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SEMA Honda Civic show cars prove the model's continuing tuner appeal

Anyone familiar with the import tuning scene knows that the Honda Civic has been a staple for decades, and Honda's display at the 2016 SEMA show shows its potential to continue the tuning legacy. The company tapped three outside companies to create custom Civic models, and also showed its own work. First up is a bright yellow Civic Coupe from perennial SEMA show builder, TJIN Edition. In addition to giving it a name that will give editors nightmares, TJIN gave the Civic modifications to its appearance and handling with the goal of making it the "ultimate street cruiser." Up front is a front lip spoiler from Apollo Top One Auto Part, and the side skirts and rear bumper are Honda Factory Performance accessories. The car is lowered on BC Racing BR Series coilover suspension, and sits atop Rotiform OZT wheels. For stopping, the Civic uses Baer brakes. The yellow color scheme is also carried inside with Katzkin leather and suede seats. MAD Industries took a similar tack to TJIN Edition in focusing on handling and appearance. The company gave it carbon fiber ground effects from Carbon 2 Carbon, along with some special touches such as a single, center-exit exhaust out the rear bumper. The car also features Eibach Pro Kit springs and Toyo T1R tires wrapped around Rotiform QLB wheels. Inside, black leather and suede seats get blue stitching, and various parts of the dashboard received a splash of blue as well. Meguiar's Civic X Concept was apparently inspired by '90s tuner cars. The company lowered its 2016 Civic sedan on a coilover suspension and gave it some classic SSR mesh wheels. The hood has been replaced with a carbon fiber version, and black accents on the mirrors and door handles complement it. The interior is finished in red and black Alcantara, and gets an upgraded sound system with multiple amplifiers and subwoofers. Some modifications by Greddy have been made under the hood as well, but no details were given. We do spot a front-mounted intercooler, so we imagine this Civic is a bit more potent than the standard turbo model. Honda also showed a race-prepped version of the Civic Coupe that will be eligible for racing in America and around the world. Among the modifications done to it are an FIA-certified roll cage and an absolutely enormous wing. The car will make its racing debut at this year's 25 Hours of Thunderhill in December.

Honda gets weirdly R-Rated with new Civic Type-R launch video

Honda is still about a year away from bringing back the Civic Type R to challenge Europe's hot hatch ranks, but the wait isn't stopping the brand from starting its promotion in the UK with a truly strange ad campaign.
Titled R-Rated, the marketing plays with the idea of Honda's Type R badge not being something for every driver, and its 60-second short film Disruption definitely isn't for everyone. The teaser video is meant to personify the spirit of the hot Civic by combining aggressively weird imagery with a glimpse of the new model. It cycles through things like a pack of wolves, androgynous models, a lady with a samurai sword and a flaming speed camera before getting to what we all want to see - the car. It's a weird, by turns creepy, video that feels like it's trying to be outlandish without always showing there's much thought behind the madness.
Perhaps the most frightening thing about the Civic Type R is that there are still major doubts about whether its 2.0-liter turbocharged four-cylinder with an estimated 280 horsepower will make it to North Ameircan showrooms. We understand the business case may be tough, especially when the CTR's hatchback bodystyle isn't sold in America at all, but we think Honda's North American showrooms could use a bit more performance edge, and an affordable halo car like the Type R could do just that.

Honda builds 300-millionth motorcycle, it's a Gold Wing

Honda has been selling motorcycles in Japan since 1949. And it's been selling bikes to US customers since John Travolta had a paper route. Combine all those years, huge markets and great products, and apparently the number you come up with is 300,000,000. Wowza. Starting with the iconic 98-cc Dream Type-D you see above, Honda announced that it has built its 300-millionth motorcycle this month. The company currently sells all manner of powersports goodness, of course – ATVs, side-by-sides and two-wheelers – at 32 facilities in 22 countries. Honda motorcycles took our country by storm in the 1960s, taking the title as the best-selling bike brand in the world during that decade, largely on the back of the Honda 50 or "Super Cub" bike. Honda's success in the '60s also helped to justify the establishment its first manufacturing footprint in North America, in Marysville, OH in 1979. The company mentions, in the press release you'll find below, that lucky number 300 million was a Gold Wing produced at the Kumamoto factory in Japan. We're celebrating that tidbit with a heaping helping of historic Gold Wing photography, in the gallery of Honda bikes, above. Honda Marks Unprecedented Milestone: Global Production of 300 Million Motorcycles Nov 24, 2014 - TORRANCE, Calif. Achieving a milestone more than 65 years in the making, Honda Motor Co., Ltd. today announced production of its 300-millionth motorcycle. The milestone bike is a Honda Gold Wing produced at the company's Kumamoto Factory in Japan. Honda will celebrate the 40th anniversary of the iconic Gold Wing in 2015. Honda began mass production of motorcycles in Japan in 1949 when it built the Honda 98cc Dream Type-D. Today, Honda produces motorcycles, ATV's and side-by-sides at 32 plants in 22 countries, including two plants in North America. "This incredible milestone is the result of the millions of customers who have placed their trust in Honda and we would like to thank all of our customers, associates, dealers and community partners in North America for helping make it possible," said Bob Gurga, Vice President and Manager of Motorcycle Division for American Honda. "Now, we are focused on the future and the ways that we can harness the challenging spirit of Honda associates to create new joy for Honda customers." In 1958, Honda introduced the Honda 50, known globally as the Super Cub, which would go on to revolutionize the industry. This iconic bike paved the way for Honda's expansion into the U.S.