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Honda Vezel is the Fit crossover we've been waiting for

"Vezel" may sound like the latest miracle cure from Big Pharma, but in truth it's the long-awaited Fit-based crossover from Honda. Unfortunate name aside, this four-door CUV looks ready for production, because it is.
Shown here in hybrid guise, the subcompact Vezel looks quite sporty, with boldly upswept sheetmetal contours, an aggressively raked backlight, "hidden" rear doorhandles borrowed from the JDM Civic hatchback, and an expressive face with LED headlamps.
Honda is presently confirming that the Vezel will go on sale in both hybrid and gas-only guise in Japan, but it isn't offering anything in the way of specifications other than to say that both models will make use of a 1.5-liter direct-injected engine, the "Sport Hybrid i-DCD" powertrain of course getting a "high-output motor" of unspecified power and what could be a dual-clutch transmission. Honda has declined to make clear whether this is the new 1.5-liter turbocharged VTEC engine we told you about yesterday, but it's a good bet that it is indeed the same new Earth Dreams powerplant. Critically, there's no mention of whether all-wheel drive will be offered.

Honda Insight finally, officially dead

Earlier this week, we told you that the Honda Insight was scheduled to get the axe - something that had been rumored for a long time. Now, Honda has officially confirmed that the Insight is being put out of our its misery. That's right, America's most affordable mass-produced hybrid will officially die after the 2014 model year, with production scheduled to end this summer. Honda says that, moving forward, it will focus its efforts on expanding its newer two-motor hybrid system found in the Accord. Of course, this news doesn't exactly give us much hope for the CR-Z hatchback's longevity, either. Scroll down for the official release.

New Honda ads: Fix your airbags

As we've heard on many different occasions, one of the biggest problem with recalls is getting people to actually report to the dealership to have repairs done. This is particularly important in cases where the recalled part can cause some very serious harm. To combat this tendency – you might even call it neglectfulness – on the part of owners, Honda is turning to advertising. The company is launching a multi-million-dollar ad campaign targeting owners of vehicles affected by the Takata airbag recall and asking them to report in to have a replacement inflator installed. "Honda hopes that this new consumer information campaign will bolster our existing and continuing efforts to reach our customers and maximize the vehicle repair completion rates associated with recalls to replace Takata airbag inflators," Honda's John Mendel said in the attached statement. "These ads are a strong call to action from our company designed to break through the clutter, grab the attention of customers driving affected vehicles, and urge that they get required repairs as soon as possible." The campaign will kick off March 16 with full-page color ads in over 120 newspapers and 30-second radio spots in 110 markets. Because it's 2015, the company will also use sponsored Facebook posts "that mention the specific vehicle owned by each identified user." Yep, here's the future. Honda's ads will largely be focused in the 11 high-humidity states and territories (Alabama, California, Florida, Georgia, Hawaii, Louisiana, Mississippi, South Carolina, Texas, Puerto Rico and the US Virgin Islands) most affected by the Takata recall. Several of the states were part of the initial National Highway Traffic Safety Administration investigation, like Florida, Hawaii, the USVI and Puerto Rico. "The goals of this campaign is to save lives and prevent injuries," Mendel added. This campaign will be worth watching, not only because they deliver an important message, but they could set a precedent for the handling of future major recalls. Check out Honda's full press release, available below. New Honda Advertising Campaign Urges Owners to Take Immediate Action to Check for Open Recalls to Replace Takata Airbag Inflators Mar 12, 2015 - TORRANCE, CA.