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Honda Clarity Series brings EV, PHEV to hydrogen fuel cell model

Honda has finally fessed up. Just as we suspected, the company's upcoming hydrogen-powered Clarity Fuel Cell vehicle will not be the only powertrain variant. Honda confirmed today that all-electric and plug-in hybrid versions of the Clarity will be joining the hydrogen car in 2017. The Clarity Fuel Cell will be available in the US in late 2016. The three vehicles are collectively called the Clarity Series. Collectively called the Clarity Series, the three vehicles will share the same platform and target different markets. As we know, the hydrogen model will only be sold in areas where refueling is possible, and that means California and, at some point, the Northeastern US. Honda said the electric version will first be available in the EV-friendly state of California and the company will explore the business case from there. The PHEV will be sold in all 50 states. No range estimate was given for the EV (yet), but the PHEV will have at least 40 miles of all-electric range. Honda will need this kind of powertrain diversification if it hopes to reach its stated goal of having two-thirds of its vehicles be plug-in or hydrogen by 2030. Of course, the next step is different models (a CUV or a truck) that have all three alt-powertrains, but we'll take what we can get for now. Related Video: Honda Takes Bold Step with Honda Clarity Series; Fuel Cell, Battery Electric and Plug-In Hybrid Variants to Leverage Common Platform •Clarity Fuel Cell gets two electrified siblings – the Clarity Electric and the Clarity Plug-in Hybrid – both launching in 2017 •New trio of Clarity vehicles provide unparalleled choices to customers through three different electric powertrain options •All Clarity vehicles will offer spacious, five-passenger seating, premium features and interior appointments; consumers can learn more at http://www.automobiles.honda.com/Clarity DETROIT, April 21, 2016 – Honda today announced that the upcoming Clarity Fuel Cell will be joined by two additional variants, the Clarity Electric and Clarity Plug-in Hybrid, launching in the U.S. in 2017. The addition of two new Clarity vehicles, based on the same platform underpinning the new Clarity Fuel Cell, makes Clarity the first vehicle in the industry to offer fuel cell, electric and plug-in hybrid technology on one model platform, offering Honda customers an expanded array of electrified vehicle choices to suit their individual tastes and driving needs. Following the U.S.

Honda to use English as its official language

Honda still has its headquarters in Japan and offices all over the world, but expect to hear a little less Japanese from the automaker in the coming years. A small statement in the business' latest sustainability report (available here as a PDF) announces English will become the official language for interregional communication by 2020. Honda believes that the change should foster better contact between countries as Japan becomes a less central focus for the company. As part of this shift, any documents or questions during interregional meetings, plus any other information being shared between territories, must be in English. To put some extra weight behind the mandate, the ability to speak the language is going to be a requirement for future promotions to management. In the meantime, "Honda has implemented measures in Japan that include study programs aimed at boosting English language skills," the sustainability report said. According to Automotive News, former CEO Takanobu Ito called the idea of making English an official language for company communications "stupid" five years ago. Although even under his watch, things were changing. In 2013, Honda adopted English as the main form of discourse in global meetings. The decision to lessen the focus on Japanese within Honda stems in part from changing worker demographics and major sales regions. According to Automotive News, 81 percent of the company's production comes from outside of Japan, and the country only accounts for about a third of the workforce. Also, 40 percent of global sales are from North America. Honda is quickly transitioning into a more global company in general. For example, the latest Civic Type R is assembled in the UK but has an engine from the US. Also, North America is getting the European made Civic five-door hatchback for the venerable model's next generation. English as the Official Language Setting English as the official language in inter- regional communications It is vital to develop an environment that achieves close communication between associates in six regions worldwide in order for the Honda Group to display its comprehensive capabilities while local sites are independent.

Honda to ax Civic Hybrid, CNG models

Honda will kill off the Civic Hybrid and Civic Natural Gas models at the end of the 2015 model year as part of a massive product overhaul, a top executive said Monday in Detroit. The moves come in response to consumer preferences as the Japanese automaker prepares to launch the 10th generation of the Civic later this year, said John Mendel, executive vice president, American Honda Motor Co. "These moves will allow greater focus on Civic's sporty new driving character," Mendel said. Honda revealed the close-to-production Civic concept this spring at the New York auto show and confirmed it will include Si and Type R variants. The powertrain lineup will feature a new turbocharged inline four-cylinder engine, a short-throw six-speed manual, and a continuously variable transmission. The Type-R is expected in 2017, Mendel said. Though the new car marks a return to more athletic Civics, some versions will still get more than 40 miles per gallon in highway driving. The changes come as Honda pivots toward an expanded fuel-cell strategy with a new model set to launch in 2016. "We're creating the strongest and most balanced vehicle lineup in our history," he said. In addition to tweaking the Civic line, Honda has discontinued the plug-in hybrid Accord to focus on the updated Accord Hybrid, which launches in early 2016. Eventually, the plug-in Accord will be replaced by a new plug-in model in 2018, Mendel said. The changes come as Honda pivots toward an expanded fuel-cell strategy with a new model set to launch in 2016. The automaker has spent $14 million with California company FirstElement Fuel to set up 12 hydrogen filling stations. The new Civic is part of an influx of new products set for 2015-2016. The next-gen Ridgeline will arrive in 2016 with a more traditional truck design, Mendel said, admitting the styling of the current generation was divisive. "Design was polarizing," he said. "No one wants to have to explain why they bought what they bought." The next-generation Odyssey will also launch after the Ridgeline in 2016, Mendel said. He was also asked about a 'baby NSX' sports car by a reporter in the wake of trademark drawings that leaked last week, though he declined to elaborate. "No I can't tell you anything about the baby NSX," he said. "I mean I could, but I'd probably be fired." In other news, Mendel said Honda continues to work with airbag supplier Takata as it grapples with the massive recall and increased attention from the NHTSA.