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2020 Ford Explorer vs 3-row crossover rivals: How they compare on paper

The 2020 Ford Explorer has finally landed, and if history serves as an indicator, it should be bigger than sliced bread. And people sure love themselves some sliced bread. This new Explorer may look familiar on the outside, but beneath the skin is a radically new rear-drive platform related to the Ford Mustang (as opposed to a front-drive platform related to the Ford Taurus and a Volvo from the 1990s). Turbocharged four- and six-cylinder engines now exclusively rest under its hood, which as you'll see below, both better anything its competitors offer. Ah, but if you're curious to know how the new 2020 Explorer compares to its various three-row family crossover rivals, take a look at the chart below where we stack it up against the 2019 Chevrolet Traverse, 2019 Honda Pilot, 2020 Hyundai Palisade, 2019 Subaru Ascent and 2019 Toyota Highlander. There are others of course (Mazda CX-9, Dodge Durango, GMC Acadia, VW Atlas), but we only had so much room on the chart, and these were the newest and/or most likely to be cross-shopped with the new Explorer. Engine specs and towing Although the Traverse's V6 just nips it on horsepower, the 2020 Explorer's base 2.3-liter "EcoBoost" turbocharged four-cylinder engine smokes it on torque. Therefore, "best-in-class" power seems like a fair claim from Ford. That there's also a 365-horsepower turbo V6 available, plus a hybrid and even-more powerful ST model on the way shows that Ford isn't kidding around under the hood. Curb weight also seems competitive for the segment. In terms of drivetrain, the Explorer is the only member of this particular group to come standard with rear-wheel drive (2.3-liter only). The Durango is the only other three-row, non-luxury crossover to do so. This is significant for two reasons: First, you could potentially do a power slide in an Explorer. Second, and more important, those in the Snowbelt will have to opt for all-wheel drive (it comes standard with the 3.0-liter). By contrast, a set of winter tires will probably do the job just fine if you want to save some money and gas by sticking with its rivals' standard front-wheel drive. Well, except for the Subaru Ascent — that's standard with AWD. In terms of towing, the Explorer takes the cake with as much as 5,300 pounds for the four-cylinder and 5,600 pounds for the V6. Everything else tops out at 5,000, though again, the Durango is capable of besting them all thanks to its Hemi V8 engine option.

New Honda ads: Fix your airbags

As we've heard on many different occasions, one of the biggest problem with recalls is getting people to actually report to the dealership to have repairs done. This is particularly important in cases where the recalled part can cause some very serious harm. To combat this tendency – you might even call it neglectfulness – on the part of owners, Honda is turning to advertising. The company is launching a multi-million-dollar ad campaign targeting owners of vehicles affected by the Takata airbag recall and asking them to report in to have a replacement inflator installed. "Honda hopes that this new consumer information campaign will bolster our existing and continuing efforts to reach our customers and maximize the vehicle repair completion rates associated with recalls to replace Takata airbag inflators," Honda's John Mendel said in the attached statement. "These ads are a strong call to action from our company designed to break through the clutter, grab the attention of customers driving affected vehicles, and urge that they get required repairs as soon as possible." The campaign will kick off March 16 with full-page color ads in over 120 newspapers and 30-second radio spots in 110 markets. Because it's 2015, the company will also use sponsored Facebook posts "that mention the specific vehicle owned by each identified user." Yep, here's the future. Honda's ads will largely be focused in the 11 high-humidity states and territories (Alabama, California, Florida, Georgia, Hawaii, Louisiana, Mississippi, South Carolina, Texas, Puerto Rico and the US Virgin Islands) most affected by the Takata recall. Several of the states were part of the initial National Highway Traffic Safety Administration investigation, like Florida, Hawaii, the USVI and Puerto Rico. "The goals of this campaign is to save lives and prevent injuries," Mendel added. This campaign will be worth watching, not only because they deliver an important message, but they could set a precedent for the handling of future major recalls. Check out Honda's full press release, available below. New Honda Advertising Campaign Urges Owners to Take Immediate Action to Check for Open Recalls to Replace Takata Airbag Inflators Mar 12, 2015 - TORRANCE, CA.

Honda recalls 11,602 Accords for faulty front airbag modules

The Basics: While replacing the problematic Takata airbag inflators, Honda found that certain model year 2004-07 Accords – 11,602 of them – were fitted with the incorrect front passenger airbag modules. The modules installed were designed to South American specifications and do not meet US federal safety regulations. The Problem: Since the airbags do not meet federal regulations, the National Highway Traffic Safety Administration deems them unsafe. Injuries/Deaths: None reported. The fix: Dealers will inspect the airbag modules on the models in question, and where necessary, replace them with the correct US-market units. If you own one: Owners can expect to hear from the manufacturer beginning May 5 in order to arrange for their vehicles to undergo the recall service. That is, unless your Accord was already repaired under the Takata inflator recall – in which case this problem was already addressed. RECALL Subject : Incorrect Passenger Air Bag Module/FMVSS 208 Report Receipt Date: MAR 30, 2016 NHTSA Campaign Number: 16V178000 Component(s): AIR BAGS Potential Number of Units Affected: 11,602 Manufacturer: Honda (American Honda Motor Co.) SUMMARY: Honda (American Honda Motor Co.) is recalling certain model year 2004-2007 Accord vehicles manufactured October 1, 2003, to August 17, 2007. The affected vehicles may have been assembled with an incorrect passenger frontal air bag module that does not comply with the advanced air bag requirements. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard (FMVSS) number 208, "Occupant Crash Protection." CONSEQUENCE: An air bag module does not meet the advanced air bag requirements can increase the risk of injury or death in the event of a crash. REMEDY: Honda will notify owners, and dealers will inspect and replace the air bag module as necessary, free of charge. The recall is expected to begin May 5, 2016. Owners may contact Honda customer service at 1-800-999-1009. Honda's number for this recall is JZ3. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov. ### Statement by American Honda Regarding Passenger Front Airbag Module Recall: 2004-2007 Honda Accord Apr 8, 2016 - TORRANCE, Calif.