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New Honda ad has Senna, Type R, Asimo, and astronauts

Now that Honda is back into the guts-and-performance game, automotively speaking, the Japanese company has hit the throttle on hardcore imagery. Its latest is in an ad for the company itself highlighting a small selection of its ample range of products, from motorcycles to an airplane and the coming Acura NSX, branded Honda in other markets. Called "Ignition," Wieden+Kennedy created the 90-second spot for Honda Motor Europe, with the tagline "Dare to do what others only dream of." The theme is a space launch, to give that "feeling of daring and human endeavor," perfectly supported by the print artwork with Asimo the robot up front and fabulously complicated hybrid V6 power units spewing flames from the Formula 1 cars in back. Then there's the family in the HR-V in the middle, defying gravity and sipping from juice boxes, because space is for everyone. Ayrton Senna makes a cameo again, and a Stanley Kubrick aesthetic hangs all over the production. You can check out the ad in the video above.

Honda CR-Z refresh coming this fall

Despite moving just 1,562 of them through July 2015 with sales down 33.7 percent, the Honda CR-Z is somehow still kicking in the US lineup. Honda isn't ready to give up and is even announcing a refresh for the hybrid hatchback in hopes of giving the little car a jolt. Before you get too excited, the powertrain remains unaltered for the update with the same 1.5-liter four-cylinder and IMA hybrid system making 130 horsepower. The refresh arrives in Japan in October, and according to Automotive News, the improvements arrive in the US in November. The styling sees the biggest change of the revisions. Up front, the lower air dam now slices through the grille and leads right to the foglights. A similar addition is found on the rear, as well. The brake discs grow to 15-inches, an inch larger than before. Japan gets LED headlights too, but they reportedly aren't coming here to keep prices down. To match the revised exterior, there are tech tweaks inside. An upgraded infotainment system that adds both noise cancelation and an engine sound amplifier to make those 130 ponies at least sound sporty. Another tiny change is the switch to an an electric parking brake and the addition of a center armrest. Rumors suggest Honda is considering whether to dump the hybrid in favor of a 2.0-liter turbocharged four-cylinder in the next-gen CR-Z. However, chief engineer Terukazu Torikai disagrees. When asked about the possibility of a non-electrified model, he told Automotive News, "There are no plans for that whatsoever."

Honda: Somebody To Love (Ridgeline)

If you want to search for symbolism in this Honda Ridgeline ad that aired during Super Bowl 50, there's plenty to be had. It looks like a simple, funny demonstration of the compact truck's cargo bed audio system. Sheep, hearing the speakers from the back of bed, pick up the earworm of Queen's Somebody to Love and start singing on their own. But the sheep imagery could also be seen as an indictment of the me-too half-ton truck crowd. The Ridgeline, returning for the second generation after a brief hiatus, is sort of an anti-truck with unibody construction, a dual-hinged tailgate, and a trunk inside the bed. Normal pickup folk see the Ridgeline as not enough truck. Honda fans see those types as sheeple. Or maybe it's just a fun ad with a catchy song and some talking animals. Marketing/Advertising Honda Super Bowl Commercials 2016 super bowl ad