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McLaren MP4-30 marks Honda's hotly anticipated F1 return

McLaren's Formula One fortunes have drastically dropped in performance over the past couple of seasons. The Formula One team with a dozen Drivers' Championships, eight Constructors' Titles and 182 grand prix victories to its name hasn't won a race since 2012, and finished the past two seasons down in fifth place. But now it begins a new era – or rather, restarts one. And this is the machine that's kicking it all off. After a 23-year parting of ways, McLaren has brought Honda back onto the grid for this season, and will be the only team running the Japanese automaker's brand-new RA615H turbocharged hybrid power unit. Both parties are undoubtedly hoping the rekindled partnership will bring them back to the winning days of the late Eighties when Ayrton Senna and Alain Prost memorably drove their equipment to four consecutive World Championships. Largely an evolution of last season's Mercedes-powered MP4-29, the new chassis features a new front-end design to comply with the latest adjustment to the regulations from the FIA, and also incorporates a slimmer rear end built around the new Honda engine and gearbox. It also features a revised livery that adds more black to the red and silver color scheme, and does without a title partner for the time being, but includes the logos of sponsors Mobil1, SAP, TAG Heuer, Johnnie Walker, Hilton, CNN and KPMG, as well as that of Honda. Though this season will likely be more of a transition and development year for McLaren and Honda, all eyes will surely be fixed on the team to see how the new MP4-30 will fare. Fortunately, they've lined up a compelling roster of drivers, lead by former World Champions Fernando Alonso and Jenson Button. McLAREN-HONDA BEGINS NEW ERA WITH MP4-30 #McLarenHonda #MakeHistory McLaren-Honda – the name evokes stirring memories of the past; of Ayrton Senna battling Alain Prost for supremacy; of classic red and white machines dominating for season upon season; of an iconic team writing one of the defining chapters in the motor racing history books. Reuniting such an illustrious partnership brings with it the heavy weight of expectation, but all at McLaren and Honda are working to write a fresh chapter in Formula 1, one that respectfully nods to the past, but boldly looks to the horizon. Today's reveal of the new McLaren-Honda MP4-30 – McLaren's first Honda-powered car for 23 years – speaks volumes about the progressive nature of both companies.

Refreshed Honda Civic's first commercial is a minor mea culpa

Honda has officially rolled out the first ad for the 2013 Civic. The one-minute spot focuses on a number of clever inventions that improve on old themes, from rocket-powered parachutes to hover bikes and smart window shades, before shifting to the redesigned compact. Set to Santigold's "Disparate Youth," the ad culminates with the phrase, "Things can always be better." This is likely as close as we'll come to hearing Honda say, "we could have done better."
Unveiled at the 2012 LA Auto Show, the 2013 Civic features revised front and rear fascias, nicer cabin materials and an updated suspension just one year after the ninth-generation model debuted. That car received scaling reviews from critics, most notably Consumer Reports, who felt the 2012 Civic was a step backwards for a company known for producing high-quality, economical vehicles. You can check out the full ad for the 2013 Civic below before it debuts during the Rose Bowl.

Honda bringing Civic hatchback concept to Geneva

Honda will give us another taste of things to come for the Civic next month at the Geneva Motor Show where the Japanese automaker will unveil a new hatchback concept. Following the Civic sedan revealed last September and the Civic Coupe unveiled in LA, the concept will preview the hatch's stubby liftgate. The five-door has traditionally been reserved for markets overseas, but the manufacturer confirms that "the car will be exported to global markets, including the US." As you can see from this teaser rendering, the hatchback will incorporate a similar taillight design to the versions we've already seen. The rear end will also feature a pair of tailpipes mounted side by side at the center, and what look to be some rather large vents in the rear bumper. The trailing edge of the roof appears to incorporate some aerodynamic elements to it as well. Of course this is just a sketch for a prototype, so the finished product will end up looking a little different once it reaches production early next year. Alongside the Civic hatch, Honda will also display the Clarity Fuel Cell Vehicle for the first time in Europe. The new NSX will also be on hand at the Geneva Motor Show, as will a customized Jazz/Fit concept dubbed Keenlight, and the new CRF1000L Africa Twin motorcycle. HONDA CIVIC HATCHBACK PROTOTYPE SET FOR WORLDWIDE DEBUT AT THE 2016 GENEVA MOTOR SHOW - Global premiere of Civic Hatchback Prototype redefines Honda's core European model - Clarity Fuel Cell to make European debut - European customer deliveries of NSX to start in 2016 - New Jazz concept turns on the style Honda is set to unveil the next step in the renewal of its European car range at the 2016 Geneva Motor Show, including the global premiere of the Civic Hatchback Prototype. Civic Hatchback Prototype The Civic Hatchback Prototype receives its global premiere at Geneva Motor Show, previewing the exterior design of the all-new hatchback model, scheduled for a European launch in early 2017. Produced at Honda of the UK Manufacturing (HUM), the car will be exported to global markets, including the US. Clarity Fuel Cell The Clarity Fuel Cell will make its European debut at Geneva, following its global unveil at Tokyo motor show in October last year. Clarity Fuel Cell is the world's first production fuel cell saloon to house the entire fuel cell powertrain under the bonnet.