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Acura organizes new business division to confront falling sedan sales

Honda and Acura North America have announced a major restructuring of operations in hopes of turning around Acura's flagging business. For 2013, sales for Acura's sedans dropped 10.4 percent, while its CUV sales grew by 21 percent. The newly formed Acura Business Planning Office will attempt to right the ship.
As part of the restructuring, Acura is promoting Erik Berkman from President of Honda R&D Americas to lead a new division called the Acura Business Planning Office. Berkman has been with Honda since 1982 and led development of the 2006 Accord. He was also the first US engineer to head North American research and development and has been head of Honda Performance Development since 2008. "Erik's appointment to the new Acura Business Planning Office is a clear indication of the high priority we place on Acura," said Honda spokesperson Jeffrey Smith to Automotive News.
American Honda Motor President and CEO Tetsuo Iwamura is also going to be working to improve the business. He has been elected chairman of American Honda's board, and has simultaneously taken the new position of Corporate Brand Officer to improve the management of the company's brands.

Fernando Alonso tries out fast motorcycles and Senna's McLaren

Honda closed out its racing year yesterday with its annual Thanks Day at Motegi. The event brought out an array of competition machinery and the drivers and riders who race them. That included Fernando Alonso, but rather than bring his Honda-powered McLaren, the two-time world champ took the opportunity to try out some different equipment. While MotoGP rider Marc Marquez slipped behind the wheel of the NSX Concept GT, his countryman Alonso hopped on his RC213V motorcycle for a couple of laps. Fernando isn't the first racer to swap between F1 and motorcycles: Michael Schumacher tried his hand and motorcycle racing from time to time, Valentino Rossi tested Ferrari grand prix cars on numerous occasions, and of course John Surtees won championships in both spheres – but he remains the only one to have done so. Fernando also had the chance to drive a McLaren-Honda MP4/6, just like the one with which Ayrton Senna successfully defended his title in the 1991 Formula One World Championship. That was the first time McLaren ran a Honda V12, but the last time a V12 – or a manual transmission – won the championship. After the following season, Honda and McLaren parted ways – only to be reunited this year with Alonso and Button behind the wheel. While Alonso was toying around with Senna's car, Takuma Sato – who drove Hondas in Formula One and now in Indy – tried his hand at the 1968 Honda RA301. That machine was also powered by a Honda V12, but at 440 horsepower, was far less potent than the 735+hp version that would later power Senna's. John Surtees drove one just like this in the '68 world championship, retiring from most of the races on the calendar but scoring two podiums from the three that he did finish. Marquez and his teammate Dani Pedrosa also competed in the CBR250 spec race, rode the mid-80s-era NSR500 bikes. They drove in four-wheel spec race as well in modified Honda N-One kei cars. The event served to cap a full year of racing for the Japanese automaker, which competes in a range of racing disciplines including F1, Indy, Super GT, the World Touring Car Championship, and numerous classes of motorcycle racing. Featured Gallery Fernando Alonso at Honda Thanks Day 2015 View 11 Photos News Source: Honda via Autosport Motorsports Honda motogp

Behind the scenes of our subcompact crossover comparison

The cameras had been set up for almost an hour, and now, the living room filled with the sweetness of freshly brewed blonde roast. The late-summer sun had just started peaking over towering maples. In a week the colors will start changing, the inevitable sign of the coming gray skies and snow. Half past eight, the editors arrived. The Scandinavian inspired house that served as the headquarters for our subcompact crossover comparison couldn’t accommodate all seven of us, so they had stayed at a turn of the century farmhouse down the road. While geese, chickens, cats and sheep made for an authentic Northern Michigan farm experience, ingredients for a good nightÂ’s sleep they were not. Within minutes Red Bulls cracked open and short, cocoa-colored mugs appeared, filled with a variety of caffeinated beverages.  “I thought we were gonna have fried eggs,” Editor-in-Chief Greg Migliore said, smiling, before refusing a muffin. Associate Producer Alex Malburg ran from camera to camera, adjusting focus and exposure, trying to keep up with the ever-changing light, which poured into the room faster each minute.  “I was promised food. IÂ’m not filming.” Consumer Editor Jeremy KorzeniewskiÂ’s sarcasm thinly veiled his true feelings. To keep the group content I promised a craft-services buffet next time.  For the second time, we shot our comparison just outside of Traverse City. While we took advantage of a local off-road park for the first, this round proved a bit more tame, utilizing the hilly, winding, wine-country roads that define the region.  An air of nervousness could be detected. Only one person knew the outcome of our test, Senior Green Editor John Beltz Snyder. I found myself both impressed and surprised he had kept this secret overnight, though I came to find out later that he revealed the winner to Producer Amr Sayour on the drive to dinner the evening before.  The cameras started rolling, the audio recording, but the caffeine hadnÂ’t yet entered the bloodstream, with one exception. Associate Editor Joel Stocksdale sipped his lime green Mountain Dew. That seemed to be working, as he passionately laid out his argument for the Kia Soul and his preference for winter tires over all-wheel drive. From behind the camera I silently disagreed with him. “No one buys winter tires,” Jeremy argued. As we consumed more coffee, the sun came up, and so did the energy of the debate.