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Honda thumbs nose at fleet sales, claims it leads in key vehicle segments

Fleet sales are a way of life in the automotive industry. There are many non-retail customers that need vehicles, but going too far can reduce brand image and vehicle resale value. While some of its competitors have fleet sale that account for up to 20 or 30 of overall sales, Honda is bragging that it has the lowest fleet sales of all mainstream automakers for the first five months of 2013.
After calculating new-car registration data from R.L. Polk, Honda says that just two percent of its sales through went to fleet customers compared to an industry average of 19 percent. Even though this means Honda leaves plenty of sales on the table each month, it also claims to have the highest resale value and lowest cost of ownership among its competitors. In terms of retail sales, Honda says that the Civic, Accord, CR-V and Odyssey all lead their respective segments, and it breaks down/brags about its retail sales success in the press release, which is posted below.

Honda fixes Fit flaw, improves performance on key crash test [w/video]

The Fit's grade on the small-front overlap test improved from "marginal" to "acceptable."
Back in March, safety engineers at Honda were disappointed when the much-anticipated 2015 Fit received a substandard grade on an important crash test conducted by the Insurance Institute for Highway Safety.

2016 Honda Accord First Drive [w/video]

For the 2016 Accord, Honda abandoned its one-size-fits-most approach to the family sedan and midsize coupe. The goal was to improve on the proven formula while creating a little more differentiation between trim levels. The attention is certainly warranted, since the Accord makes up almost a quarter of Honda's sales in the US. The 2016 refresh brings the usual visual tweaks as well as some new safety and connectivity tech. The trim hierarchy carries over from earlier ninth-generation Accords. Sedans start at LX and progress through Sport, EX, EX-L, and Touring, while coupes are available in LX-S, EX, EX-L, and, for the first time, Touring. A 278-horsepower, 3.5-liter V6 is available on EX-L models and standard on Tourings, while the rest of the lineup uses a 2.4-liter four-cylinder making 185 hp, or 189 hp in Sport trim. Honda mostly left the engines alone, and they continue with the same transmission menu: six-speed manuals are available with both engines on certain trim levels, while most four-cylinders are mated to a continuously variable transmission and the V6 uses a six-speed auto. While they're no more powerful than before, Sport models get upgraded Active Sound Control programming that makes the engine a bit more vocal in the cockpit. The 2016 refresh brings the usual visual tweaks as well as some new safety and connectivity tech. The numbers that matter to most shoppers do get a boost, but only on some models. To improve efficiency, engineers managed friction reduction in the engines as well as the hub bearings. Sedans switch to an aluminum hood, which saves 18 pounds compared to the previous steel piece. The four-doors also got some aero massaging in the form of new closeout panels underneath, a chin spoiler, reshaped bumpers, and an air curtain slot ahead of the front wheels. Those changes don't amount to big needle movement in EPA testing, however; many ratings are unchanged, while the rest net a one-mpg improvement in either the EPA city or highway figure. The more noticeable fiddling concerns the styling. No drastic moves here either, and it's not as though the 2013–2015 models were looking dated, but next to the new car the previous version appears a little soft. The front fasciae, again distinct between sedan and coupe, have a more aggressive look for 2016, but one that's thankfully more restrained than what Toyota visited upon the latest Camry.