2000 Honda Civic Si Coupe 2-door 1.6l on 2040-cars

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KBB 2013 Brand Image Awards has some obvious and oddball winners

The sixth edition of the Kelley Blue Book Brand Image Awards have crowned a wide range of winners - in a couple of cases the recipient of the laurels might say more about KBB users than they do about the actual winner. Compiled from the responses of more than 12,000 shoppers on KBB.com over the past year, there are 13 categories broken into non-luxury, luxury and truck segments "representing the combined wisdom of the American car-buying public."
The award categories have been revamped this year, with some dropping off, some new ones appearing and at least one other given a new term. What isn't surprising is that Honda won Most Trusted Brand for the second year running, Best Value Brand for the third year in a row and took Best Overall Brand, which wasn't on last year's list of awards.
On our own shores, in the non-luxury categories Chrysler got Most Refined Brand and Buick took Best Value Luxury Brand. Neither one of those marques won anything in last year's Brand Image Awards, while Cadillac, which won Best Interior Design Brand and Best Comfort Brand last year - those awards disappeared this year - went home without a single accolade.

Honda develops breathalyzer smart key with Hitachi

Honda and Hitachi have joined forces in developing a combined breathalyzer and automobile smart key. According to Honda, the device has been designed to be tamper-proof and able to differentiate between human breath and alternative gases. It is also said to accurately measure alcohol level in three seconds, and the reading will then be displayed in the car's information panel. Ignition interlocks that integrate an alcohol detector are becoming more commonplace. For example, in Japan professional drivers are required to pass a breathalyzer test before beginning their shifts, and development for a detector-controlled ignition interlock has been launched by the National Highway Traffic Safety Administration in the US. While the images released by Honda show the device to be relatively bulky and about the size of a mobile phone, it is still a prototype under development. Honda also notes that the breath test doesn't need to be performed inside the car, but it can be done at home – reducing the temptation to get behind the wheel while under the influence of alcohol. Related Video: Image Credit: Honda Auto News Honda Safety Technology drunk driving breathalyzer hitachi smart key

Turbo Honda S2000 could battle Miata and 124 Abarth

Rumors are again swirling that Honda could have a new sports car under development to slot below the forthcoming NSX. Autocar claims the model would revive the S2000 name, but offer 1.5- and 2.0-liter turbocharged units at the front to drive the rear wheels. Autocar alleges this info comes from unnamed "company insiders," and asserts the new S2000 could have a base model with a 1.5-liter turbo that makes about 180 hp – almost 60 hp down from the original convertible. However, a hotter version – possibly with Type R badging – would reportedly have a detuned form of the 306-hp 2.0-liter in the Civic Type R. Both trims would have a six-speed manual. Competing rumors contend that Honda could be developing two different performance models. Patent images suggest the company might have a smaller version of the NSX under consideration in addition to the rumored S200 revival. The mid-engine coupe would allegedly use a hybrid powertrain based on the Civic Type R's engine to make a total of about 400 hp. However, Autocar claims the S2000 successor has the higher priority of the pair, but it doesn't mention where the info comes from. The Honda S660 kei car on sale in Japan shows that the brand is willing to dabble in new sports cars, but that convertible isn't practical for the US market, according to the automaker's bosses. Dealers meanwhile continue to beg a performance model in the lineup, so it's possible one of these rumored projects eventually could arrive in showrooms. Related Video: