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Honda Civic Hatchback prototype unmasked

The US hasn't had a Honda Civic hatchback since the seventh-generation model on sale from 2001 to 2005, and over the past 11 years we've watched from afar as Honda cut and polished the Euro-market Civic hatch into a gem of lusty beauty. We will get our turn in 2017 with the tenth-generation model, about to make its debut at the Geneva Motor Show as a "prototype" that is a thinly-disguised production model. Compared to the ninth generation currently on sale over The Atlantic, this concept is stronger, sharper, and more sculpted throughout, but especially up front. The curving hoodline on the current car that falls in an undisturbed arc down to the bottom of the front bumper gets straightened out, sitting atop a bluff face packed with jutting features. Sheetmetal peaks and troughs carve up the sides, and the rear hatch emphasizes the angular and distinctions between features like the tailgate and arching boomerang containing the C-shaped lights. Production features on a base model will undoubtedly be toned down, but we could see this concept making for a fine Si or Type R trim, if we're being especially hopeful. View 15 Photos Proportions increase a smidge, the new car 5.1 inches longer, 1.8 inches wider, and sitting .7 inches lower. That puts it about 1.2 inches shorter than the Civic Coupe on sale in the US. The European launch goes down early next year, the US to follow after that. You'll find a little more info in the press release below, we'll have live shots from the show floor as soon as we can. Related Video: CIVIC HATCHBACK PROTOTYPE REDEFINES HONDA'S CORE MODEL FOR EUROPE • Prototype of the next-generation Civic hatchback makes its global premiere at the 85th Geneva International Motor Show • Assertive stance and distinctive new design establishes 10th generation as the sportiest Civic ever • Low, wide proportions and long wheelbase promise engaging driving dynamics while maximising interior space • New Civic hatchback will be available in Europe early in 2017 and will be built at Honda of the UK Manufacturing (HUM) Geneva, March 1, 2016 - The next-generation Civic hatchback makes its global debut in prototype form at the 2016 Geneva Motor Show. The design of the prototype heralds a significant step-change from previous versions of Honda's core European model, focusing on provocative design and rewarding driving dynamics. The all-new Civic hatchback will be 30 mm wider, 20 mm lower and 130 mm longer than the current generation.

Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.

Honda's new City hints in India at US-bound Fit sedan [w/videos]

While car buyers on these shores may think of the Civic or Accord as the prototypical Honda sedan, in the Asia and Oceania regions, it all comes down to the City. Based on the Honda Fit, the City is a compact sedan that's currently sold in 55 countries around the world, and now Honda has revealed the newest version.
Standing essentially as a Fit sedan (much as the Vezel debuted as a Fit crossover), the new fourth-generation Honda City is as wide as the hatchback on which it's based, but stretches longer on a lengthened wheelbase and sits lower. Power comes from a 1.5-liter inline four in either gasoline or diesel form, mated to an unspecified transmission that we'd have to assume is either a manual or a CVT.
Styling looks familiarly Honda, and while it may be hard to tell from the few stock, detail and live reveal images the Japanese automaker has provided us with thus far, it appears slicker form than other compact hatchback-based sedans like the Ford Fiesta or Mazda2. Fortunately IndianAutosBlog has uploaded a couple of videos from the reveal, which we've included below along with the press release.