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2016 Honda Accord refresh adds Apple CarPlay, Android Auto

The ninth-generation Honda Accord gets a thorough refresh for 2016, and the big theme here is technology. Inside and out, the updated Accord packs a host of upgrades in an effort to keep Honda's best-seller fresh in the minds of consumers. The big news is a new, seven-inch Display Audio infotainment interface with two of the latest in-car tech must-haves: Apple CarPlay and Android Auto. These come standard on EX models and above. The revised infotainment system doesn't replace the outgoing two-screen setup inside the Accord, however. There's a larger, 7.7-inch screen above the Display Audio screen, with steering wheel-mounted controls that allow access to things like audio information, the rear-view camera, and side LaneWatch camera. Outside, the car looks more tech-focused, with expanded LED lighting. All cars now have LED taillamps, and the Touring trim adds full LED headlamps. With its restyled front fascia, the 2016 Accord looks a lot more Acura than Honda, for better or worse. Both sedan and coupe body styles are available, with a new, larger 19-inch wheel option on upper-level models. Powertrains carry over largely unchanged. On the base end there's a 2.4-liter, naturally aspirated inline-four, available with either a continuously variable transmission or a six-speed manual 'box. Honda will continue to offer its 3.5-liter V6, as well, with six-speed manual or automatic transmissions. Check out the new Accord in the gallery above, and scroll down below for the official press blast. The 2016 Honda Accord hits dealers in August. Honda Introduces the Highest Tech Accord Yet in High Tech's U.S. Hub—Silicon Valley - Upgraded 2016 Accord features one of the first applications of both Apple CarPlay® and Android Auto™ in a volume-produced vehicle - More dynamic styling, including first 19-inch wheels on Accord - Honda Sensing™ safety and driver-assistive tech available on all trims - New 7-inch Display Audio touchscreen interface MOUNTAIN VIEW, Calif., July 23, 2015 – Honda introduced a refreshed 2016 Accord loaded with advanced technology in Silicon Valley today, the first time the company has launched a new vehicle in the U.S. tech hub. Coming to market in August, the 2016 Accord will be the first Honda model and among the first high-volume cars in the marketplace to feature both Apple CarPlay® and Android Auto™. These and other major upgrades to technology and features make it the most high-tech Accord ever.

IndyCars parade across Golden Gate Bridge for Justin Wilson [w/video]

Seeing IndyCars driving on public roads is a rare treat, especially on an iconic landmark like the Golden Gate Bridge. Unfortunately, the exciting sight came on a very somber occasion. On August 27, a parade of five racecars sped across the famous span in large part to memorialize fellow driver Justin Wilson. In an incredibly touching scene, teammate Marco Andretti led the pack, and he was behind the wheel of Wilson's number 25 Andretti Autosport Honda. "It was an honor to drive Justin's car. It was emotional for sure," Andretti said to the IndyCar Series. Behind him were Graham Rahal, Will Power, and Josef Newgarden. James Hinchcliffe was in a two-seater IndyCar to deliver the Aston Cup to the season finale at Sonoma Raceway. Two safety vehicles were also part of the procession, and they were flying Justin Wilson flags. Wilson passed away earlier this week after being struck in the head by a carbon-fiber nosecone from a crash ahead of him during the ABC Supply 500 at Pocono Raceway. Since then there has been an outpouring of support from the motorsport world for the 37-year-old racer's family. You can watch a clip of the driver's crossing the Bridge, below. News Source: NBC Bay Area, IndyCarImage Credit: Eric Risberg / AP Photo Motorsports Honda Racing Vehicles Videos IndyCar andretti autosport james hinchcliffe sonoma raceway golden gate bridge josef newgarden

Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.