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2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

We drive Honda's turbo/manual Civic prototype (briefly)

You could almost hear it. There was a furor. And it all had to do with a transmission. On September 16, Honda showed the all-new, tenth-generation Civic. Fitted with a turbocharged engine for the first time, enthusiasts were excited. Until they realized the new 1.5-liter Earth Dreams four-cylinder turbo would only be offered with a continuously variable transmission, something that elicits a passionate, all-consuming, and utterly unquenchable hatred among (most) enthusiasts. Honda was listening. On the recent Civic Coupe launch, the company confirmed to us that a manual transmission will soon be offered on turbocharged Civics, regardless of body style. And then we drove a prototype. Now, let's be very clear, the car we drove was an early test vehicle. It was camouflaged, cobbled together – it was born with a turbo and an automatic before Honda's engineers got their hands on it – and to cap it all off, we got approximately five minutes of seat time. We couldn't even shoot the darn thing, which is why you're looking at one really bad iPhone picture up top. But five minutes is better than nothing at all, right? View 40 Photos The 1.5T and six-speed manual are a natural fit, simply because they're both already so good on their own. Our immediate impression is that even though this is an early development vehicle, fitting the 1.5-liter turbo with a manual transmission is a natural pairing. This is largely because the engine and transmission are so good on their own. We've raved about the turbocharged four-cylinder and its ultra-broad torque peak before – all 162 pound-feet of torque are on tap between 1,700 and 5,500 rpm – but the six-speed stick is no slouch either. Normally paired with the 2.0-liter, naturally aspirated four-cylinder, the clutch's action is light and springy, and finding the catch point is easy. And the shift lever, in typical Honda fashion, has a smooth, enjoyable action and easy-to-access gates. Putting the turbo and manual together doesn't transform a normal Civic into an Si or Type R, but it automatically (sorry) makes for a more engaging and entertaining compact sedan. Because of the broad torque curve, more speed is just a single-gear downshift away. And that downshift is downright easy to kick out, too. Simply put, the turbocharged engine feels more urgent and eager, especially off the line, with the manual.

Fernando Alonso tries out fast motorcycles and Senna's McLaren

Honda closed out its racing year yesterday with its annual Thanks Day at Motegi. The event brought out an array of competition machinery and the drivers and riders who race them. That included Fernando Alonso, but rather than bring his Honda-powered McLaren, the two-time world champ took the opportunity to try out some different equipment. While MotoGP rider Marc Marquez slipped behind the wheel of the NSX Concept GT, his countryman Alonso hopped on his RC213V motorcycle for a couple of laps. Fernando isn't the first racer to swap between F1 and motorcycles: Michael Schumacher tried his hand and motorcycle racing from time to time, Valentino Rossi tested Ferrari grand prix cars on numerous occasions, and of course John Surtees won championships in both spheres – but he remains the only one to have done so. Fernando also had the chance to drive a McLaren-Honda MP4/6, just like the one with which Ayrton Senna successfully defended his title in the 1991 Formula One World Championship. That was the first time McLaren ran a Honda V12, but the last time a V12 – or a manual transmission – won the championship. After the following season, Honda and McLaren parted ways – only to be reunited this year with Alonso and Button behind the wheel. While Alonso was toying around with Senna's car, Takuma Sato – who drove Hondas in Formula One and now in Indy – tried his hand at the 1968 Honda RA301. That machine was also powered by a Honda V12, but at 440 horsepower, was far less potent than the 735+hp version that would later power Senna's. John Surtees drove one just like this in the '68 world championship, retiring from most of the races on the calendar but scoring two podiums from the three that he did finish. Marquez and his teammate Dani Pedrosa also competed in the CBR250 spec race, rode the mid-80s-era NSR500 bikes. They drove in four-wheel spec race as well in modified Honda N-One kei cars. The event served to cap a full year of racing for the Japanese automaker, which competes in a range of racing disciplines including F1, Indy, Super GT, the World Touring Car Championship, and numerous classes of motorcycle racing. Featured Gallery Fernando Alonso at Honda Thanks Day 2015 View 11 Photos News Source: Honda via Autosport Motorsports Honda motogp