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Honda and Michael Bolton wish you happy holidays, social-style

There's nothing like landing a big celebrity for a high-profile advertising campaign to say to the world "Our brand has still got it!" Dodge, for instance, has been getting huge publicity by landing Will Ferrell as Ron Burgundy, to pitch its entire lineup on TV and on YouTube. Honda meanwhile, has reeled in the biggest fish in the 1990s Soft Pop category, the ineffable Michael Bolton. (We're assuming that Kenny G was booked.) We don't see how this can backfire, Honda.
In an effort to promote its annual holiday-season sales event, Honda has tapped the multitalented Bolton - he sings, acts and stares longingly at you from across the room - to dangle himself as a prize for ardent social media users. That's right, for the next few days (November 18 to 22), people that use the hashtag #XOXOBolton on Twitter, Facebook, Instagram or Vine, will be entered to win one-of-a-kind "musical greeting cards" from the now very blond crooner.
Not enough Bolton for you? Don't worry, Honda's got Michael booked for six TV commercials to air throughout the holiday season, too. Scroll down to get lost in Bolton's luxuriant eyes watch the promotional video from Honda.

YouTube viewers prefer BMW

BMW owners sometimes get a bad rap as being snobbish, rude drivers, but according to a new study by the online marketing company ZEFR, Bimmer aficionados also have a close relationship with the brand's vehicles. With well over 4 billion YouTube views, the German automaker is the industry's king of the road online. Making the popularity even sweeter for marketers, 95 percent of those clicks are for fan videos, which represents loads of free advertising. BMW isn't the only automaker with such an extensive following. Honda comes in a close second with around 4 billion views, and Mercedes-Benz is just a little behind it. Among all brands, it's the norm for fan-made videos rather than the official ones to get the lion's share of the clicks, generally 95 percent or more. "YouTube has become a treasure trove for connecting with the right people for automakers," Dave Rosner, ZEFR marketing boss, said to Automotive News. Beyond just a popularity contest among brands, automotive videos are big business on YouTube, according to ZEFR's research. Enthusiasts are leading the way, too. Racing is by far the most-watched category with 895,000 clips generating a staggering 8.2 billion views. Classic cars are also a very hot topic with 305,000 videos getting 1.6 billion clicks. Surprisingly, when it comes to watching auto videos, sedans are most popular on YouTube with over 9 billion views, according to Automotive News. Meanwhile, SUVs, performance vehicles, and pickups were each around 3 billion or less. You can check out the full study for yourself, as a PDF, here. Related Video:

Former Ferrari world champion and motorcycle ace John Surtees dies

"The main thing is that whatever I've done, I've done from the heart." – John Surtees John Surtees, the motorsports legend who's the only man to win world championships in motorcycle and Formula One competition, died Friday, March 10. He was 83 years old. Surtees' greatest fame in F1 came in 1964 when he won two races and finished second three times to capture the drivers championship and propel Ferrari to the constructors title. Dubbed "il Grande John" by the Scuderia fans, he returned Ferrari to the top of the motorsports world, but he infamously left the team after a falling-out with management in 1966. Surtees also raced in F1 for Honda, Lotus, Cooper, and others. He survived a crash during practice in 1965 while driving a Lola sports car, which broke his pelvis, ruptured his kidneys, and damaged his spine and left leg. He oversaw his own racing operation in the 1970s, and his cars competed in F1, Formula 2 and F5000. Surtees also competed in the 24 Hours of Le Mans in the 1960s and won the 1966 Can-Am title for Lola. One of the few drivers who was equally talented on a motorcycle, Surtees counted seven titles on two wheels, dominating the circuit in the 1950s for Norton and the MV Agusta. In a biography on his website, Surtees said he relished the competition above all else. "The main thing is that whatever I've done, I've done from the heart. I have loved being involved in first building and riding motorcycles and then driving cars – but above all, competing." Surtees was born in England in 1934. His father was a motorcycle racer and his son, Henry, competed in Formula 2. Henry was killed during a crash in 2009 at Brands Hatch in England. John Surtees' death immediately drew reaction from around the motorsports world, including Ferrari, MotoGP, and F1. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Related Video: Motorsports Ferrari Honda john surtees