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Toyota, Honda, Nissan and more collaborating to increase fuel efficiency

Toyota, Honda, Mazda, Nissan, Subaru, Mitsubishi, Suzuki and Daihatsu have announced an alliance that will see a push to improve fuel economy from both gas-powered and diesel-powered engines by as much as 30 percent before the end of the decade.
The newly assembled Research Association of Automotive Internal Combustion Engines put the roughly $20-million project together, with the Japanese government committing to half the cost while the eight manufacturers will chip in the rest.
According to Automotive News, the automakers will team up and share basic research on internal-combustion engines in a bid to cut costs. Eventually, the results of the research will find its way into a production vehicle, although it's unclear just when we'll see the fruits of this partnership on the road.

In Honda Super Bowl ad, Ridgeline teaches sheep to sing

Honda hopes that its Super Bowl ad's combination of a classic Queen song and an adorable premise are enough to get customers excited about the 2017 Ridgeline. The 60-second spot for the new pickup airs during the game's third quarter, and the commercial is sure to leave Somebody to Love stuck in your head. The spot titled A New Truck to Love stars a sheep rancher who likes to listen to Freddie Mercury while hauling animals to the field. He even uses the truck's bed-mounted stereo to enjoy some tunes while at work. The sheep apparently like Queen's songs because they start singing along when their owner is away. This is the one of the better auto ads for Super Bowl 50 that we've seen yet. A look at the truck's capabilities would be nice, but at least the commercial's premise is highly enjoyable. Plus, it's hard not to enjoy Queen. Honda's spot could be a popular one during this year's game. Innovative 2017 Honda Ridgeline Pickup Leads the Flock in New Super Bowl Commercial Feb 1, 2016 60-second commercial features music by Queen, performed by some unlikely and unforgettable co-stars Directed by Bryan Buckley, creator of more than 40 Super Bowl ads Extensive multiplatform campaign to support launch of new TV spot Consumers can enter to win a first drive of new Honda truck at "Camp Ridgeline" Honda today offered a sneak peek of the brand's commercial for Super Bowl 50 starring the highly innovative 2017 Honda Ridgeline pickup, a wily herding dog and a flock of sheep singing a classic Queen song, "Somebody to Love." Fans tuning in to Super Bowl 50 on Sunday, Feb. 7, will see the 60-second spot, "A New Truck to Love," during the third quarter, but the entertaining commercial is now available for viewing in its entirety on Honda's YouTube channel (http://honda.us/BigGameCommercial). Directed by Oscar-nominated director Bryan Buckley — dubbed "King of the Super Bowl" for his role in bringing to life more than 40 commercials for the big game — the new Honda commercial imagines how a rancher might use one of Ridgeline's available features, the industry's very first factory truck-bed audio system, enabling music to play outside the truck. This poses the question, "What if his sheep learned how to sing?" with the commercial showing the sheep being dropped off by the new Ridgeline and then performing the classic Queen hit after the rancher departs. The spot signals not only Honda's return to the Super Bowl, but the return of the all-new Ridgeline to market.

This three-cylinder Honda is faster than a Bugatti Veyron

Honda's S660 roadster, a tiny Japanese sports car that makes a Mazda MX-5 Miata look large, is powered by a three-cylinder engine that puts out 63 horsepower. As you might imagine, it's not very fast. Stick that engine into a vehicle that closely resembles the HondaJet, though, and it sets a new FIA class record of 261.875 miles per hour at the Bonneville Salt Flats. While the S-Dream Streamliner's three-cylinder, 600-cc engine is similar to the one found in the S660, it has been heavily modified to produce what Honda claims is three times the original amount of power. A Veyron-beating top speed from roughly 190 hp is still plenty impressive. The record car topped out at 266 mph at one point, but it didn't match that speed on the return run. The team of 16 Japanese Honda engineers, who were chosen from a pool of 100 volunteers, set a new FIA World Record for a vehicle in the class – Category-A Group-1 Class-4 – and even bested Honda's previous land speed record at Bonneville, set by the Honda Racing F1 team in 2006. The V10-powered F1 car averaged 248.548 mph. The aerodynamic vehicle was piloted by Japanese motorcycle rider Hikaru Miyagi, who can now claim having driven the fastest Honda car ever. The company still has some way to go, though, before one of its land vehicles surpasses the HondaJet, which can travel at approximately 485 mph. Related Video: Featured Gallery Honda S-Dream Streamliner News Source: HondaImage Credit: Honda Honda Lightweight Vehicles Racing Vehicles Special and Limited Editions fia world record bonneville salt flats honda s660