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Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.

2020 Kia Telluride comparison: Specs and pricing versus other 3-row crossovers

The 2020 Kia Telluride is a three-row family crossover that slots into the top spot in Kia's SUV lineup. It does not replace the three-row Sorento — rather, this bigger, more luxurious model is intended for those who need even more space. And that they'll certainly get, because as you'll see below, the Telluride is one of the biggest crossovers on the market. In this comparison of engine specs, dimensions, pricing and photos, we'll take a look at the 2020 Telluride versus the Honda Pilot, Subaru Ascent, Toyota Highlander, the all-new 2020 Ford Explorer, and the Telluride's mechanically related cousin, the equally new 2020 Hyundai Palisade. Of course, those just represent one corner of an iceberg that also includes the Mazda CX-9, Chevrolet Traverse, GMC Acadia and Dodge Durango. Passenger space Like most other entries in the three-row segment, the Telluride offers seven- or eight-passenger capacity. The difference is determined by whether you get second-row captain's chairs. Judging by the Telluride's 55.3 inches of third-row shoulder room, it looks like it won't be quite as spacious with three kids across back there as it would be in the Pilot or Ascent. Two inches can make a big difference in this regard. Third-row legroom is very competitive, however, and if it's indeed just as spacious back there as the Pilot and Ascent, two full-sized adults should be able to fit quite comfortably. Its third-row headroom is also quite good, one of the areas in which the Telluride surpasses its otherwise comparably sized Palisade cousin. If you're wondering about second-row space, there's really nothing outstanding to glean from these specs. As expected for this segment, it's huge, with abundant leg- and headroom. There should be no problem fitting child seats. Cargo space The Telluride would seem to have class-leading space behind its raised third-row seat. If we were to guess, this is the result of its rather boxy tailgate and roofline design. This should also help explain why it has more maximum space than all but the Explorer. Space with the third row lowered is middle of the pack, but when you're talking about vehicles this size, the differences in cubic feet behind the second-row ultimately don't matter much. 2020 Kia Telluride View 46 Photos Performance and Fuel Economy The Kia Telluride has the same powertrain as the Hyundai Palisade, although their tuning and consequent driving experience may differ even if their specs are seemingly the same.

2024 Land Cruiser-palooza and 2023 Mercedes-AMG C 43 | Autoblog Podcast #792

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Associate Editor Byron Hurd for a news-packed discussion that starts with the story of the week: the official return of the Toyota Land Cruiser for 2024. That's not the only big news item to cover since our last installment, however. Seven major automakers have announced a joint venture to create an "open" American EV charging network as an alternative to Tesla's Supercharger network. Also, Mini showed off a new digital dashboard. After news, Byron talks about his time with the sporty 2023 Mercedes-AMG C 43 and Greg closes the book on the 2023 Honda Accord Hybrid. After that, they spend your money. This week, it's a European sedan showdown with a modern twist.  Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #792 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown What we're driving 2023 Mercedes-AMG C 43 2023 Honda Accord Hybrid News 2024 Toyota Land Cruiser debuts with retro looks, mid-$50,000 price 7 major automakers to build open EV charging network 2025 Mini Cooper reveals its OLED screen, retro gauges and dog assistant Spend My Money Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.