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2016 Honda HR-V: Long-Term Introduction

From the moment we first drove Honda's new HR-V, it was clear that this car would be a hit in the now-booming small crossover segment. Through October of this year, Honda moved 33,727 examples of its new HR-V, and last month alone, the CUV outsold its platform-mate Fit nearly three-and-a-half times over. Considering its importance not only for the segment, but for Honda as a brand, we knew a longer test of the cute little HR-V was in order. Enter our latest addition to the Autoblog long-term fleet, a mid-level HR-V EX with all-wheel drive. We chose EX because it's the volume model, representing the majority of the cars out on the road. Even so, it's incredibly well-equipped with 17-inch wheels, heated seats, a seven-inch infotainment system (that lacks navigation on this model), tinted windows, a sunroof, foglamps, a standard array of tech features, Honda's Lane Watch camera system, and more. Adding all-wheel drive was a no-brainer, considering Autoblog's headquarters in snowy metro Detroit, though this meant being forced to live with the continuously variable transmission. (Front-wheel-drive HR-Vs can be had with a pleasant six-speed manual.) Our car features the light cloth interior, and we'll be interested to see how it holds up over the course of a year. All in, the Alabaster Silver Metallic car you see here stickers for $24,115. All in, the Alabaster Silver Metallic car you see here stickers for $24,115, including $900 for destination. That means the HR-V is the least-expensive car we've ever had in the long-term fleet. Every HR-V comes with one powertrain: a 1.8-liter, naturally-aspirated inline-four, good for 141 horsepower and 127 pound-feet of torque. That's adequate considering the 3,094-pound curb weight, and allows the HR-V to return EPA-estimated fuel economy ratings of 27 miles per gallon city and 32 mpg highway. Our car arrived with only 130 miles on the odometer, so we're going to let the engine fully break in before we start tracking our observed fuel economy data. That said, the HR-V has been a hot commodity in the Autoblog fleet ever since its arrival. In its first week on the job alone, the Honda handled a road trip to northern Michigan and helped one of our staffers move. (The Magic Seats and 55.9 cubic-feet of cargo space are fantastic, by the way – more on that in a future update.) "Control layout is a lot simpler than other recent Hondas.

Minivan market not what it used to be, but margins make up for it

Residual values for last year's minivans are higher than they were in 2000.
Much like the station wagon was the shuttle of Baby Boomer generation, the minivan has been the primary means of transport for Generations X and Y. Just as the boomers abandoned the Country Squire, though, those kids that were toted around in Grand Caravans and Windstars are adults, and they certainly don't want to be seen in the cars their parents drove.

Honda wins Commercial of the Decade, but not for the ad you think [w/VIDEO]

Honda's Commercial of the Decade: "Grrr" - Click above to watch video
The mad men at Adweek recently voted for the Commercial of the Decade (Super Bowl commercials not included) and Honda took top honors over memorable ads from the last ten years by companies like Nike, Budweiser and Sony. That's not a big surprise considering Honda often puts a huge amount of effort into its on-air spots. However, the Japanese automaker didn't win for the commercial you might have expected: "Cog." Though Honda's famous commercial that breaks down a European Accord Tourer into a Rube Goldberg-esque machine was also a finalist, it was beaten by another Honda commercial called "Grrr" that's narrated by Garrison Keillor of all people. You've probably never seen it, but you can after the jump.
Volkswagen also made the list of finalists, but the particular ad chosen out of all the comical VW ads we've seen was unexpected as well. Most surprising carmaker with a commercial in the finals: Saturn. Who knew...