2003 Honda Civic Ex Coupe, 2-doors, Silver, Automatic, Sunroof on 2040-cars

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New Honda ads: Fix your airbags

As we've heard on many different occasions, one of the biggest problem with recalls is getting people to actually report to the dealership to have repairs done. This is particularly important in cases where the recalled part can cause some very serious harm. To combat this tendency – you might even call it neglectfulness – on the part of owners, Honda is turning to advertising. The company is launching a multi-million-dollar ad campaign targeting owners of vehicles affected by the Takata airbag recall and asking them to report in to have a replacement inflator installed. "Honda hopes that this new consumer information campaign will bolster our existing and continuing efforts to reach our customers and maximize the vehicle repair completion rates associated with recalls to replace Takata airbag inflators," Honda's John Mendel said in the attached statement. "These ads are a strong call to action from our company designed to break through the clutter, grab the attention of customers driving affected vehicles, and urge that they get required repairs as soon as possible." The campaign will kick off March 16 with full-page color ads in over 120 newspapers and 30-second radio spots in 110 markets. Because it's 2015, the company will also use sponsored Facebook posts "that mention the specific vehicle owned by each identified user." Yep, here's the future. Honda's ads will largely be focused in the 11 high-humidity states and territories (Alabama, California, Florida, Georgia, Hawaii, Louisiana, Mississippi, South Carolina, Texas, Puerto Rico and the US Virgin Islands) most affected by the Takata recall. Several of the states were part of the initial National Highway Traffic Safety Administration investigation, like Florida, Hawaii, the USVI and Puerto Rico. "The goals of this campaign is to save lives and prevent injuries," Mendel added. This campaign will be worth watching, not only because they deliver an important message, but they could set a precedent for the handling of future major recalls. Check out Honda's full press release, available below. New Honda Advertising Campaign Urges Owners to Take Immediate Action to Check for Open Recalls to Replace Takata Airbag Inflators Mar 12, 2015 - TORRANCE, CA.

Jeep Gladiator Mojave and Acura MDX A-Spec | Autoblog Podcast #627

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Consumer Editor Jeremy Korzeniewski and Senior Editor, Green, John Beltz Snyder. This week, they're driving a Jeep Gladiator Mojave, Acura MDX A-Spec, our long-term Subaru Forester and a Honda CR-V Hybrid. A little stir-crazy from quarantine, they also derail the conversation for a little bit to talk about beer before launching into this episode's "Spend My Money" segment. Autoblog Podcast #627 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Cars we're driving 2020 Jeep Gladiator Mojave 2020 Acura MDX A-Spec (Here's one of those "Off The Clock" episodes we reference in our derailment about beer) Our long-term 2019 Subaru Forester gives us a moist surprise 2020 Honda CR-V Hybrid Spend My Money Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video:

2016 Honda Pilot packs more of everything

Honda has come a long way over the course of its history, evolving from motorcycles to automobiles, marine engines, power equipment, robots and even jet aircraft. But its biggest push over the past couple of decades has been in crossovers and SUVs. From the Passport that was rebadged from the Isuzu Rodeo in the early 90s, Honda's high-riding lineup has expanded to include the CR-V, the smaller HR-V, the oddball Crosstour, the soon-to-be-updated Ridgeline pickup, a smattering of luxury crossovers from Acura, and this, the biggest of them all, the Pilot. And Honda has just revealed an all-new version here at the Chicago Auto Show. Now in its third generation, the all-new 2016 Honda Pilot is, like its predecessors, a three-row family-hauler. Compared to the decidedly boxy model it replaces, the new Pilot is certainly more dynamically styled to more closely match the latest crossovers in the Honda lineup, but it may start to resemble the Odyssey minivan (with which it shares its underpinnings) too closely for some tastes. The new Pilot is three inches longer than the model it replaces, primarily to the benefit of cargo space: Honda says you can now fit a full-size 82-quart cooler in the back without infringing on the third row of seats – ingress and egress from which are now enabled by a power folding second row that opens a wider aperture to the back to more easily fit in all eight passengers. (That is, unless you go for the available second-row bucket seats that reduce capacity to seven.) Interior amenities are increased all around, with a proliferation of power outlets and connectivity ports and an available panoramic roof. Despite the growth, though, the new Pilot is 300 pounds lighter than the model it replaces. It is also built on a more solid platform, to the benefit of handling, crashworthiness and NVH insulation. Of course the new Pilot benefits from all the latest safety and driver-assist systems, and Honda anticipates top ratings from both the National Highway Safety Administration and the Insurance Institute for Highway Safety. Power comes from a 3.5-liter V6 with all the tricks in the book (short of a hybrid assist) to make it as economical as possible. The i-VTEC engine has direct injection, cylinder deactivation, stop/start ignition and an automatic transmission with either six or (for the first time from Honda) nine speeds, depending on the trim level. Buyers will also be able to choose between front- or all-wheel drive.