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Honda showcases the letter R in cool new ad campaign

Okay Honda, you've won the Internet for the week. This cool "double-sided" video, featuring the new Civic and Civic Type R Concept, is one of the more interesting YouTube spots we've seen.
On the surface, "The Other Side" shows a regular dad, simply going about his day and picking his daughter's up from school. But press the "R" key while watching the video, and it transitions into an alternate video. The dad is now in a Civic Type R Concept, and he's not on the school run. Instead, he's involved in something... a bit more devious.
We won't spoil the ending, but suffice it to say, you'll want to watch this video through to its conclusion. Also, because of the unique nature of this video, we can't embed it here, so you'll need to hop over to Honda's UK YouTube channel.

Behind the scenes of our subcompact crossover comparison

The cameras had been set up for almost an hour, and now, the living room filled with the sweetness of freshly brewed blonde roast. The late-summer sun had just started peaking over towering maples. In a week the colors will start changing, the inevitable sign of the coming gray skies and snow. Half past eight, the editors arrived. The Scandinavian inspired house that served as the headquarters for our subcompact crossover comparison couldn’t accommodate all seven of us, so they had stayed at a turn of the century farmhouse down the road. While geese, chickens, cats and sheep made for an authentic Northern Michigan farm experience, ingredients for a good nightÂ’s sleep they were not. Within minutes Red Bulls cracked open and short, cocoa-colored mugs appeared, filled with a variety of caffeinated beverages.  “I thought we were gonna have fried eggs,” Editor-in-Chief Greg Migliore said, smiling, before refusing a muffin. Associate Producer Alex Malburg ran from camera to camera, adjusting focus and exposure, trying to keep up with the ever-changing light, which poured into the room faster each minute.  “I was promised food. IÂ’m not filming.” Consumer Editor Jeremy KorzeniewskiÂ’s sarcasm thinly veiled his true feelings. To keep the group content I promised a craft-services buffet next time.  For the second time, we shot our comparison just outside of Traverse City. While we took advantage of a local off-road park for the first, this round proved a bit more tame, utilizing the hilly, winding, wine-country roads that define the region.  An air of nervousness could be detected. Only one person knew the outcome of our test, Senior Green Editor John Beltz Snyder. I found myself both impressed and surprised he had kept this secret overnight, though I came to find out later that he revealed the winner to Producer Amr Sayour on the drive to dinner the evening before.  The cameras started rolling, the audio recording, but the caffeine hadnÂ’t yet entered the bloodstream, with one exception. Associate Editor Joel Stocksdale sipped his lime green Mountain Dew. That seemed to be working, as he passionately laid out his argument for the Kia Soul and his preference for winter tires over all-wheel drive. From behind the camera I silently disagreed with him. “No one buys winter tires,” Jeremy argued. As we consumed more coffee, the sun came up, and so did the energy of the debate.

The glorious return of the Civic Type R

This is it Honda fans, the moment you've all been waiting for. This is the new generation Civic Type R that will finally come to the US. Or at least it pretty much is. Technically this is still a prototype, and the production model will be shown early next year. However, based on Honda's recent Civic "concepts," you can rest easy knowing nothing major is going to change. The biggest change you'll probably see is in paint finish. The concept here has been given an interesting brushed aluminum-look vinyl wrap. If you're really have to have it, there's probably a decal shop nearby that could hook you up. View 22 Photos Moving past that, the Type R takes the standard hatchback and adds aggression rather than lightness. The front bumper is widened with extra slats, along with the fenders front and rear. It also gets a deeper chin spoiler in bare carbon fiber with a red accent stripe. Up on the hood is the intriguing addition of a scoop. We assume it's functional, and we imagine it feeds a top-mounted intercooler like the scoops on the Subaru WRX and last Mazdaspeed3. According to rumors, the engine under the scooped hood could produce as much as 340 horsepower. The sides of the car also get carbon fiber side skirts to go along with the front spoiler. The widened fenders accommodate fat wheels shod with 245 width tires. This leads to the back where the Type R once again receives an over-the-top rear wing, which we assume to be just as functional as the last one. The rear of the Type R also gets one more cool feature. It has functional, triple tailpipes, just like the Ferrari 458 Italia and the F40. Honda also brought attention to the exhaust by painting the center pipe red. We don't yet know the exact purpose of the third pipe, but we're excited to find out. As previously mentioned, this is just a "concept" and the production model will be shown early next year. After that, the Type R will be released in Europe first during the second half of 2017. US availability has not been announced yet. Related Video: Related Gallery Honda Civic Type R Concept Paris Motor Show Image Credit: Live photos copyright 2016 Drew Phillilps / Autoblog Paris Motor Show Honda Hatchback Performance honda civic type r hot hatch 2016 paris motor show civic type r hot hatchback