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Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.

2016: The year we talked about autonomy a bunch | Autoblog Podcast #497

This week on the Autoblog Podcast, Mike Austin and David Gluckman take a look back at one of the biggest topics of 2016: autonomous driving. The thing is, there was a lot of news about autonomous driving, but not much in the way of autonomous cars you can buy. They also talk about what they've been driving lately - there was a good turbocharged compact car and a not-so-good turbocharged compact car. And then we round out the year with a quick Spend My Money. The podcast will take a break next week, but we'll be back in the new year with reports from CES and the 2017 Detroit Auto Show. And we're lining up some fun guests for future recordings. The rundown is below. Remember, if you have a car-related question you'd like us to answer or you want buying advice of your very own, send a message or a voice memo to podcast at autoblog dot com. (If you record audio of a question with your phone and get it to us, you could hear your very own voice on the podcast. Neat, right?) And please send trivia questions! You'll get the honor of stumping your fellow listeners, and we'll thank you too. Autoblog Podcast #497 Topics and stories we mention 2017 Hyundai Elantra Sport 2017 Nissan Sentra SR Turbo 2016 Honda Accord V6 (The sedan, but here's our Quick Spin of the coupe for reference) Autonomous Driving Rundown Intro - 00:00 What we're driving - 02:40 Rants (metal trim on steering wheels, learn how your car works) - 14:25 Looking back at autonomous driving in 2016 - 21:10 Spend My Money - 31:20 Total Duration: 37:46 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Feedback Email – Podcast at Autoblog dot com Review the show on iTunes Podcasts Honda Hyundai Nissan Car Buying Technology Emerging Technologies Autonomous Vehicles nissan sentra

Honda Civic Tourer caught testing ahead of 2014 launch

Honda showed off its Civic Tourer concept at the Geneva Motor Show in March, and at that time, we were told that a production version would be coming to market in the very near future. Obviously, the sleek lines of the concept car will be dumbed down slightly for consumers, but that doesn't mean the Civic wagon will be a bland machine. The Euro-spec Civic's angular front end looks like it will blend nicely with the rakish rump that we saw on the concept.
Our sources suggest that not only will the Civic Tourer be a class-leader in terms of cargo capacity, but it will likely be a pretty engaging car from behind the wheel, as well. Honda is hoping that the Tourer will account for roughly 20 percent of all European Civic sales after it goes on sale.
Expect to see the production car debut at the Frankfurt Motor Show this September, with the first customers taking delivery in early 2014. In the meantime, have a look at the camouflaged swoopy wagon from all angles in our gallery above.