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Honda fined $70 million for failing to report deaths, injuries

The federal agency charged with keeping US motorists safe announced Thursday it has fined Honda $70 million for failing to report death and injury data in a timely manner. Honda failed to report 1,729 incidents involving death or injury over an 11-year period, according to National Highway Traffic Safety Administration officials. Federal law requires automakers to report deaths, injuries and certain warranty claims. Officials said Thursday that information could have been used to spot trends in automotive defects and potentially save lives. Transportation Secretary Anthony Foxx said it is possible the Department of Justice could conduct a criminal investigation into the failures, but it was not immediately known whether the Justice Department would pursue such charges. NHTSA officials still don't know much about the 1,729 incidents of death or injury that were missing from the Early Warning Reporting records, because in some cases, they still haven't been reported. Mark Rosekind, the agency's new administrator, said Honda is still in the process of sending investigators the missing information. "Our first task will be to review that, and determine actual deaths and injuries," he said. "That data is in the process of coming to us and being processed right now." The $70 million is the largest civil penalty levied against an automaker in history, officials said. It actually consists of two $35 million penalties, the maximum allowed by statute for a single TREAD Act violation. In this case, NHTSA broke the fine into separate violations, one for the missing deaths and injury information and one for the company's failure to report certain warranty-claim information. Honda reached an agreement with the federal government in late December, in which it accepted additional regulatory oversight and third-party audits that will ensure reporting is properly completed in the future. Image Credit: Copyright 2015 Drew Phillips / AOL Government/Legal Honda transportation

Check out these cool displays from Honda's new Ohio museum

Honda undoubtedly has its roots in Japan, but when it comes to its US operations, the automaker holds some very deep ties to the Buckeye State too. The company has been building cars at its Marysville, OH, campus since 1982 and over 10 million Accords have left there since then. The latest addition there is something that might actually bring brand fans to the site, though. The newly opened Honda Heritage Center museum is part of the recently constructed 160,000-square-foot Technical Development Center. The place offers a chance to take a tour of the company's history. While it's not the lavish, multi-story affair from Japan, the site still shows off some quite cool vintage products. The exhibits include an area dedicated to Honda's racing efforts, examples of its many motorcycles and several of its early models, including a '70s Civic. A HondaJet and displays of some of the company's engines are there, as well. The Heritage Center will open to the public in January, and other portions of the Technical Development Center will be responsible for training Honda employees. The Marysville campus will keep growing in the near future too with production of the upcoming Acura NSX taking place at a new facility nearby there. Check out the gallery for a glimpse of just some of what Honda has on display at its new museum. Honda Heritage Center: A tribute to the past, a focus on the future New Museum in Ohio Showcases Honda History in North America Dec 18, 2014 - MARYSVILLE, Ohio The Honda Heritage Center in Marysville officially opened its doors today, offering the world a glimpse of the innovative history and growth the company has achieved in Ohio and North America during the past 55 years. "The new Honda Heritage Center is a collection of Honda dreams in the form of products that are responsible for millions of customer relationships," said Takuji Yamada, chief operating officer of Honda's North American regional operations. "The great variety of products on display – including powersports, power equipment and automobiles, as well as aviation and robotics – together with the major milestones highlighted, tell the stories of Honda associates in Ohio and from throughout North America." Ohio Gov. John Kasich joined Honda officials and state and local community leaders to celebrate the opening of the new $35 million, 160,000-square-foot facility, which includes a museum, Technical Development Center and office space for Honda North America.

New Honda ad has Senna, Type R, Asimo, and astronauts

Now that Honda is back into the guts-and-performance game, automotively speaking, the Japanese company has hit the throttle on hardcore imagery. Its latest is in an ad for the company itself highlighting a small selection of its ample range of products, from motorcycles to an airplane and the coming Acura NSX, branded Honda in other markets. Called "Ignition," Wieden+Kennedy created the 90-second spot for Honda Motor Europe, with the tagline "Dare to do what others only dream of." The theme is a space launch, to give that "feeling of daring and human endeavor," perfectly supported by the print artwork with Asimo the robot up front and fabulously complicated hybrid V6 power units spewing flames from the Formula 1 cars in back. Then there's the family in the HR-V in the middle, defying gravity and sipping from juice boxes, because space is for everyone. Ayrton Senna makes a cameo again, and a Stanley Kubrick aesthetic hangs all over the production. You can check out the ad in the video above.