2008 Honda Fit Sport Hatchback 4-door 1.5l on 2040-cars

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Is Honda working on airbags for smartphones?

Smartphones are expensive yet delicate - a single impact on a hard surface can shatter their touchscreens, often damaging them beyond repair. Fitting a case offers only so much protection, but what about an airbag? Honda has explored the concept with the airbag-equipped Case N and even made a video about it. But alas, it isn't real.
For some reason, we really want it to be. Honda has a knack for surprising us with nearly unbelievable inventions designed to improve mankind's quality of life, contraptions like the Walking Assist Device and the UNI-CUB personal mobility devices, so the Case N isn't as far-fetched an idea for the company as you might think.
Head below to watch the video, where you can see the Case N concept in action. You'll also see its generous proportions, which is one reason why it's just a case of Honda humor - not (yet) a market reality.

Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.

2016 Honda Civic colors and interiors leaked

UPDATE: Honda enthusiast forum Temple of VTEC also reported the 2016 Civic color information. We're just a short time away from our first test of the new Honda Civic, which should be when we get the full slate of details. We are, however, impatient and imagine that you are, too. That's why we're stoked about a discovery from 10thCivicForum.com, which shows the entire interior and exterior color slate, along with their specific combinations. There will be nine exterior paint colors, including some that fans of the current Civic will be familiar with. Taffeta White, White Orchid Pearl, Crystal Black Pearl, Modern Steel Metallic (shown above), are all carry overs from the current-gen four-door, while Rallye Red is an addition from the current two-door Civic. Other colors can be found on other products in the Honda catalog, including Lunar Silver Metallic from the Accord and Aegean Blue Metallic from the Fit. New shades include Cosmic Blue Metallic and Burgundy Night Pearl. Every color will be offered on every trim, except for Taffeta White, which is only offered on the basic 2.0-liter LX model. The interior colors are, of course, more predictable. You can choose from black, gray, or ivory. Exciting, we know. You can check out the entire color matrix, which breaks down which interior colors pair with which paints on the entire Civic range, over at 10thCivicForum.com. Check it out, and keep an eye out for our first drive of the latest Civic Sedan, coming soon.