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New Honda ads: Fix your airbags

As we've heard on many different occasions, one of the biggest problem with recalls is getting people to actually report to the dealership to have repairs done. This is particularly important in cases where the recalled part can cause some very serious harm. To combat this tendency – you might even call it neglectfulness – on the part of owners, Honda is turning to advertising. The company is launching a multi-million-dollar ad campaign targeting owners of vehicles affected by the Takata airbag recall and asking them to report in to have a replacement inflator installed. "Honda hopes that this new consumer information campaign will bolster our existing and continuing efforts to reach our customers and maximize the vehicle repair completion rates associated with recalls to replace Takata airbag inflators," Honda's John Mendel said in the attached statement. "These ads are a strong call to action from our company designed to break through the clutter, grab the attention of customers driving affected vehicles, and urge that they get required repairs as soon as possible." The campaign will kick off March 16 with full-page color ads in over 120 newspapers and 30-second radio spots in 110 markets. Because it's 2015, the company will also use sponsored Facebook posts "that mention the specific vehicle owned by each identified user." Yep, here's the future. Honda's ads will largely be focused in the 11 high-humidity states and territories (Alabama, California, Florida, Georgia, Hawaii, Louisiana, Mississippi, South Carolina, Texas, Puerto Rico and the US Virgin Islands) most affected by the Takata recall. Several of the states were part of the initial National Highway Traffic Safety Administration investigation, like Florida, Hawaii, the USVI and Puerto Rico. "The goals of this campaign is to save lives and prevent injuries," Mendel added. This campaign will be worth watching, not only because they deliver an important message, but they could set a precedent for the handling of future major recalls. Check out Honda's full press release, available below. New Honda Advertising Campaign Urges Owners to Take Immediate Action to Check for Open Recalls to Replace Takata Airbag Inflators Mar 12, 2015 - TORRANCE, CA.

Honda's U.S. Plants Build Ten Million Accords, 20 Million Total Vehicles

The ten millionth American-built Honda Accord rolled off the assembly line Friday at the Japanese automaker's plant in Marysville, Ohio, according to Autoblog. Honda is celebrating not only the Accord, which is the seventh best selling nameplate of all time, but also an accumulative 20 million Hondas built in the U.S. since the company first started manufacturing at Marysville in November 1982. Honda was the first Japanese automaker to gamble on American manufacturing. Now, 94 percent of all Hondas sold in the U.S are American-built. They are made in facilities in Ohio, Alabama and Indiana. Honda's U.S. plants manufactured 1.3 million vehicles last year - a company record. Honda currently builds the best-selling Civic and Accord, as well as the Crosstour, CR-V, Pilot, Odyssey and Ridgeline in the U.S. Acura, Honda's luxury brand, also builds cars at the American plants, including the ILX, TL, RDX and MDX. Related Gallery History's 10 best-selling cars of all time View 11 Photos By the Numbers Honda

Honda recalls 2.23 million vehicles to replace Takata inflators

The Basics: Honda and Acura will recall 2.23 million vehicles in the US. The affected models are: 2005-2012 Acura RL 2007-2011 Honda CR-V 2007-2016 Acura RDX (early production MY 2016 vehicles only) 2007-2014 Honda Ridgeline 2009-2014 Honda Fit 2009-2014 Acura TL 2010-2014 Honda FCX Clarity 2010-2014 Honda Insight 2010-2013 Acura ZDX 2011-2015 Honda CR-Z 2013-2016 Acura ILX (early production MY 2016 vehicles only) The Problem: These vehicles have Takata's PSDI-5 airbag inflator on the driver's side, and this part could rupture if the airbag deploys. Injuries/Deaths: There are no reported ruptures of the PSDI-5 inflator in Honda or Acura vehicles. However, Takata's exploding components have links to at least 10 deaths worldwide because they can spray shrapnel at occupants. The Fix: Honda and Acura dealers will replace the inflators with parts from an alternative supplier. If You Own One: The repairs will begin this summer. Owners will receive a letter notifying them about the recall within 60 days and will get a second message when the parts are available. The company will prioritize older models in high-humidity regions first because these inflators would be most likely to rupture. More Information: Honda and Acura have now recalled 8.51 million vehicles in the US to replace their driver or passenger side inflators. This latest expansion came in the wake of a driver death from an airbag rupture in a Ford Ranger. Ford and Mazda already enlarged their safety campaigns. The National Highway Traffic Safety Administration also announced Audi, BMW, Daimler Vans, Mercedes-Benz, Saab, and Volkswagen would have recalls for this issue, too. Statement by American Honda Regarding Nationwide Recall of Certain Takata PSDI-5 Driver Front Airbag Inflators Feb 3, 2016 - TORRANCE, Calif. Approximately 2.23 million Takata PSDI-5 driver front airbag inflators will require replacement in Honda and Acura vehicles in the U.S. No PSDI-5 inflator ruptures have been reported in Honda or Acura vehicles Takata inflators will be replaced with parts from an alternative supplier with repairs beginning in the Summer of 2016 Based on a recent Defect Information Report (16E-005) from the airbag inflator supplier, Takata, Honda will conduct a national recall (16V-061) of approximately 2.23 million Honda and Acura vehicles in the United States to replace, free of charge to vehicle owners, the PSDI-5 Takata driver front airbag inflators installed in those vehicles.