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Mazda3 sales off to rocky start despite massive critical acclaim

Like just about every other auto publication we've seen, we loved the way the Mazda3 drove when we reviewed it a few months ago, but those glowing reviews apparently aren't helping its sales. The new compact may be falling victim to a sales war between the Toyota Corolla and Honda Civic, with the newcomer getting squeezed out by those with more established names and bigger marketing budgets.
According to Automotive News, Mazda3 sales have fallen every month since last August, and its sales are down 27 percent in the first two months of 2014. It certainly isn't helping that the entire compact segment is down five percent this year as well.
The biggest problem for the new model seems to be its price compared to rivals. Mazda is not offering the incentives that are on the hood of competitors. With the previous generation, the company offered more than $2,700 on the hood to move them out, but the current model only carries about $1,233 in markdowns, according to AN.

Watch this perfect parody of Ken Block's Gymkhana videos

Every one of Ken Block's Gymkhana videos is bigger and more ridiculous than the last. The goal at this point seems to top the previous production, be it with a custom AWD Mustang ripping through the streets of Los Angeles or a rally-prepped Ford Fiesta drifting around Dubai. Well, the YouTube channel Car Bros decided that the format was ripe for parody and have produced their own short video. It's called "Gympkhana: A #Viral Car #Action Video" and it captures everything that is overwrought and fun about the Gymkhana series. While the scale of Block's videos has increased and the productions are still entertaining, every new Gymkhana seems to rehash the same sights and sounds without really trying anything new. Rev the engine here, drift around there, spin 10 times inside this box, and then circle around that object. Rinse and repeat and repeat and repeat. Car Bros have produced a number of parody videos and the group seems to really get the finer details of the subjects they're spoofing. Everything you would expect from a Block video is here. Gympkhana features shaky title cards, gratuitous slow-motion camera work, and multiple drone shots with helicopter sounds dubbed in. It's obvious that the group took their time to plan out and capture the perfect low-budget Gymkhana. These guys prove that you don't need big, expensive productions with exotic vehicles in exotic locations to have some fun with a few cameras and a car.Related video: Auto News Humor Honda Wagon gymkhana

Autoblog Minute: 2015 SEMA Show recap

We take a trip to Las Vegas for a recap of the 2015 SEMA show, the trade show for automotive aftermarket professionals and enthusiasts. Autoblog's Eddie Sabatini reports on this edition of Autoblog Minute. Featuring commentary from Senior Editor Greg Migliore. Additionally, we've got our full roundup of SEMA Show coverage, below. Have a look through our collection of posts, and scroll down for the full Autoblog Minute transcript. Show full video transcript text [00:00:00] We take a trip to Las Vegas for a preview of SEMA, the trade show for automotive aftermarket professionals and enthusiasts. I'm Eddie Sabatini and this is your Autoblog Minute. Mazda, Ford, Chevy, Mopar, Roush, and Galpin are just a few of the industry names on hand at this premier tuner show. For a closer look at this year's action we go to Autoblog Senior editor, Greg Migliore: [00:00:30] - [00:01:00] [Greg Migliore Interview] For our full coverage of the 2015 SEMA Show head to Autoblog.com/sema. [00:01:30] For Autoblog I'm Eddie Sabatini. Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals. SEMA Show Chevrolet Ford Honda Concept Cars Autoblog Minute Videos Original Video SEMA 2015