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Is the Acura Legend coming back?

Great news for fans of the Acura Legend: Honda has applied for a trademark in Europe for the word "Legend," pertaining to "Vehicles; Apparatus for locomotion by land; Apparatus for locomotion by air; Apparatus for locomotion by water; Parts and fittings for land vehicles; Parts and fittings for air and space vehicles; Parts and fittings for water vehicles." This trademark was first spotted by AutoGuide.com, and gives more credence to our speculation from a couple months ago about the possibility of the Legend nameplate returning to the Acura lineup in the States. If you were reading closely before, you'll notice that it was actually Honda that applied for the trademark, not Acura. The Legend was sold with a Honda badge on it in Europe back in the day, so this trademark filing in Europe makes perfect sense. In our previous report, we put forth the idea that Acura could bring the Legend name back with a successor to the RLX flagship sedan. Specifically, we were thinking that Acura would use the four-door coupe form previewed by the Acura Precision concept. That story also suggested a new Legend flagship could debut during Monterey Car Week. The 1986 Legend sedan was one of Acura's first two vehicles when the brand launched (the other being the Integra). It had a smooth 2.5-liter V6 that made all of 151 horsepower at the time. A sweet-looking coupe soon followed the sedan. The name Legend would be applied to a second-generation, which is arguably the one best-remembered. The coupe in particular has lived up to its name. Much of that legendary status, though, is the result of what followed: the Legend name and coupe body style dying for 1996 in favor of the RL, a four-door sedan as bland as its name. Acura's flagship has never recovered. We'll be quite pleased if Acura ultimately decides to reveal a totally new Legend to blow us away in Monterey. The return to actual names for the lineup would also be lovely. It's certainly working for Lincoln. Now if they'd only trademark "Integra" ...

Honda Clarity is your new fuel cell future vehicle [w/video]

We know it will go on sale in the US next spring. We know it will have an estimated range of over 300 miles. We know it will start sales in California, since that's where the hydrogen stations are. But perhaps the one key details about Honda's new fuel cell vehicle that we are learning today is the name. It will be the Honda Clarity Fuel Cell. That should ring a few H2 bells for hydrogen vehicle fans out there, since the fuel cell vehicle that Honda has been leasing since 2008 was called the FCX Clarity (and the hydrogen test vehicle before that was the FCX). Naming the new vehicle - known until now as the FCEV - the new Clarity draws a clear line through to Honda's hydrogen history. This is a completely different message than the one that Toyota is sending with the name for its upcoming hydrogen car, the Mirai. In Japanese, Mirai means future. It is also interesting to note that Honda is not going to target regular consumers with the Clarity during the first year, at least in Japan. Honda says that it will work "mainly" with local governments and business customers that have shown an interest in hydrogen technology and will begin sales to individual customers "later." The five-seat Clarity Fuel Cell will come in three colors: Premium Brilliant Garnet Metallic, White Orchid Pearl, and Crystal Black Pearl. Honda says that the price, in Japan, will be 7.6 million yen, including consumption tax. That equals $63,610 in the US, but we all know these prices cannot simply be converted like this to arrive at the US MSRP. Still, now we have a guideline. At this time, Honda does not plan to sell the vehicle, since, the Clarity will be "currently available exclusively for lease sales." We got to take a brief drive in the FCEV this past week, and you can read more about the technological advances in the new Clarity (the smaller fuel cell stack, the powertrain packaging, etc.) here. The fact that Honda consistently calls the new car the Clarity Fuel Cell (as opposed to simply the Clarity) gives us reason to think that the upcoming PHEV and all-electric models will not only share a chassis, but also perhaps a name. Clarity EV, anyone? Honda Exhibits World Premiere of CLARITY FUEL CELL, Planned Production Model of its All-new Fuel Cell Vehicle, at 44th Tokyo Motor Show 2015 -- Lease sales in Japan will begin in March 2016 -- TOKYO, Japan, October 28, 2015 - Honda Motor Co., Ltd.

November U.S. new car sales mixed as automakers deepen discounts

DETROIT — Major automakers posted mixed U.S. November new vehicle sales on Friday and predicted a competitive December as they rushed to sell vehicles and boost their numbers before 2017 ends. Automakers are trying to sell down 2017 model-year vehicles, offering high discounts to consumers as the year-end nears. In 2016, the industry reported record annual sales of 17.55 million units. According to consultancies J.D. Power and LMC, discounts have been above 10 percent of the average transaction price for 16 of the past 17 months, a level experts say is unhealthy and unsustainable. The November sales results come as the National Automobile Dealers Association said on Friday it expects new vehicle sales to decline to 16.7 million units in 2018, after dropping to 17.1 million for the full year in 2017. If that forecast comes true, the race to move new vehicles off dealers' lots will only intensify next year. Brandon Mason, a director at PwC's automotive practice, said a worrying trend for the industry was a rising number of subprime loans. He said subprime levels are at just over 20 percent of originations, against more than 30 percent prior to the Great Recession, but recent increases remain a concern. "That's a bit of a red flag," Mason said. "It's something to keep an eye on as we move into 2018." November results by automaker: General Motors: Sales fell 2.9 percent, with sales to consumers flat against the same month in 2016. Much of the decrease was driven by lower fleet sales. GM said strong SUV and crossover sales pushed its average transaction price for the month above $37,000 for the first time. The level of unsold cars, which has been a concern for analysts and the industry, rose slightly to 83 days' supply, from 80 days at the end of October. "More vehicles are sold in December than any other month, and we are very well positioned because we have momentum in so many segments, but especially in crossovers," said Kurt McNeil, U.S. vice president of sales operations. Fiat Chrysler Automobiles: Fleet sales are low-margin, and FCA in particular has targeted a significant reduction in this type of sale in 2017. It posted a 4 percent overall decrease in sales for November, but fleet sales were down 25 percent while sales to consumers were up 2 percent on the year. Ford: The No. 2 U.S. automaker reported a 6.7 percent increase for the month, with fleet sales up nearly 26 percent and retail sales 1.3 percent higher than in November 2016.