1995 Honda Civic (h22 Prelude Engine) on 2040-cars

Auto blog

Honda lets us 'drive' the FCEV; PHEV with 40-mile EV range

Blue skies for our children. That's Honda's wonderfully Japanese/English slogan that it uses as a fresh shibboleth to describe the company's plan for the future. It's vague enough to be positive, positive enough to be corporate, and corporate enough to be repeated in presentations around the world. I've certainly heard it a million times. The 2015 Honda Meeting in Utsunomiya, Japan this week was, thankfully, held under a brilliant blue autumn sky, on Honda's R&D track filled with the roar of short test drives in the NSX hybrid and the deafening electric silence of the upcoming hydrogen fuel cell FCEV. But that wasn't all. The amount of technical information Honda offered to visiting journalists during the Meeting was nothing short of overwhelming, which is why I'm glad that Autoblog editor Seyth Miersma was along for the ride. We were both at the same event, but we paid special attention to very different things. You can read his take on the four-motor CR-Z EV and the NSX, among other things, here, and get my take on a bunch of Honda's green news below. Honda calls the FCEV the "ultimate clean performance" vehicle. Honda FCEV: A Short First Crack At Honda's "Ultimate" Vehicle Sure, I got to take a lap in the NSX, but the FCEV was my highlight of the event. This was the first time Honda has let outsiders test drive the upcoming fuel cell vehicle, which the company calls the "ultimate clean performance" vehicle and which is due in the US in next year after a launch in Japan in the spring of 2016. The bad news is that the entire length of the test drive was a measly kilometer, totally straight, with one U-turn at the half-way point. So, even though I went through the course three times (two more than originally scheduled), I can't really say I know how the car drives. What I can tell you is that there are two drive modes, normal and sport, with the main difference being that sport offers stronger regenerative braking and a bit quicker acceleration response. The higher regen level does not allow for one-foot driving, sadly. There's a blue orb that glows in the digital dashboard to indicate the power output of the fuel cell stack (not the motor), so even though the car is fairly quiet as you drive, there's some minimal level of connection between the driver and the "engine." Creature comforts include Honda's excellent LaneWatch and a glossy touch screen for the infotainment system.

2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

Honda speeds down memory lane with its first F1 car

Though most Formula One teams are based in the UK, they hail from places all around the world. There are teams from Russia, India and Malaysia, but in the 1960s, the idea of an F1 team coming from as far away as Japan was unthinkable in what was a predominantly European racing series. That's just the notion that Honda aimed to upset when it entered the car you see here in the 1964 Formula One World Championship.
With a 1.5-liter V12 dispensing 220 horsepower through a six-speed manual (its shifter necessitating the steering wheel mounted left-of-center), the 1964 Honda RA271 was built around an aluminum monocoque in a package that looks like a Formula Vee car you could erect in your garage, but it state-of-the-art when it was built. Speaking of which, Honda only built one, and today it's part of the Honda Collection Hall at Motegi, but the priceless racer made the trip down to Japan's capital so we could check it out at the Tokyo Motor Show. Awfully nice of Honda, we'd say. Check it out in our gallery of live shots from the show floor above.