1987 Honda Civic Crx on 2040-cars

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Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.

Honda Civic Type R on track to smash 'Ring record, eclipse NSX

Honda has made some serious performance machinery over the course of its history, but few products have been as hotly anticipated as the upcoming new Civic Type R. Following a deep and proud history of Type R Hondas, the latest Japanese hot hatch is continuing its long striptease at the Paris Motor Show this week. But before it does, Honda has released this video clip featuring project leader Suehiro Hasshi - and he has some bold claims to make.
For one, he says it'll be the best Type R yet - and that's quite a statement considering some of its predecessors, including the almighty NSX Type R. Hasshi-san also reiterates Honda's aim of snatching the front-drive lap record at the Nürburgring away from the likes of Renault and Seat, and reports that the Honda team is on track to chew every bit it's biting off. In short, the new Civic Type R ought to be sensational.

Euro Honda Civic Type R engines are American-made

With 306 horsepower and 295 pound-feet of torque, the latest Honda Civic Type R stands among the top of the current front-wheel drive, hot hatch heap. Sadly for the time being, it's exclusive to European buyers, and folks on this side of the pond might be waiting until 2017 to experience one. American Type R fans can be proud in the meantime, though. That's because the 2.0-liter turbocharged heart in each car doesn't come from Japan or Europe, but instead from Honda's Anna Engine Plant in Ohio. In a new video, the company is showing just a little of what goes into that production. Honda has been building engines at the Anna plant since 1985 and added the capability to produce the new, turbocharged units last year. The automaker currently employs 2,600 people there. In addition to the Type R mill, the factory makes the four- and six-cylinder powerplants for models like the Accord, Civic, CR-V, Acura ILX, TLX, and RDX. Honda intends to offer the next-gen Civic in coupe, sedan, and five-door hatch body styles in the US, and based on the company's concept, the Type R engine might come here in a two-door body. Regardless of the shape it's wrapped in, we look forward to experiencing the turbo 2.0-liter on America's roads.