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Honda: Somebody To Love (Ridgeline)

If you want to search for symbolism in this Honda Ridgeline ad that aired during Super Bowl 50, there's plenty to be had. It looks like a simple, funny demonstration of the compact truck's cargo bed audio system. Sheep, hearing the speakers from the back of bed, pick up the earworm of Queen's Somebody to Love and start singing on their own. But the sheep imagery could also be seen as an indictment of the me-too half-ton truck crowd. The Ridgeline, returning for the second generation after a brief hiatus, is sort of an anti-truck with unibody construction, a dual-hinged tailgate, and a trunk inside the bed. Normal pickup folk see the Ridgeline as not enough truck. Honda fans see those types as sheeple. Or maybe it's just a fun ad with a catchy song and some talking animals. Marketing/Advertising Honda Super Bowl Commercials 2016 super bowl ad

2015 SEMA Show Recap | Autoblog Minute

We take a trip to Las Vegas for a preview of the 2015 SEMA Show, the trade show for automotive aftermarket professionals and enthusiasts. Autoblog's Eddie Sabatini reports on this edition of Autoblog Minute, with commentary from Senior editor, Greg Migliore. Chevrolet Ford Honda Mazda Autoblog Minute Videos Original Video galpin

Honda adds tech to 2016 CR-Z, no powertrain upgrades

Rumors suggest that the next-gen Honda CR-Z could finally become a real performance machine by dropping the hybrid setup in favor of a detuned version of the European Civic Type R's 2.0-liter turbocharged four-cylinder. We aren't there yet, though, and for 2016 the wedge-shaped model instead receives a styling upgrade and some new tech. However, the hybrid powertrain is still exactly the same. As previewed by the Japanese version earlier this year, the 2016 CR-Z receives a revised face with a reshaped grille. The front diffuser now slashes through the lower air dam to create triangular niches for the foglights. At the back, a redesigned bumper further echoes the nose's styling. Honda's designers also tweak the interior by switching to an electric parking brake. This might seem minor, but because there's no longer a lever, a center console with an armrest can take up the open space. In addition, drivers can enjoy better infotainment from a standard, seven-inch Display Audio system. For the EX trim and above, the screen is used for the company's LaneWatch tech, too. Moving up to the top-spec EX-L adds navigation and heated leather seats. Even with the powertrain the same, the 2016 CR-Z might drive a little better. Honda's engineers thicken the front stabilizer bar a hair and widen the rear track by 0.4 inches. The brake discs are also now 11.1 inches at the both ends, versus 10.3-inches at the front and 10.2 inches at the back previously. For 2016, Honda revises the trims to LX, EX, and EX-L, but prices jump slightly. A base model now starts at $21,130 (with the $835 destination charge) versus $20,965 last year (with $820 destination). Perhaps these upgrades are enough to goose CR-Z sales because through September the model is down 25.1 percent with a volume of just 2,205 units. Related Video: Design Updates, Enhanced Tech and New Higher-Level Trim Make the Fun and Efficient 2016 CR-Z Hybrid Sport Coupe More Stylish and Feature Rich • New styling, inside and out, and new line-topping EX-L with standard navigation • New available features include 7-inch Display Audio, Smart Entry and Push Button Start/Stop, Electric Parking Brake and Honda LaneWatch™ • New Honda accessories options TORRANCE, Calif., Nov.