2001 Honda Civic on 2040-cars

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Weekly Recap: Hyundai spins off Genesis as new luxury division

Hyundai is creating a standalone luxury division that will use the Genesis name in an ambitious move that could bring the Korean automaker more profits, sales, and prestige. The Genesis division launches in December in Korea, followed by a rollout in other markets, including the United States in 2016. The brand will have six models by 2020. They will all start with a "G" for Genesis, then have a number, like 70, 80, or 90 to represent their segment, Hyundai said. The vehicles will also get more upscale design to differentiate them from other Hyundais. Luc Donckerwolke, a veteran Volkswagen Group designer who joined Hyundai earlier this year, will oversee a new Prestige Design unit at the company. The current winged Genesis emblem will be restyled and worn by all of the brand's luxury vehicles. Hyundai says its new division will focus on technology, customer service, and will have "refined performance character." The current Genesis sedan offers a 5.0-liter V8 that makes 420 horsepower. Naturally, Hyundai is optimistic for its new Genesis brand, but it will face immediate challenges as it enters a crowded and competitive market with a long list of entrenched competitors. Brands with storied histories like Cadillac and Lincoln have struggled recently, and even top-selling brands Mercedes-Benz, BMW, and Lexus aren't immune to potential troubles. Rumors have persisted that Hyundai harbored luxury ambitions since it first launched the Genesis sedan in 2008. OTHER NEWS & NOTES SEMA shows aftermarket's strength Further evidence of the auto industry's momentum was on display at the SEMA show this week as carmakers and tuners again turned out in full force. The Ford Cobra Jet Mustang, a Chevy Silverado customized by Kid Rock, and a Kia Forte Koup Mud Bogger were among the prominent displays. The show attracts more than 140,000 people per year, including 2,400 exhibitors, who come to buy and sell products. SEMA is a barometer for customization trends in the aftermarket, a key reason automakers attend. "They represent things we are thinking about and want to get some exposure," Mopar boss Pietro Gorlier said. Honda previews next-gen Ridgeline In other SEMA news, Honda previewed the next generation of its Ridgeline pickup at the show with a race-prepped vehicle that will compete in the Score Baja 1000 this year. The hood, side profile, roof, and front fascia offer hints of what the new truck will look like in production trim. Art St.

Honda patents show technology that could give you X-ray vision

A pair of patent applications from Honda appear to show technology that will bring us one step closer to augmented-reality driving. The patents involve head-up displays (HUDs) and technology that can show people and vehicles that would otherwise be obscured. It'd be like being Superman behind the wheel. The first of the patents is for pedestrian detection. Many vehicles have a version of pedestrian detection that will alert a driver of a possible collision and automatically brake. This system from Honda would go a step further. Rather than just intervening when someone steps in front of the car, the proposed system would be able to detect multiple pedestrians and display their locations on an augmented reality HUD. It would also be able to locate pedestrians that are out of the driver's field of view, whether obscured by blind spots or something else. With this system, drivers would have information that would allow them to actively avoid a situation before the car has to intervene. The second patent adds vehicle-to-vehicle communications for keeping track of cars in traffic. In the patent, Honda explains how the system would work with a line of three cars. Provided the cars were connected with a V2V system, the lead car would communicate with the middle car to calculate the distance between them. Then, the middle car would relay that information to the last car, which would display an icon representing the lead vehicle with its position and status on the augmented reality HUD. This would allow the driver to effectively see through the middle car to know where the lead car is and what it's doing. The system would also be able to keep track of when the lead car starts braking, giving the driver advance notice and more time to react to a sudden slowdown or stop. This isn't the first time Honda has looked into advanced pedestrian technology or short-range communications. A few years ago, the company experimented with a system that would allow a car to communicate with pedestrians' cell phones to see their position, even when the sensors couldn't. The detection technology described in the first patent appears to rely only on sensors. Honda also experimented with V2V communication on motorcycles, so it's possible that project laid some groundwork for the augmented reality system in the second patent.

Honda making hydrogen from solar power in UK

Honda is going to launch a hydrogen-powered production vehicle (its second, really) next year, but the all-important H2 infrastructure question hasn't been fully answered yet. One possible solution is being tested over in the United Kingdom, where Honda is turning solar energy and water into hydrogen at its Swindon plant. SHD Logistics says the plant is the UK's "first commercial-scale hydrogen production and refuelling facility powered by solar energy." Despite the presence of an FCX Clarity in some pictures from the ribbon cutting, it's unclear if the station will be able to fuel any passenger cars. SHD Logistics talks about sending the hydrogen from where it is generated on the Honda plant grounds into the plant using 300-meter underground pipes so that hydrogen forklifts can refuel as needed. Two hydrogen fuel cell trucks used by Briggs Equipment UK, Honda's partner in the station, will also refuel at the plant. Honda said earlier this year that it, along with partner GM, would work to reduce the costs of a hydrogen refueling infrastructure. Solar-powered hydrolysis – which is what the Swindon facility uses – doesn't sound cheap to us, but at least it reduces the overall environmental costs, compared to using electricity generated from fossil fuels.