung motorcycle engine into the car should at least make a great noise. Unfortunately, Honda is keeping the details very scant in the teaser. The Project 2&4 has no cabin and is meant to combine "the freedom of a motorcycle and the maneuverability of a car." That suggests a low-slung, minimalist body with an emphasis on handling, and the image appears to show open wheels at the front and rear. The company also doesn't say whether it has the race bike's full competition engine with over 235 horsepower or the new street version with 157 hp to over 212 hp, depending on the spec. The Project 2&4's shape is the result of a global competition among the brand's studios. The winning design is the result of cooperation from the motorcycle stylists in Asaka, Japan, and the automotive team in Wako, Japan. We're curious to see what it actually looks like in Frankfurt. Honda to Showcase Re-energized Model Range at 2015 Frankfurt Motor Show Honda 2015 model range of entirely all-new and refreshed cars Global premiere of Honda Project 2&4 powered by RC213V, modified for public road use, showcasing Honda's uniquely creative engineering Honda UNI-CUB ? to make its German debut August 26, 2015 - The 2015 Frankfurt Motor Show underlines an important year for Honda and will see the brand presenting its new model range of entirely refreshed and all-new cars displayed together. Alongside the new line-up, Honda will also showcase design concepts and advanced technologies, all demonstrating Honda's unique creativity in meeting the personal mobility challenges of today and the future. Honda Project 2&4 Powered by RC213V – embodiment of creativity and craftsmanship The 2015 Frankfurt Motor Show will witness the global premiere of 'Honda Project 2&4'. A winner of the global design competition run by Honda between its global design studios, Honda Project 2&4 represents the company's drive to inspire and reward creative thinking.

Sales incentive growth clustered around brands with few CUVs, trucks

While it's arguably been around the longest, the dominance of the four-door sedan has been under threat for many years. As a further sign of the hurtin' that SUVs and crossovers have put on today's four-doors, a new report from Automotive News points to the increasing use of incentives by brands reliant on cars and light on CUVs and pickups.
Honda, Toyota, Volkswagen and Kia have all been stung by double-digit increases in their incentives-to-transaction price ratio, according to AN, which cites data from TrueCar. Honda's ratio is up 14 percent, while Toyota, VW and Kia are up 18, 15 and 19 percent, respectively.
"Most of the incentive growth we have seen is in product segments with low demand - midsized or large sedans," TrueCar CEO John Krafcik told AN. "As this trend goes on, the brands with three-sedan strategies are going to be in worse shape on incentive spending than the crossover brands."

Honda sees sales up but profit sliding 16 percent in 2017-18

TOKYO - Honda forecasts a 16 percent fall in operating profit for the current financial year as the Japanese automaker sees higher auto sales being offset by a stronger yen and research-and-development costs. Japan's No. 3 automaker said it expects an operating profit of 705 billion yen ($6.34 billion) in the current FY2018, down from 840.7 billion yen posted in the fiscal year just ended, and lower than an average estimate of 850.8 billion yen from 23 analysts polled by Thomson Reuters I/B/E/S. It sees a 14 percent slide in net profit to 530.0 billion yen this year, down from 616.5. Honda's projections are based on a forecast that the yen will average 105 yen to the U.S. dollar through next March, stronger than the 108 yen rate in the year just ended.BUT CAR SALES ARE UP At the same time, there's good news as Honda expects its global vehicle sales to edge up 1 percent to 5.08 million this year, bolstered by growth in Asian sales to 2.06 million units, beating out North America to become Honda's top market as more Chinese drivers flock to its cars. The company expects to sell 1.92 million vehicles in North America, 2.5 percent less than the year just ended as it struggles to sell sedans including the Accord, which have fallen out of fashion in the past few years. Honda has been ramping up production of SUVs to keep up with strong demand for larger models in the United States, although overall vehicle sales show signs of slowing following a boom cycle after the global financial crisis. Mazda is taking a similar strategy, announcing on Friday it would expand production of SUV crossover models at home, while equipping overseas plants to enable more flexible production of models according to market needs. Japan's No. 5 automaker forecast a 19 percent jump in operating profit for the current financial year as it expects higher sales volumes, particularly in North America, to help it recover from last year's profit slump.A CONSERVATIVE OUTLOOK Executive Vice President Seiji Kuraishi acknowledged that Honda's expected currency hit of 95 billion yen was based on a "conservative" yen forecast, adding that growing costs to create next-generation cars would also impact earnings. "Our costs are rising to develop new technologies which will be needed in the future, like automated driving functions and electric cars," he told reporters at a results briefing.