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The 2017 Honda Ridgeline's innovative bed

Today most truck makers put their emphasis on high-zoot comfy interiors, towing bragging rights, and macho styling (aka my grille's bigger than yours). The "work area," aka the "bed," for the most part, is often an afterthought. Yeah, there have been improvements, but they've come slowly; and frankly most to date have not been very innovative and/or have been poorly executed. A thinking man's truck Since the very first Ridgeline was introduced, and now with the new 2017 model, Honda has done a lot of serious thinking when it comes to the bed – how it's used, and how to make it even more user-friendly. For the most part great ideas abound, while some like the in-bed audio system seem really silly. The two-way tailgate is flat-out brilliant, even if the idea was borrowed from 1970s Detroit station wagons. Other trucks offer optional bumper steps, fold-out steps, or a tailgate step to aid bed access. Good ideas for sure, but Honda's swing-out tailgate solution is so simple and so elegant it hurts; plus it's standard. The Ridgeline's ability to lay 4x8 building material flat on the floor of the bed is a no-brainer, especially for someone who likes to do home projects; yet Honda is the only mid-size truck to offer that capability. The storage trunk in the bed is another super idea – most of the time. Is it perfect? Nope. Some say accessing the bed trunk with a load of mulch is a problem. No argument there, so you plan ahead. Same with accessing the spare tire; it could be a BIG problem with a loaded bed. Then again, how often do you see a Harry Homeowner truck with a loaded bed? The odds are, if you're going to get a flat tire, most likely the bed will be empty. If not, well then you must have angered the gods. Speaking of flat tires, Honda blew it big time here by giving the Ridgeline a temporary spare tire. no truck should ever have a temp tire; full-size spare all the way, baby! No way do I want to have to use a temp tire while carrying a load or towing a trailer. Hopefully they will offer a full-service spare as an option. The funny thing is, the previous model sold in Mexico came with a full-size spare standard. From what I've heard, the reason the American-spec model comes with a temp tire is to save weight; and Honda will do anything to save weight, to improve EPA mileage ratings, even if it's unwise for real-world conditions.

Consumer Reports says Toyota, Ford, Honda and Chevy are big winners in brand perception survey

According to Consumer Reports, the automotive brands that stand out in the minds of car buyers are, in order: Toyota, Ford, Honda and Chevrolet. This news comes after the magazine polled its readers, asking them to take into account vehicle quality, safety, performance, value, fuel economy, design/style, and technology/innovation - which are the factors that car shoppers are most influenced by.
It's important to note that this award is only about perception. In other words, it's perceived quality, not actual quality. "Often, perception can be a trailing indicator, reflecting years of good or bad performance in a category, and it can also be influenced by headlines in the media," said Jeff Bartlett, Consumer Reports deputy automotive editor.
The brand that made the biggest jump in perception amongst Consumer Reports readers is Tesla, which posted an impressive 47-point gain to finish in fifth place. Subaru is also notable for finishing in the top 10, despite being one of the smaller manufacturers doing business in the US. Scroll down below for all the details from Consumer Reports, if you're so inclined.

Honda invests $25m on hot-weather testing facility in Mojave

Situated in the Mojave Desert near Cantil, CA, the Honda Proving Center of California is a 4,255-acre facility incorporating a 7.5-mile high-speed oval and a 4.5-mile road course. The location also has a series of off-road routes for testing trucks, dirt bikes, and the like. It first opened in 1990 but ceased functioning twenty years later, after which we saw it listed for sale online. Honda evidently had a change of heart, and is now setting about refurbishing the facility and putting it back into active duty. Backed by an investment of $25 million, the warm-weather proving ground is set to reopen next April. Exact details of the renovation plan have not been announced, but the existing features are set to be refurbished and some new ones added to the site. Honda currently undertakes most of its vehicle testing in America at the Transportation Research Center located near its plants in East Liberty and Marysville, OH. It also operates to major proving grounds back home in Japan in Takasu and Tochigi, and a dedicated motorcycle R&D center with its own test track in Asaka. It also owns the Motegi complex, complete with road course and oval speedway, near its main facility in Tochigi. Related Video: Honda to Enhance California Proving Center in 2016 $25 million investment will renovate the warm weather testing facility Dec 8, 2015 - TORRANCE, Calif. Driven by the expanding responsibility for developing new automotive and power sports products in America and the related need for performance testing, Honda will invest $25 million to renovate the Honda Proving Center of California (HPCC) in the Mojave Desert near Cantil, California. The proving center, which was in operation from 1990 through 2010, is scheduled to reopen in April 2016. The 4,255-acre warm weather testing facility features a 7.5-mile high speed oval track and a 4.5-mile winding road course that will be completely refurbished. The renovations also will include the addition of some new vehicle test road enhancements to the property. "As we continue to accelerate our growth in the U.S. market with a competitive line up of cars and trucks designed and developed in the U.S., we are reinvesting in HPCC to create a world-class test facility," said John Mendel, executive vice president of the Automobile Division of American Honda Motor, Co., Inc.