2018 Honda Civic Sport on 2040-cars

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Acura NSX and David Lee Roth wail together in Super Bowl spot

Super Bowl 50 is just over a week away, but carmakers are already rolling out their big ads. Acura's newly released commercial uses the screams and moans from Van Halen's David Lee Roth and the song Runnin' with the Devil to build excitement about the upcoming supercar. As Van Halen plays, the NSX evolves from a slab of metal into the turbocharged, hybrid coupe. In a patriotic touch, the commercial uses red, white, and blue to subtly communicate the supercar's US development and production. It's a clever ad, sure, but we wish it showed more of the new NSX's high-performance capability. There's never a bad time to listen to some Van Halen, though. The video above is the 30-second Super Bowl commercial, which airs during the first quarter. However, the clip below is a one-minute version that lets the visuals breathe more. The longer cut is the better one, but Acura's choice is understandable given the expense of Super Bowl ad time. Acura Rolls Out American-made NSX Supercar with Super Bowl Commercial Set to Van Halen Classic, Runnin' with the Devil Jan 29, 2016 - TORRANCE, Calif. Iconic Van Halen song infuses high-voltage energy into NSX rollout Comprehensive activation includes social media sweepstakes, enabling consumers to experience the NSX Acura is one of the first brands to use Twitter Conversational Video to launch Super Bowl spot Acura is showcasing the next generation NSX, the only supercar made in America1, to the soundtrack of an iconic American rock song in a new commercial that will debut during Super Bowl 50. The high-energy vocal effects of the Van Halen classic Runnin' with the Devil provide the powerful beat for the Acura commercial that will appear during the first quarter of the big game. The spot is a showcase of the Precision Crafted Performance brand direction that is core to the Acura brand and vividly represented in the NSX supercar. The new Acura Super Bowl commercial is posted to Acura.com and Acura social media channels for previewing before the big game and is augmented with a series of unique social media activations and live experiences, including one of the first applications of Twitter Conversational Video to launch a Super Bowl spot. "In our Acura commercial, we wanted to convey the excitement of the NSX to a big Super Bowl audience," said Jon Ikeda, vice president and general manager of Acura.

Acura NSX to be built in Ohio in 2015

Honda today confirmed that the forthcoming Acura NSX hybrid supercar will be built at a brand-new facility in Ohio. This will be the company's third plant in Ohio, and will come as the result of a $70 million investment. Honda first hinted that NSX production would be coming to Ohio when the original concept car was revealed at the 2012 Detroit Auto Show.
Honda's new facility, called the Performance Manufacturing Center, will encompass a 184,000-square foot space inside of the automaker's former North American Logistics building and will employ 100 associates. As you might expect, the Performance Manufacturing Center is located just a few miles from Honda's American-based R&D facility, as well as the Marysville auto plant, where production of the 2014 Accord Hybrid will kick off this fall.
"The location of this facility is in the midst of one of the greatest collections of engineering and production talent in the world. So it makes sense that we will renew the dream and build this high-tech, supercar in Marysville, Ohio," said Hidenobu Iwata, president and CEO of Honda of America, in a press release.

Honda Civic Hatchback prototype unmasked

The US hasn't had a Honda Civic hatchback since the seventh-generation model on sale from 2001 to 2005, and over the past 11 years we've watched from afar as Honda cut and polished the Euro-market Civic hatch into a gem of lusty beauty. We will get our turn in 2017 with the tenth-generation model, about to make its debut at the Geneva Motor Show as a "prototype" that is a thinly-disguised production model. Compared to the ninth generation currently on sale over The Atlantic, this concept is stronger, sharper, and more sculpted throughout, but especially up front. The curving hoodline on the current car that falls in an undisturbed arc down to the bottom of the front bumper gets straightened out, sitting atop a bluff face packed with jutting features. Sheetmetal peaks and troughs carve up the sides, and the rear hatch emphasizes the angular and distinctions between features like the tailgate and arching boomerang containing the C-shaped lights. Production features on a base model will undoubtedly be toned down, but we could see this concept making for a fine Si or Type R trim, if we're being especially hopeful. View 15 Photos Proportions increase a smidge, the new car 5.1 inches longer, 1.8 inches wider, and sitting .7 inches lower. That puts it about 1.2 inches shorter than the Civic Coupe on sale in the US. The European launch goes down early next year, the US to follow after that. You'll find a little more info in the press release below, we'll have live shots from the show floor as soon as we can. Related Video: CIVIC HATCHBACK PROTOTYPE REDEFINES HONDA'S CORE MODEL FOR EUROPE • Prototype of the next-generation Civic hatchback makes its global premiere at the 85th Geneva International Motor Show • Assertive stance and distinctive new design establishes 10th generation as the sportiest Civic ever • Low, wide proportions and long wheelbase promise engaging driving dynamics while maximising interior space • New Civic hatchback will be available in Europe early in 2017 and will be built at Honda of the UK Manufacturing (HUM) Geneva, March 1, 2016 - The next-generation Civic hatchback makes its global debut in prototype form at the 2016 Geneva Motor Show. The design of the prototype heralds a significant step-change from previous versions of Honda's core European model, focusing on provocative design and rewarding driving dynamics. The all-new Civic hatchback will be 30 mm wider, 20 mm lower and 130 mm longer than the current generation.