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The 2016 Honda Civic desperately needs the cool kids

"... I am contagious, I am breaking down ..." Oh, that's the song. The 2016 Honda Civic's launch party was just so achingly cool. Honda showed off its 10th-generation Civic Sedan Wednesday at YouTube Space LA, and livestreamed it for the world to see. I was standing across from a band whose song I knew but name I didn't (turns out it was Night Riots), and near people in knit caps and tattoos cheering them on. Honda is stoked on this epic new Civic, guys. This all sounds like another cynical marketing attempt to capture the attention of people my age. The ones studies suggest hate driving and have no interest in cars, according to old people and their old muscle cars. Last year, Audi released a whole guide on how to sell the A3 to Millennials. We do love our aggressively targeted campaigns. It's like the Civic became what your Aunt Hattie replaced her '93 Achieva with. In fairness, the 2016 Civic has a hell of a lot riding on its more chiseled shoulders. The Civic long had a following among new, young buyers looking for their first new car, who then just kept buying them because they loved them so much. That sort of fell apart with the ninth-generation Civic, a car so removed from its ancestry in terms of feel, looks, and overall spirit. It's like the Honda Civic became what your Aunt Hattie replaced her '93 Achieva with. It's shown in the sales figures. In 2014, the Accord became Honda's car with the most buyers under the age of 35. The HR-V and CR-V SUVs also represent more of what buyers want these days, with rugged looks and available all-wheel drive. It's no cakewalk for the Civic anymore. Clear past the clutter of the band and the fog of the reveal, and the 2016 Civic already looks like it has the things young new-car buyers look for when they go shopping. Show-car styling, the promise of good fuel economy, Android Auto and Apple CarPlay, and lots and lots of features. The first of the new Civics Honda showed touts technology, refinement, and content more than the fun-to-drive characteristics. Enthusiasts may not find much comfort in the fact you can only get Honda's new 1.5-liter turbo on models equipped with a CVT, now that the six-speed manual has really been relegated to the base LX. But then you were probably waiting for the forthcoming Si, or next year's hatchback model, or probably the new Type-R. The Civic sedan targets the mainstream, and this time, the mainstream is the under-35 crowd.

Sunday Drive: A tale of old favorites and upcoming challengers

Sedans and crossovers dominated the attention of our readers last week, led by the completely redesigned 2018 Honda Accord. It's the Japanese automaker's flagship, and people are seriously interested in finding out how good the latest Accord is. So interested, in fact, that no other single story came close to the brand-new Accord in Autoblog reader interest. Moving down the list we find the equally new 2018 Buick Enclave. The three-row crossover has a lot to offer a family, especially one looking for a nice, quiet ride. If you're looking for the exact opposite of nice and quiet, but still want enough room for you and your significant others, the Subaru WRX that we tested last week may be the perfect ride for you. Or, if you just want to drive fast and aren't at all worried about space, there's the Camaro SS. See? We offer something for everybody. From there, we look to the future. Who isn't interested in seeing the first fully electric vehicle from Porsche? And who isn't intrigued to see the Mission E testing alongside a gaggle of Teslas? A brand-new Jeep is always a big deal, especially when it's the revival of a classic nameplate like the Grand Wagoneer. And finally, we have something completely different: the Rezvani Tank. As always, tune in to Autoblog next week for a front-row seat to all the happenings worth following in the automotive industry. 2018 Honda Accord First Drive | Feels like home again 2018 Buick Enclave First Drive Review | Fortress of quietude 2018 Subaru WRX Drivers' Notes | Turbo traditionalist 2018 Chevy Camaro SS Drivers' Notes | Demonstrative power, middling interior Porsche Mission E caught testing against Teslas Jeep three-row SUV caught on public roads — Grand Wagoneer, perhaps? Rezvani Tank: It's like a Hot Wheels car brought to life Green Buick Chevrolet Honda Jeep Porsche Subaru Crossover SUV Electric Future Vehicles Luxury Off-Road Vehicles Special and Limited Editions Performance Sedan porsche mission e sunday drive

Fernando Alonso denies giving McLaren a Honda-or-me ultimatum

MONZA, Italy — Fernando Alonso has denied telling McLaren to choose between him and Honda as the Spaniard considers his future with the Formula One team. The two-time world champion also dismissed media speculation that he retired from last weekend's Belgian Grand Prix without there being anything technically wrong with his car's power unit. Some reports this week suggested that Alonso had run out of patience after three years of unreliable and under-powered engines and had told McLaren he would leave if it stayed with Honda. "Absolutely not true," the Spaniard, who won his titles with Renault more than a decade ago, told reporters at the Italian Grand Prix on Thursday. "I have absolutely not decided. More than anything I'm not bigger than a team," added the 36-year-old, who has said he will decide his future in September. His current contract expires at the end of the season. McLaren has sounded out Renault and has also indicated it would support Honda moving to Red Bull-owned Toro Rosso. Honda said after Spa that it could find nothing wrong with Alonso's race engine, but the driver expressed surprise that anyone could suggest he had faked a failure. "It seems people forget that I'm racing here for three years, giving my maximum ... I tried to race with a broken rib in Bahrain," he said, explaining that sensors had started to fail and something had felt wrong. "We retired the car, and they checked the whole engine and it seems everything is fine ... so we will try to fit that engine tomorrow (in the second practice). If it blows up, we will change it," he said. Alonso expects to start Sunday's race at the back of the grid due to penalties for further engine changes. Regarding his future, he said he would start discussing with the team and Honda their expectations for next year and look at what was on the table. "I think we do have now some ingredients to be champions," he said. "I think the team did improve a lot in the last three years ... I think we have the talent in the team, we have the facilities. "We just miss (being) more competitive. We will see what the numbers are saying for next year and after that try to make a decision." Asked whether he thought Honda could be competitive in the short term, he replied: "I think you never know. It could be possible. Why not?" Reporting by Alan BaldwinRelated Video: