2010 Honda Civic on 2040-cars

Auto blog

This is the ad that never ends

Hondas pretty much last forever, and that's exactly the message the Japanese automaker wants to convey in this latest ad for the 2015 CR-V. It's called Endless Road, created by McGarryBowen in London, and it shows the new midsize crossover driving in a hypnotic, infinite loop. According to AdWeek, this endless road is supposed to convey Honda's never-ending quest to create the best, most advanced CR-V possible. You can see a shortened, embeddable version of the ad above, but what's really cool is the interactive portion that's only available on Honda's YouTube channel. It uses real-time weather data to show the CR-V infinitely driving through day or night, depending on what's happening in your specific part of the world. AdWeek has an interview with McGarryBowen's executive creative director, Angus Macadam, about the new spot, as well as a behind-the-scenes, making-of video, which we've embedded below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Honda Project 2&4 concept has 212 hp, 893 lbs, and our hearts

Take one look at the Honda Project 2&4 concept, and it's immediately clear that the minimalist track special is the result of a collaboration between automotive and motorcycle designers. The body's styling is a modernized take on the Japanese brand's RA272 Formula One car from the 1960s, but then you notice the weird driver's seat that's fully exposed and suspended just inches above the road. The result is a vehicle that looks absolutely deadly, but like an absurd thrill to pilot, too. The Project 2&4's floating seating design simultaneously evokes both a sport bike and a go-kart. There's no dashboard or windshield at all, and the driver simply gets a steering wheel and a glass panel for the instruments. It's hard to imagine pairing things down much more than this, especially since the whole vehicle weighs just 893 pounds. The concept's other major piece of motorcycle DNA is the mid-mounted 1.0-liter V4 sourced from Honda's RC213V that races in MotoGP. Tuned here for road use, it puts down over 212 horsepower when spinning at 13,000 rpm, and peak torque of 87 pound-feet hits at a still stellar 10,500 rpm. The redline is at a stratospheric 14,000 rpm. The high-revving engine bangs through the gears through a six-speed dual clutch transmission. Unfortunately, the Project 2&4 has zero provisions for even a modicum of driver safety, and that makes it exceedingly unlikely for one to ever see customer orders. We still look forward to seeing that bizarre, floating seat on display at the 2015 Frankfurt Motor Show, though. HONDA PROJECT 2&4 POWERED BY RC213V TO DEBUT AT FRANKFURT: A COMBINATION OF GLOBAL CREATIVITY AND CRAFTSMANSHIP Winner of Honda's 'Global Design Project' to debut at the Frankfurt Motor Show Cabin-less structure features a floating seat design for immersive driving experience Powered by Honda's MotoGP RC213V engine, modified to run on public roads 'Honda Project 2&4 powered by RC213V', the winning entry from Honda's 'Global Design Project', will make its global debut at the 66th Frankfurt Motor Show at stand B11 in Hall 9.0. Embodying the concept of 'creative craftsmanship', Honda Project 2&4 celebrates Honda's position as the world's leading engine manufacturer, providing engines to 28 million people per year across two- and four-wheel automotive, power equipment, marine and aerospace applications.

A tough choice: 2017 Honda CR-V vs. 2017 Mazda CX-5

One has to feel for the typical new-car buyer. The one not reading Autoblog and the one who recognizes a V8 as vegetable juice. For them, picking between compact crossovers must seem like choosing between various identically sized cardboard boxes. Which one do you want? "Ah, I'll take the one with the best deal." Except, with the 2017 Honda CR-V and now the 2017 Mazda CX-5, Joe P. Everyman has a chance to choose between two vehicles that are quite clearly different, yet also clearly leaders in what they do. Everything else seems like alternatives based on price or perhaps off-road readiness (Jeeps Compass and Cherokee, perhaps a Subaru Forester). As scheduling would have it, a 2017 CR-V Touring just happened to be sitting in my garage the week I was set to drive the new CX-5 Grand Touring in San Diego. This isn't a complete, scientifically enacted comparison test, but there was enough drive time in close succession on the same roads and with similar price tags to draw conclusions. At its simplest, the CX-5 is the best choice for the driver while the CR-V is the best choice for everyone else aboard. That's not to say they are myopic in those classifications – the CX-5 could still ably handle family duty, while the CR-V is impressively well-rounded to drive in a way that shouldn't turn off those seeking some driving involvement. However, each has a clear focus that sets it down a different path toward different target buyers. Let's start with the newer kid on the block from Mazda. It is best suited for the person whose life changes have dictated the switch from an agile car to some sort of family hauler. Its spot-on steering and throttle response evoke Porsche, while the six-speed automatic transmission favors performance over fuel economy (while still getting really good fuel economy). Those dynamic elements, plus a carefully crafted, ideal driving position should make the CX-5 feel "just right" for those used to more sporting, non-family-oriented transport. Inside, the latest CX-5 boasts a handsome, upscale design with materials to match. Aesthetically, to these eyes at least, it's the best of a crowded bunch. Quality-wise, only the also-impressive CR-V would seem to come close. Along with the slick new exterior, the cabin conveys the more premium vibe that Mazda was shooting for with the new CX-5 – it also makes a more emotional connection than the typical cardboard box on wheels.