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Honda tweaks ad after catching ire from Detroit protesters [w/video]

Honda has released a revised version of its youth-focused Today is Pretty Great commercial because the original used footage of Detroit bankruptcy protesters in front of the Theodore Levin US Courthouse. The protesters felt that Honda was making fun of their plight. The new version cuts out the protestors and replaces them with a close-up of a bankruptcy court sign. Honda says that it never intended to tie the ad to Detroit and made the change to avoid that appearance.
"The slight change we made to the commercial simply reflects our desire to remove anything that would get in the way our uplifting message," said Honda spokesman Steve Kinkade in a statement to The Detroit News.
Honda's footage of the protestors lasted about one second in the original ad. It blurred the protestors' faces, and the name of the courthouse was not visible. The company said that the footage was meant to represent any courthouse in the US. Both versions have about five seconds of negative imagery at the beginning before transitioning to young people saying that there are some great things about today too.

Buckeye Current back on track at Pikes Peak with new rider [w/video]

After suffering a major setback, the Buckeye Current electric motorcycle racing team of students from Ohio State University looks set to take on the 2015 Pikes Peak International Hill Climb on June 28. The squad's longtime rider Rob Barber suffered a crash on the bike during practice for the event. Now, three-time Pikes Peak 450 Pro Class winner Joe Prussiano (pictured above) has taken over to challenge the mountain for the group. In some ways, Buckeye Current is the scrappy underdog of the electric motorcycle racing world. The student team has definitely shown speed, though. In 2013 and 2014, its bikes took consecutive third place finishes in the Isle of Man TT Zero with Barber in the saddle. This year the squad's sights are set on Pikes Peak with a new bike called the RW-3, and the aim is for a possible overall motorcycle record. Utilizing a frame from a Honda CBR1000RR, the students created the 7.8-kWh battery pack, carbon fiber fairing, and electronics system. The team estimates the cycle is making over 134 horsepower and is capable of an average speed of 76 miles per hour up the hill climb. Following Barber's crash, the RW-3 had to be rebuilt, but it has now passed tech inspection to race up the mountain again. Scroll down and check out Prussiano's first ride of the RW-3 on America's Mountain. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. BUCKEYE CURRENT RALLIES TO COMPETE IN THE 2015 PIKES PEAK INTERNATIONAL HILL CLIMB Buckeye Current, the student electric motorcycle team at The Ohio State University, has completed its latest all-electric racing motorcycle. RW-3 will compete in the 2015 Pikes Peak International Hill Climb June 28. This follows on the success of the team's 2013 and 2014 Isle of Man TT Zero performances in which renowned rider Rob Barber piloted the team's RW-2 and then RW-2.X vehicles to third place victories, achieving the title of the world's fastest collegiate electric motorcycle two years in a row. After earning two podium finishes at the Isle of Man, the team was looking ahead to a new challenge. This year the team had to create an entirely new bike to conquer Pikes Peak. RW-3 is designed to average 76 miles per hour through the course with a top speed of 125 miles per hour. The battery pack holds 7.8 kilowatt-hours of energy on board and contains 972 individual 18650 cylindrical battery cells.

McLaren collaborating with Honda future road cars?

McLaren and Honda may expand their alliance beyond the world of Formula 1, according a report from the UK's Autocar, which quotes McLaren CEO Martin Whitmarsh.
Citing the multi-year deal, Whitmarsh remarked at last weekend's Hungarian Grand Prix, "It's a pure Formula 1 contract, but we've already been looking at automotive technology and we're sharing that very openly. Our road car strategy at the moment has no other automotive partner and Honda would be a good place to collaborate."
Still, we wouldn't count on seeing a McLaren-Honda road car in the near future. According to Autocar, McLaren's road-car division is already tied up working on a rival for the Porsche 911, called the P13.