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Honda pulling plug on slow-selling Insight hybrid

Insight hasn't amounted to even a tenth of Prius sales, and well over half of those sold were JDM.
It's been a rough ride for the Honda Insight, and now its journey appears to be at an end - word is that the five-door hybrid hatchback is going out of production.

New fuel-cell sedan leads Honda's Tokyo lineup

It's time to talk Tokyo Motor Show friends, and as is so often the case, there's going to be some weird stuff arriving at this year's event. From Honda, we have a few important pieces of news. Arguably the most exciting is a new fuel-cell vehicle, called the FCV. Don't worry, Honda calls that remarkably unimaginative name "tentative." Looking like a mix of the new Civic sedan, a Nissan Maxima (that roofline!), and a Tesla Model S, this four-door coupe offers room for five, a 434-mile driving range, and motivation from at least two electric motors. Details are remarkably scarce, but all signs point to this being a vehicle worth getting excited about. That's not the only big news, though, as Honda will also show off the new production version of the Odyssey hybrid. Honda didn't provide any images of the fuel-sipping minivan, but did let slip that it uses a Sport Hybrid-iMMD system. Again, there isn't a lot of information, but the iMMD, short for "intelligent Multi-Mode Drive," has been used on other Honda products before. While Honda is also bringing out vehicles we're familiar with – both the new Civic Type-R and NSX will make appearances in Tokyo – the company's motorcycle arm is bringing a trio of interesting concepts. First, and perhaps most exciting, is the EV-Cub Concept. If that names sounds familiar, it's because Honda showed a bike with the same name in 2009. Drawing inspiration from the original (and legendary) Super Cub, the EV-Cub situates a battery and electric motor low and in the center of the body for optimum weight distribution and in turn, easy riding dynamics. Next, we have the Neowing. Featuring a three-wheel layout with a four-cylinder boxer engine and a hybrid powertrain, there's a lot to like about this concept's mechanicals. Unfortunately, there aren't any images of the Neowing yet. That's also the case with the Light Weight Super Sports Concept, although unlike the trike, mechanical details are wholly absent, too. So for this one, you'll have to wait until we're actually on the ground in Tokyo. What is pictured, though, are a pair of new concepts – the Wander Stand and Wander Walker. Again, details are scarce – if you're sensing a theme, you're not alone – but based on the images, the Wander Stand looks like a waiting room on wheels and the Wander Walker is a mobility scooter. Here's hoping more info is released before press days on October 28 and 29.

In Honda Super Bowl ad, Ridgeline teaches sheep to sing

Honda hopes that its Super Bowl ad's combination of a classic Queen song and an adorable premise are enough to get customers excited about the 2017 Ridgeline. The 60-second spot for the new pickup airs during the game's third quarter, and the commercial is sure to leave Somebody to Love stuck in your head. The spot titled A New Truck to Love stars a sheep rancher who likes to listen to Freddie Mercury while hauling animals to the field. He even uses the truck's bed-mounted stereo to enjoy some tunes while at work. The sheep apparently like Queen's songs because they start singing along when their owner is away. This is the one of the better auto ads for Super Bowl 50 that we've seen yet. A look at the truck's capabilities would be nice, but at least the commercial's premise is highly enjoyable. Plus, it's hard not to enjoy Queen. Honda's spot could be a popular one during this year's game. Innovative 2017 Honda Ridgeline Pickup Leads the Flock in New Super Bowl Commercial Feb 1, 2016 60-second commercial features music by Queen, performed by some unlikely and unforgettable co-stars Directed by Bryan Buckley, creator of more than 40 Super Bowl ads Extensive multiplatform campaign to support launch of new TV spot Consumers can enter to win a first drive of new Honda truck at "Camp Ridgeline" Honda today offered a sneak peek of the brand's commercial for Super Bowl 50 starring the highly innovative 2017 Honda Ridgeline pickup, a wily herding dog and a flock of sheep singing a classic Queen song, "Somebody to Love." Fans tuning in to Super Bowl 50 on Sunday, Feb. 7, will see the 60-second spot, "A New Truck to Love," during the third quarter, but the entertaining commercial is now available for viewing in its entirety on Honda's YouTube channel (http://honda.us/BigGameCommercial). Directed by Oscar-nominated director Bryan Buckley — dubbed "King of the Super Bowl" for his role in bringing to life more than 40 commercials for the big game — the new Honda commercial imagines how a rancher might use one of Ridgeline's available features, the industry's very first factory truck-bed audio system, enabling music to play outside the truck. This poses the question, "What if his sheep learned how to sing?" with the commercial showing the sheep being dropped off by the new Ridgeline and then performing the classic Queen hit after the rancher departs. The spot signals not only Honda's return to the Super Bowl, but the return of the all-new Ridgeline to market.